Jamie Matusow, Editor12.06.12
Here today, gone tomorrow. Steve Jobs was the genius behind cleverly numbering Apple’s electronics innovations so that each new product launch makes what preceded it seem instantly obsolete.
The same holds true in the beauty world, where new componentry and formulations—and the mighty Internet—bring consumers a steady stream of cosmetic, fragrance and personal care items that leave their previous favorites in the rear view mirror. One day, face creams are applied by hand from wide-mouth jars, the next day, serums and oils are all the rage as they target precise areas with a multitude of hygienic tips and droppers.
Every year seems to have certain pervasive product innovations, too. Last year’s were foam hair color and skin whitening lotions; this year’s were marked by the preponderance of BB creams, hair oils, and a plethora of sun care choices. And now, quickly picking up speed, come CC creams, making BB formulations seem so yesterday. Surely DD concoctions must be just around the corner.
Thus beauty brands and suppliers face the challenge of always being at the forefront with captivating new technology—often achieved through packaging innovations. While consumers may be swept away by an elaborate fragrance bottle, they also may crave a sleek, practical makeup palette that they can retrieve from their purse for fabulous results day to night.
For this month’s special feature on Innovative Packaging — as well as for articles throughout the issue and online at www.beautypackaging.com—we’ve talked to some of the industry’s top packaging suppliers, package developers, designers and research analysts to get their views on the meaning of innovative—and what their many approaches are to delivering creative packaging to a world of consumers always looking for the latest, greatest—and unquestionably reliable—beauty products.
In this issue, you’ll hear from Stila’s Jill Tomandl, Estée Lauder’s Henry Renella, Philosophy’s Sheri Brode, Mintel’s Dr. Benjamin Punchard, Trendincite’s Amy Marks-McGee, and a number of leading suppliers in the beauty packaging industry as they comment on current trends and reveal their strategies for “putting the pedal to the metal” in the drive to launch innovative new products.
We hope you enjoy this issue.
Jamie Matusow
[email protected]
Publisher Jay Gorga and I wish you a happy and healthy holiday season. And to all those adversely affected by Hurricane Sandy—a speedy recovery and a rapid return to normalcy!
The same holds true in the beauty world, where new componentry and formulations—and the mighty Internet—bring consumers a steady stream of cosmetic, fragrance and personal care items that leave their previous favorites in the rear view mirror. One day, face creams are applied by hand from wide-mouth jars, the next day, serums and oils are all the rage as they target precise areas with a multitude of hygienic tips and droppers.
Every year seems to have certain pervasive product innovations, too. Last year’s were foam hair color and skin whitening lotions; this year’s were marked by the preponderance of BB creams, hair oils, and a plethora of sun care choices. And now, quickly picking up speed, come CC creams, making BB formulations seem so yesterday. Surely DD concoctions must be just around the corner.
Thus beauty brands and suppliers face the challenge of always being at the forefront with captivating new technology—often achieved through packaging innovations. While consumers may be swept away by an elaborate fragrance bottle, they also may crave a sleek, practical makeup palette that they can retrieve from their purse for fabulous results day to night.
For this month’s special feature on Innovative Packaging — as well as for articles throughout the issue and online at www.beautypackaging.com—we’ve talked to some of the industry’s top packaging suppliers, package developers, designers and research analysts to get their views on the meaning of innovative—and what their many approaches are to delivering creative packaging to a world of consumers always looking for the latest, greatest—and unquestionably reliable—beauty products.
In this issue, you’ll hear from Stila’s Jill Tomandl, Estée Lauder’s Henry Renella, Philosophy’s Sheri Brode, Mintel’s Dr. Benjamin Punchard, Trendincite’s Amy Marks-McGee, and a number of leading suppliers in the beauty packaging industry as they comment on current trends and reveal their strategies for “putting the pedal to the metal” in the drive to launch innovative new products.
We hope you enjoy this issue.
Jamie Matusow
[email protected]
Publisher Jay Gorga and I wish you a happy and healthy holiday season. And to all those adversely affected by Hurricane Sandy—a speedy recovery and a rapid return to normalcy!
