Jamie Matusow, Editor08.30.13
Good things come in small packages: We’ve heard the phrase over and over again and, in the last couple of years, some of us in the beauty industry have come to associate it with the burgeoning numbers of product samples, travel sizes and unit doses available on counter and shelf—and via snail mail. Small packs have become big news—and big business—especially since subscription-based retailer Birchbox hit the scene running. For time-challenged consumers, a curated carton of sample products saves them a trip to the mall and allows them to experiment with new brands and products from the comfort of their homes or offices. They can then knowledgably purchase full-size products quickly—in-store or online. Needless to say, the sampling industry has sped up to keep pace with the trend, and you’ll read about suppliers’ latest mini products for trial and for sale.
You’ll also find examples of sample programs elsewhere in this issue. Our “Just Out,”highlights a collaborative effort between Birchbox and CEW. And our review of Cosmoprof NA spotlights one of the show’s hottest new features—a samples-for-sale showcase.
Minis’ growth in popularity also stems from consumers’ desire to always have something new. It’s a commonality they share with the rising popularity of fragrance flankers in the marketplace, especially those offered in a range of sizes. In an article on his latest flanker designs, Jon Dinapoli, senior creative director, Coty Prestige—and a member of Beauty Packaging’s Board of Advisors—says, “ ‘New’ sells and we have to stay competitive and get new and innovative products to [consumers] faster than ever before.”
Jon is also working on plenty of brand new designs, too, so stay tuned to Beauty Packaging and beautypackaging.com as he reveals the details.
In the meantime, a look at the 2013 Fragrance Foundation Award winners and at some recent spectacular Fall launches shows just what brands and suppliers, working together, are able to accomplish.
In many cases, speed to market can be met by partnering with a regional packaging supplier. In our story you’ll find a sampling of manufacturers offering goods and services made in the U.S.A.
We hope you enjoy this issue.
Jamie Matusow
[email protected]
You’ll also find examples of sample programs elsewhere in this issue. Our “Just Out,”highlights a collaborative effort between Birchbox and CEW. And our review of Cosmoprof NA spotlights one of the show’s hottest new features—a samples-for-sale showcase.
Minis’ growth in popularity also stems from consumers’ desire to always have something new. It’s a commonality they share with the rising popularity of fragrance flankers in the marketplace, especially those offered in a range of sizes. In an article on his latest flanker designs, Jon Dinapoli, senior creative director, Coty Prestige—and a member of Beauty Packaging’s Board of Advisors—says, “ ‘New’ sells and we have to stay competitive and get new and innovative products to [consumers] faster than ever before.”
Jon is also working on plenty of brand new designs, too, so stay tuned to Beauty Packaging and beautypackaging.com as he reveals the details.
In the meantime, a look at the 2013 Fragrance Foundation Award winners and at some recent spectacular Fall launches shows just what brands and suppliers, working together, are able to accomplish.
In many cases, speed to market can be met by partnering with a regional packaging supplier. In our story you’ll find a sampling of manufacturers offering goods and services made in the U.S.A.
We hope you enjoy this issue.
Jamie Matusow
[email protected]
