Jamie Matusow, Editor03.16.15
Whether it’s suppliers informing brands about their corporate capabilities, or brands making consumers aware of their products through the packaging, labeling and retailing strategies they choose, the beauty industry excels at telling captivating stories to arouse interest—and generate sales.
In this month’s issue—our annual Corporate Profiles volume—scores of leading suppliers in the beauty industry have assembled their pertinent details into concise summaries that detail their company’s capabilities, making it easy for brands to connect with them.
That’s why this data-packed issue remains an indispensible year-round resource for Beauty Packaging’s 11,500+ subscribers (with a strong pass-along readership as well). The profiles are also instantly available at BeautyPackaging.com, which receives more than 70,000 page views a month.
In addition to its print and online reach, this issue is distributed at all major industry events throughout the year, including Luxe Pack NY and Monaco; HBA, Cosmoprof Bologna, Las Vegas and New York; MakeUp in NY, Paris, Seoul and Sao Paolo; NJPEC events; and Happi Anti-Aging Conference & Tabletop.
Brand Storytellers
Cosmetic, fragrance and personal care brands are relying more and more on suppliers to aid them in creating their product stories.
This month’s features—on Airless Packaging, Sun Care and Personal Care and Turnkey Services—highlight products and packaging that tell a visually compelling tale through the use of stylish or ergonomic shapes and sizes and decorative effects. Dispensing, too, has come to play a critical role in establishing consumer loyalty.
Interviewing creative individuals often makes for the best narratives. In these pages, we’ve had the pleasure of speaking with a number of industry movers and shakers, from innovative suppliers to brand visionaries to savvy retailers: Tim Thorpe, president of HCT Group; Jamie Kern Lima, founder of IT Cosmetics; Craig Dubitsky, founder & CEO, Hello Products; and Shawn Tavakoli, CEO and owner of Beauty Collection.
We hope you enjoy all of the stories collected in this issue.
In this month’s issue—our annual Corporate Profiles volume—scores of leading suppliers in the beauty industry have assembled their pertinent details into concise summaries that detail their company’s capabilities, making it easy for brands to connect with them.
That’s why this data-packed issue remains an indispensible year-round resource for Beauty Packaging’s 11,500+ subscribers (with a strong pass-along readership as well). The profiles are also instantly available at BeautyPackaging.com, which receives more than 70,000 page views a month.
In addition to its print and online reach, this issue is distributed at all major industry events throughout the year, including Luxe Pack NY and Monaco; HBA, Cosmoprof Bologna, Las Vegas and New York; MakeUp in NY, Paris, Seoul and Sao Paolo; NJPEC events; and Happi Anti-Aging Conference & Tabletop.
Brand Storytellers
Cosmetic, fragrance and personal care brands are relying more and more on suppliers to aid them in creating their product stories.
This month’s features—on Airless Packaging, Sun Care and Personal Care and Turnkey Services—highlight products and packaging that tell a visually compelling tale through the use of stylish or ergonomic shapes and sizes and decorative effects. Dispensing, too, has come to play a critical role in establishing consumer loyalty.
Interviewing creative individuals often makes for the best narratives. In these pages, we’ve had the pleasure of speaking with a number of industry movers and shakers, from innovative suppliers to brand visionaries to savvy retailers: Tim Thorpe, president of HCT Group; Jamie Kern Lima, founder of IT Cosmetics; Craig Dubitsky, founder & CEO, Hello Products; and Shawn Tavakoli, CEO and owner of Beauty Collection.
We hope you enjoy all of the stories collected in this issue.
