Jamie Matusow, Editor04.30.14
Here’s how Coty describes the packaging for Beyoncé’s most recent fragrance: The tall elegant lines of the stately glass bottle of the new Rise Beyoncé fragrance emulate the trajectory of the international superstar’s ability and will to rise above it all, to reach greater levels of extraordinary achievement.
The undulating gold collar flows around the soft shoulders of the bottle evoking a melodic sense of rhythm and Beyoncé’s energy, being in perpetual motion.
The cap’s sculptural cluster of golden crystals ascends ever higher, crowning triumphantly the form below and like an exploding cosmic supernova exuding the iconic performer’s strength and fortitude.
The Rise Beyoncé fragrance bottle with its shiny gold elements and crystal clear glass—its hard and soft edges—combine optimism with sheer elegance, perfectly balancing the resilient spirit and sexy femininity of Beyoncé the artist.
How did the package come about? Beauty Packaging got the chance to ask the designer, Ken Hirst.
BP: What was your brief for this design?
KH: To capture a new aspect of the Beyoncé fragrance brand that interprets the strong, sexy and empowered woman’s attributes into a proprietary bottle form.
BP: Did you do the bottle and cap?
KH: Yes, Hirst Pacific Ltd designed both the bottle and the cap.
BP: Where did you begin?
KH: We always begin by understanding the essence of the artist. Knowing what defines her, what drives her, what unique qualities distinguish her from all others guides our creative exploration.
BP: What was your inspiration?
KH: Our inspiration comes directly from the intrinsic qualities and key attributes of Beyoncé, which then through our creative process we translate into a unique form.
BP: The cap looks rather challenging. How were you able to bring it to fruition?
KH: Although the cap looks complex, it was designed from the outset so it could be manufactured using multiple mold cavities. However, the biggest challenge was metallizing the sharp inner corners of the cap’s crystals. The expertise and experience of the manufacturer ultimately brought it to fruition.
BP: Who was the cap vendor and how did they execute the design?
KH: The vendor, Qualipac, used a two-piece cap in order to achieve the best possible upscale execution of this complex and beautiful design. ABS material was selected for the outer cap for best quality surface of the multiple facets of this very intricate design/cap. The inner material was polypropylene material for best compatibility/resistance results with the fragrance itself.
Because of the very difficult mineral/art deco cap shape, Qualipac had to set up a unique custom spray line to achieve a gold cap uniformity through a multiple coatings process. The same process of decoration was used for the collar, also made in polypropylene material. The cap and collar are delivered to Coty pre-assembled for maximum efficiency.
BP: Who did the glass?
KH: SGD
About Kenneth Hirst
Hirst Pacific Ltd, led by Kenneth Hirst is an award-winning product, packaging and retail interiors designer with a proven reputation for design excellence and innovation. With over 20 years of global experience in all aspects of marketing, manufacturing, and design, Hirst’s versatility and expertise have encompassed a wide range of disciplines.
Among his many accomplishments, Hirst has earned more than 20 U.S. patents for product innovations and won numerous international design awards, including multiple FiFi awards.
Some of the fragrance bottles he has designed include Rise Beyoncé, McGraw by Tim McGraw, Celine Dion, Tommy, ‘T’ and T Girl, Nautica Voyage and Nautica My Voyage, Tuscany Per Donna, Still by Jennifer Lopez, Gant Liquid and Aquazur by Lancaster.
The undulating gold collar flows around the soft shoulders of the bottle evoking a melodic sense of rhythm and Beyoncé’s energy, being in perpetual motion.
The cap’s sculptural cluster of golden crystals ascends ever higher, crowning triumphantly the form below and like an exploding cosmic supernova exuding the iconic performer’s strength and fortitude.
The Rise Beyoncé fragrance bottle with its shiny gold elements and crystal clear glass—its hard and soft edges—combine optimism with sheer elegance, perfectly balancing the resilient spirit and sexy femininity of Beyoncé the artist.
How did the package come about? Beauty Packaging got the chance to ask the designer, Ken Hirst.
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KH: To capture a new aspect of the Beyoncé fragrance brand that interprets the strong, sexy and empowered woman’s attributes into a proprietary bottle form.
BP: Did you do the bottle and cap?
KH: Yes, Hirst Pacific Ltd designed both the bottle and the cap.
BP: Where did you begin?
KH: We always begin by understanding the essence of the artist. Knowing what defines her, what drives her, what unique qualities distinguish her from all others guides our creative exploration.
BP: What was your inspiration?
KH: Our inspiration comes directly from the intrinsic qualities and key attributes of Beyoncé, which then through our creative process we translate into a unique form.
BP: The cap looks rather challenging. How were you able to bring it to fruition?
KH: Although the cap looks complex, it was designed from the outset so it could be manufactured using multiple mold cavities. However, the biggest challenge was metallizing the sharp inner corners of the cap’s crystals. The expertise and experience of the manufacturer ultimately brought it to fruition.
BP: Who was the cap vendor and how did they execute the design?
KH: The vendor, Qualipac, used a two-piece cap in order to achieve the best possible upscale execution of this complex and beautiful design. ABS material was selected for the outer cap for best quality surface of the multiple facets of this very intricate design/cap. The inner material was polypropylene material for best compatibility/resistance results with the fragrance itself.
Because of the very difficult mineral/art deco cap shape, Qualipac had to set up a unique custom spray line to achieve a gold cap uniformity through a multiple coatings process. The same process of decoration was used for the collar, also made in polypropylene material. The cap and collar are delivered to Coty pre-assembled for maximum efficiency.
BP: Who did the glass?
KH: SGD
About Kenneth Hirst
Hirst Pacific Ltd, led by Kenneth Hirst is an award-winning product, packaging and retail interiors designer with a proven reputation for design excellence and innovation. With over 20 years of global experience in all aspects of marketing, manufacturing, and design, Hirst’s versatility and expertise have encompassed a wide range of disciplines.
Among his many accomplishments, Hirst has earned more than 20 U.S. patents for product innovations and won numerous international design awards, including multiple FiFi awards.
Some of the fragrance bottles he has designed include Rise Beyoncé, McGraw by Tim McGraw, Celine Dion, Tommy, ‘T’ and T Girl, Nautica Voyage and Nautica My Voyage, Tuscany Per Donna, Still by Jennifer Lopez, Gant Liquid and Aquazur by Lancaster.
