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Jamie Matusow, Editor04.29.15
Neenah Paper has released a new collection of papers, called Astrobrights, which the company says offers excellent print performance at an exceptional value. Available in 25 vibrant colors, the papers are designed to make a bold statement and attract attention. Advantages to using color papers are many, according to Neenah, including an 18% increase in retention, a 20% rise in direct mail response and as much as a 40% improvement in readership.
More info:
neenahpaper.com
