Nikos Mouyiaris, founder of Mana Products, Inc.—and now, Junetics (Mana is a founding partner of Junetics,) opens up to Beauty Packaging’s Jamie Matusow about the formulation and the packaging behind the company’s brand new line—and why he sees Junetics as the future of the beauty business.

JM: Mana is known as an authority on Color Cosmetics—what was the impetus for skin care?

NM: Mana is a beauty powerhouse that has been developing, manufacturing and defining what’s next for the world’s most prestigious brands from skin care, to hair care, to color cosmetics.

As a founding partner of Junetics, the new company was able to take advantage of Mana’s innovation, manufacturing and marketing capabilities and, in turn, help entrepreneurs start their own beauty businesses.

JM: How did the Junetics concept evolve?

NM: We discovered a beauty breakthrough so unprecedented we knew it deserved to become its own company. Instead of just turning it into a collection of products, we wanted to turn it into an amazing opportunity.

JM: How was the E24 Complex developed? Is Mana working on skin care formulations as well?

NM: Our proprietary E24 Complex was developed by combining the best of revolutionary science and nature. It helps reinvigorate the skin’s own regenerative powers, revealing truly ageless looking skin. The E24 Complex stimulates intercellular communication to aid in the skin’s fight against the aggressors of daily life, such as UV exposure, pollutants, dehydration and stress with a proprietary formula that includes Gluco-E, Plant Stem Cells, Copper & Amino Acids, Hyaluronic Acid & Silicium. As a founding partner of Junetics, Mana will partner and manufacture all formulations.

JM: What makes it different from other skin care products?

NM: Junetics is the world’s first ‘Energy Powered Skin Care’ line that was created in the bold pursuit of ageless skin and on the radical discovery that all visible aging has a single underlying cause: decreased energy and decreased communication within the cells.

JM: What were the first steps? Briefly describe the process of creating a brand.

NM: For Junetics, it was all about collaboration. Collaboration with Mana’s Research & Development, Product Development, Packaging and Marketing teams. Everything was inspired by our beauty breakthrough and energy.

JM: Why did you go with a direct-sell approach?

NM: We see Junetics as the future of the beauty business. We are a ‘relationship marketing’ company that is genuinely about relationships. It’s about deepening the connection people have with their friends and social network. It’s a model that allows associates to share their way to success. Associates can thrive together knowing that when they succeed, everyone does. We also wanted to pay it forward. Junetics allows us to create jobs for our associates, whether they want to be part-time entrepreneurs or create their own beauty empires.

JM: How—and at what stage—did you choose the packaging?

NM: We carefully chose the components when we were developing the brand.

JM: What special packaging features support the formulation?

NM: For the Junetics Pure Energy Day Serum, we chose an airless pump, which provides the best protection from bacteria, air and light. It also allows precise dosing, like four pumps versus quarter size.

For the Junetics Pure Energy Night Cream, we chose a double-walled plastic jar versus a glass jar. The jar is heavy and durable so if customers drop it or travel with it, it will not break. Also, the advantage of using a double-walled jar is that the ingredients will not degrade with exposure to light and air. 

For the Junetics Pure Energy Eye Cream, we used our own proprietary 5-point rollerball applicator that delicately massages and stimulates the skin’s surface to assure complete absorption of active ingredients.

JM: Where will Junetics be sold?

NM: Junetics was officially launched in August at our Las Vegas conference. Products will be sold by independent associates and on Junetics.com