Jamie Matusow, Editor09.07.12
As the beauty world keeps pace with an ever-evolving and prosperous global market, time-efficient and cost-effective strategies are mandatory for continued success.Both brands and suppliers are dealing with these challenges in a number of ways. One effort involves regionalizing packaging—providing manufacturing, decorating, filling and shipping services close to the local market—wherever that location is in the world. In other words, it’s now all about making the best package wherever the customer wants it.
Thus, this month’s feature on manufacturing in the U.S. (page 18) looks at the domestic trends in this area and how localization—often in conjunction with global capabilities—can benefit brands, suppliers and consumers. In future issues, we’ll highlight manufacturing trends in other regions of the world.
For a complete listing of beauty industry suppliers with manufacturing facilities and sales/service offices in the U.S. as well as globally, please see Beauty Packaging’s International Buyers’ Guide at www.beautypackaging.com/bg.
Whether produced domestically or abroad, innovative packaging for small and sample sizes and for fragrance is more in demand than ever.
Developments in sampling technology and componentry are impressive. In our story on page 34, we give you the rundown on what’s available, and what’s coming soon to your favorite fashion magazine, department store counter, website—or mailbox.
In our feature on Fragrance Packaging (page 42), Karen Young, CEO, The Young Group, notes, “It’s easy to understand why the package has become as important as the fragrance itself.” On page 56, Jon Dinapoli, senior creative director Coty Prestige—and a member of Beauty Packaging’s Board of Advisors—takes us backstage for a look at the breakthrough packaging for Glowing by Jennifer Lopez.
As always, for additional info on these topics—as well as news and exclusive online features and commentary from industry experts—please go to www.beautypackaging.com
We hope you enjoy our print and online editions, and look forward to your feedback. Publisher Jay Gorga and I hope to see you at Luxe Pack Monaco—or at another global or U.S. industry event.
Jamie Matusow
[email protected]
Thus, this month’s feature on manufacturing in the U.S. (page 18) looks at the domestic trends in this area and how localization—often in conjunction with global capabilities—can benefit brands, suppliers and consumers. In future issues, we’ll highlight manufacturing trends in other regions of the world.
For a complete listing of beauty industry suppliers with manufacturing facilities and sales/service offices in the U.S. as well as globally, please see Beauty Packaging’s International Buyers’ Guide at www.beautypackaging.com/bg.
Whether produced domestically or abroad, innovative packaging for small and sample sizes and for fragrance is more in demand than ever.
Developments in sampling technology and componentry are impressive. In our story on page 34, we give you the rundown on what’s available, and what’s coming soon to your favorite fashion magazine, department store counter, website—or mailbox.
In our feature on Fragrance Packaging (page 42), Karen Young, CEO, The Young Group, notes, “It’s easy to understand why the package has become as important as the fragrance itself.” On page 56, Jon Dinapoli, senior creative director Coty Prestige—and a member of Beauty Packaging’s Board of Advisors—takes us backstage for a look at the breakthrough packaging for Glowing by Jennifer Lopez.
As always, for additional info on these topics—as well as news and exclusive online features and commentary from industry experts—please go to www.beautypackaging.com
We hope you enjoy our print and online editions, and look forward to your feedback. Publisher Jay Gorga and I hope to see you at Luxe Pack Monaco—or at another global or U.S. industry event.
Jamie Matusow
[email protected]
