12.08.14
Mitchell Kaneff, CEO, Arkay Packaging and Marc Rosen, president of Marc Rosen Associates and an internationally renowned cosmetic packaging designer, recently collaborated on an inspiration think tank. Kaneff invited a number of key industry executives to take part in a lively discussion focused on innovative packaging and how to spur creativity to appeal to consumers’ changing profiles and habits. The topic: “With a flat fragrance business and a very competitive skincare category, exciting and innovative packaging is the new currency. First impressions create the impact that generate sales to a fickle and attention deprived consumer.” Participants included Elizabeth Musmanno, president, Fragrance Foundation; George Kress, VP corporate innovation, Estée Lauder Companies; Ted Owen, VP global package design, Clinique; Lisa Richter-Flaig, global director, fragrance, color and package quality, new product engineering & development, Avon; Keith Fromelt, VP operations, Strivectin; Susan Ferenczi, VP, creative director StriVectin; and Jamie Matusow, editor, Beauty Packaging magazine.
Kaneff commented: “At a time when the industry is changing rapidly, it’s advantageous to share our thoughts on innovative packaging and how it benefits all beauty categories. Innovative packaging presents the opportunity to communicate with the consumer in a 3-D way—not even websites or social media succeed in delivering a more immediate, visceral response.”
Kaneff commented: “At a time when the industry is changing rapidly, it’s advantageous to share our thoughts on innovative packaging and how it benefits all beauty categories. Innovative packaging presents the opportunity to communicate with the consumer in a 3-D way—not even websites or social media succeed in delivering a more immediate, visceral response.”
