01.01.13
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“We cannot overestimate how significant this is for Cosmopak,” says Walter Dwyer, company president. “My partner, Bart Wolfe, and I have collaborated for over four years on this innovation and ensuring we are protected is critical. Cosmopak pioneered the flow pen category in the 1990s in the U.S., having been the first supplier of flow pens to Stila, Revlon and Avon; however we were a smaller company back then and didn’t have the capability to legal protect our territory and innovation. We have grown tremendously since that time and we now have the correct framework to ensure we can protect ourselves. This is particularly relevant given the speed at which competitors are launching products that are similar; the intellectual property protection is the key to protecting our U.S. clients who launch this innovation.”
The key difference in this pen is not visible to the consumer, says Dwyer, but has a huge effect on product performance. He says it turns a proven delivery system into an airless system, meaning it allows a wide range of formulas previously unable to be dispensed in pens to now be dispensed. “I am so excited as it means we can solve problems for clients who have volatile formulas that were looking for a home; this is particularly relevant to the eye category.”
Dwyer adds: “Our idea is to build a wide range of products around the basic IP so we expect the category to continue to be the mainstay of our business for quite a few years to come. We believe Cosmopak is the leading supplier of flow pens and now we have the potential to develop this even further.”
More info: www.cosmopak.com