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At CIBS’ monthly networking luncheon on March 12 at Opia restaurant in Manhattan, members and their guests were treated to a look into a growing technology and how it can be applied in a retail environment.
Jeannie J. Joshi, designer & visual strategist, Joshi Design LLC, Jay Van Buren, creative technologist, Early-Adopter LLC, and Gray Scott, futurist and techno-philosopher, Serious Wonder LLC, told attendees how brands and retailers are becoming increasingly attracted to augmented reality (AR) technology. Two main avenues for application include how it can either be used to draw attention and create an experience with the brand—or how it can simulate the effects of a product on a person (what color eye shadow, lipstick, foundation, etc.) will look best on a raw portrait with no makeup.
The team will also be presenting sessions on AR technology at Luxe Pack New York and HBA Global.
