Jamie Matusow, Editor-in-Chief02.01.16
A rise in natural ingredients is one of
four beauty trends predicted.
These include:
—Augmented Human: The line between human and technological device is blurring as smart technology puts people in greater control of their individual health and beauty needs.
—Water-The New Luxury: Water is set to become a precious commodity as consumption outstrips supply. The more consumers become aware of this, the more beauty brands will need to change how they manufacture and formulate products to limit their dependence on water.
—Power Play: Consumers are facing an energy crisis as the pace of modern life catches up with them. Aware of consumers’ need to make long-term lifestyle changes to address falling energy levels, beauty brands are delivering products that put energy claims at the forefront of their message.
—Gastronomia: Interest in natural ingredients is on the rise as more people get involved in the process of creating beauty products.
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