Jamie Matusow, Editor-in-Chief04.29.15
On June 18-19 at the Carrousel de Louvre in Paris, located on the lower level of the famed museum, the sixth edition of MakeUp in Paris—which the organizers call “the only B2B makeup event in Europe”—will present the latest trends in the cosmetics industry.
An intimate setting encourages private talks. Shown here, the black booths that distinguished MakeUp in Paris 2014
Sandra Maguarian, show manager, says 120 exhibitors are expected (including 29 newcomers) from 16 countries. “During two days, visitors will be given access to the very best in terms of suppliers dedicated to the makeup industry, from ingredients to formulations specialists, full-service companies, packaging and accessories manufacturers,” she says.
MakeUp in Paris always aims to entertain as well as inform, and similar to past years, attendees can expect makeup parades, hands-on experimentation with color, nail bars and more. And Maguarian promises even more energy this year. “There will be more surprises to spice up the show floor with a new space dedicated to major animations such as an exhibition of a rare collection of makeup items,” she says.
As always, much of the attention will be on the cosmetic formulas, according to Jean-Yves Bourgeois, show manager, who says they “have clear evidence today that the formula is indeed at the center of the attention of the sector.” He says the formula guides the type of packaging and applicator needed, as well as the choice of ingredients.
Focus on Full Service
“Even the biggest brands are more and more opting for full service,” continues Bourgeois. “It’s only logical, when you consider you must be in a ‘time-to-market’ spirit to launch quickly and under the best conditions of efficiency and quality, a complete product offering, a complete service. Formulas are becoming increasingly complex, not to say fragile. The product can only be conceived in its entirety.”
Launched two years ago, a workshop dedicated to ingredients will return, this year with seven companies—specialists in working with formulations developers, as well as decision makers such as brands’ Marketing and R&D departments, according to Maguarian. This year’s participants are BASF, Codif, Merck, Oleos, Sensient, Sollice and Univar.
Educational Sessions
Two full days of panels, roundtables and presentations will provide visitors with a well-rounded and top-notch experience.
“Once again,” says Maguarian, “we hope that the ‘cocktail’ of exhibitors, animations, conferences and visitors will inspire the industry and bring out the best of it.”
More info: www.makeup-in-paris.com
An intimate setting encourages private talks. Shown here, the black booths that distinguished MakeUp in Paris 2014
MakeUp in Paris always aims to entertain as well as inform, and similar to past years, attendees can expect makeup parades, hands-on experimentation with color, nail bars and more. And Maguarian promises even more energy this year. “There will be more surprises to spice up the show floor with a new space dedicated to major animations such as an exhibition of a rare collection of makeup items,” she says.
As always, much of the attention will be on the cosmetic formulas, according to Jean-Yves Bourgeois, show manager, who says they “have clear evidence today that the formula is indeed at the center of the attention of the sector.” He says the formula guides the type of packaging and applicator needed, as well as the choice of ingredients.
Focus on Full Service
“Even the biggest brands are more and more opting for full service,” continues Bourgeois. “It’s only logical, when you consider you must be in a ‘time-to-market’ spirit to launch quickly and under the best conditions of efficiency and quality, a complete product offering, a complete service. Formulas are becoming increasingly complex, not to say fragile. The product can only be conceived in its entirety.”
Launched two years ago, a workshop dedicated to ingredients will return, this year with seven companies—specialists in working with formulations developers, as well as decision makers such as brands’ Marketing and R&D departments, according to Maguarian. This year’s participants are BASF, Codif, Merck, Oleos, Sensient, Sollice and Univar.
Educational Sessions
Two full days of panels, roundtables and presentations will provide visitors with a well-rounded and top-notch experience.
“Once again,” says Maguarian, “we hope that the ‘cocktail’ of exhibitors, animations, conferences and visitors will inspire the industry and bring out the best of it.”
More info: www.makeup-in-paris.com
