Jamie Matusow, Editor08.02.11
Looking for a specific type of sponge applicator? A custom-decorated fragrance bottle? You’ll find a wide selection of suppliers for all your needs in this month’s 10th annual edition of Beauty Packaging’s International Buyer’s Guide. With new companies and categories added, it continues to be the year-round print and online “go-to” reference for the cosmetics, personal care and fragrance industry. More than 235 companies are listed in the alphabetical directory, and specific services and products are broken down within more than 150 categories ranging from applicators to shrink packaging. A cross-reference feature makes it easier and faster than ever to pinpoint what you’re looking for.
Keep in mind that while the print edition serves as an ideal year-long desktop companion, you can always access the online version from wherever you may roam—and it’s updated constantly throughout the year, so check in often.
Researching your options is critical as innovative packaging continues to drive sales in the competitive global beauty environment. For instance, take a look at this year’s FiFi Award winners for Best Packaging (p. 46). The carefully chosen suppliers for these flacons not only boosted brand manufacturers’ bottom lines, they succeeded in making 2011 fragrance history.
Many of the suppliers of these award-winning packages were also exhibitors at Luxe Pack New York (please see our special post-show review on page 28 of this issue), where, in one session, Linda Levy, VP marketing-cosmetics and fragrances, Macy’s Inc., emphasized that details can bring excitement to a beauty product’s packaging. “These are works of art, and that’s how consumers perceive it,” she said, adding that well thought-out components such as magnetic caps, iconic logo usage and lifestyle branding are making for successful packages.
While custom designs will always hold allure, the creative use of stock packaging has also soared, and this issue’s feature (please see p. 16) surveys a number of suppliers that are leading the pack in this area.
Whether for custom or stock, Beauty Packaging’s International Buyers’ Guide, print magazine and online edition aim to keep you at the top of your resourcing game.
Jamie Matusow
[email protected]
Keep in mind that while the print edition serves as an ideal year-long desktop companion, you can always access the online version from wherever you may roam—and it’s updated constantly throughout the year, so check in often.
Researching your options is critical as innovative packaging continues to drive sales in the competitive global beauty environment. For instance, take a look at this year’s FiFi Award winners for Best Packaging (p. 46). The carefully chosen suppliers for these flacons not only boosted brand manufacturers’ bottom lines, they succeeded in making 2011 fragrance history.
Many of the suppliers of these award-winning packages were also exhibitors at Luxe Pack New York (please see our special post-show review on page 28 of this issue), where, in one session, Linda Levy, VP marketing-cosmetics and fragrances, Macy’s Inc., emphasized that details can bring excitement to a beauty product’s packaging. “These are works of art, and that’s how consumers perceive it,” she said, adding that well thought-out components such as magnetic caps, iconic logo usage and lifestyle branding are making for successful packages.
While custom designs will always hold allure, the creative use of stock packaging has also soared, and this issue’s feature (please see p. 16) surveys a number of suppliers that are leading the pack in this area.
Whether for custom or stock, Beauty Packaging’s International Buyers’ Guide, print magazine and online edition aim to keep you at the top of your resourcing game.
Jamie Matusow
[email protected]
