Jamie Matusow, Editor-in-chief04.28.16
The 49th edition of Cosmoprof Worldwide Bologna—and its packaging show within a show, Cosmopack, which is dedicated to the entire beauty supply chain—drew a record 250,000 attendees March 17-21, and with good reason. The world’s largest beauty show is known for being the launchpad for many suppliers’ and brands’ newest and most innovative cosmetic, fragrance and personal care products.
This is especially true in the dedicated halls of Cosmopack, where industry manufacturers hosted thousands of cosmetic brand executives from all over the world, interested in creative, attractive and functional packages from tubes to cartons, as well as the latest decorating techniques, multi-material combinations and machinery efficiencies.
According to the organizers, Cosmopack grew by 5.42% this year and drew nearly 22,000 professional visitors from the industry. Cosmopack ran for one full day before the rest of the multi-pavilion exhibition opened.
As usual, Beauty Packaging focused much of its attention at the show on exhibitors in the Cosmopack pavilions, in particular, those offering cosmetic packaging. Following are some of the highlights Beauty Packaging’s publisher, Jay Gorga, and I spotted as we made our way around the labyrinthine show floor comprised of Pavilions 15-20.
General Observations
Many suppliers we spoke to said this year’s event seemed even more upbeat and busier than those in years’ past, indicating renewed optimism in the beauty industry. They also told us there were lots of American brands in attendance. One exhibitor pointed out that a number of companies had invested in larger booth spaces with elaborate graphics and layouts.
HCT Group’s sizable booth even accommodated visitors in an adjacent “Italian bistro” right on the show floor, complete with a pizza oven, salad bar and kebab carving area.
Baralan’s booth could have doubled as a chic mid-century design salon, with cool displays that used the supplier’s new images—a series of vintage-modern posters—as well as wall clocks, chandeliers and flatware all made of glass bottles available from the company.
General trends noted at this year’s Cosmopack included a rise in double-duty products, an expansion of green packaging choices, use of organic forms in component design, special decorative effects and increased turnkey services. With focus on the quality of the water used in formulations, one supplier was offering water purification machinery—“as clean water is key to effective skin care.” Airless compacts that dispense a wider range of textures—from sheer, light liquids to more viscous formulations—stood out at several stands. And whether for mass or prestige brands, a number of suppliers stressed increased demand for customization “to add a unique personality to every brand.”
Double Down
Double-duty products have been increasing in popularity, and a number of suppliers offered cool solutions for packaging two products in one component—for on-the-go convenience and simplification of makeup bags.
As part of its new turnkey Effortless Beauty Collection, HCT Group introduced Double the Fun double-ended jars, designed for two products that complement each other, such as the Lip Smoothie Balm. Each side of the jar twists off; one side features a lip scrub with beads that disappear after exfoliating the lips, and the other holds a unique jelly textured lip coat. The jars offer a multitude of dual-acting combos.
Another of HCT Group’s featured turnkey packages, called Let the Beauty Flow, featured formulas available in double-ended airless pumps, with a retractable brush. Push on one end; pump on the other. A new and unique feature is a sleeve, which protects the brush. What’s more, the brush can be removed and cleaned—so it’s a hygienic choice. The package is ideal for primers, serums and more.
One of the featured packages at Corpack was Twin Pack, a double-ended tube with caps on both sides. The two-in-one solution is ideal for products such as shampoo and conditioner or lotion and gel.
Gina Lin, general manager, Libo Cosmetics, showed us one of their newest innovations: a double-ended tool with interchangeable heads. Lin explained that this can be used for multiple eye and lip products, such as eyebrow definer, eye shadow or lip pencils. Or one side can be mascara or lipgloss.
At Baralan, marketing manager Jim Slowey pointed out the Italian supplier’s double-duty nail polish package. Two half-size nail polish bottles fit together to become one full-sized bottle, fitting together beneath one cap.
One of the many interesting products at HCP Packaging was its double-ended Push & Pull lipstick, featuring a full-size bullet on each side. The bullets are interchangeable, so the consumer can buy lots of different shades and pop them in and out. The supplier also offers a dual-ended mascara.
Derik Industrial offered a jumbo chubby pencil with a small crayon embedded in the other end (or it can be a sponge).
The word “double” took on new meaning at UA Packaging, which featured double-wall bottles that combine PET and Surlyn. First they blow the PET bottle and decorate it; then they blow the Surlyn around for a double layer of deco.
Wearing of the Green
Cosmopack opened on St. Patty’s day, and “green” was in the air in more ways than one. Cosmoprof organizers reported a rise in brands and suppliers showing “green products” this year, and there were many bottles, caps and jars that met the criteria.
Vexel was exhibiting 100% recycled packaging produced in PET. The 100% PET is comprised of 95-98% mineral water bottles and 2% industrial waste. The components can be decorated in a multitude of ways.
MAV, a company based in Bologna, highlighted Made in Italy PET jars with a wide variety of caps. While the majority of their product line is PP, they are also developing a new line in PET, with 5-1000ml bottles, jars and caps. According to a MAV spokesperson, “Lightweight, transparent, recyclable and compatible mark the standards of this incredible high-performance material.”
Located in France, near Lyon, Actipack offers a standard range of PET bottles and jars that have a mix of 25% recycled materials. According to the company’s management and export assistant, Corinne Rivali, “More and more people are requesting recycled PET.” In fact, she said one booth visitor had asked for 60% recycled PET.
MC & Co developed a new line for hair care products, housed in new shapes, and with 100- and 200ml jars, intended to stand out from other brands on shelf. Most of the family is made of PET—and can be recycled.
It was Tokyo-based Takemoto’s first time exhibiting at Cosmoprof Bologna. The manufacturer specializes in large packaging families for luxury cosmetics brands, including bottles, caps and jars made from bio PET and recycled PET. They also create additional sustainable packs such as replacement refills and refillable bottles. Their manufacturing processes come with reduced carbon dioxide emission claims. While headquartered in Tokyo, components are manufactured in Japan and China.
At ALCE, eco-friendly components revolved around multi-material packaging design. Bottles and caps for diffusers, fragrance, skin care and more combined cork, wood and glass for a look and feel that evoked nature.
Lorenzo Dembech, design engineer at Cosmei Cosmetic Packaging, based in Italy, showed us eco-friendly, compression-molded compacts made of bamboo mixed with PLA (and colored with pigments), which he had created for the company. At the moment, only compacts are available, but Dembech said he is also working on making other components in PLA. The two sides of the compact use small magnets rather than hinges to hold together, but they are working on making it fully compostable—with the consumer being able to easily remove the mirrors and magnets. “We think this is the future,” said Dembech.
Organic Forms
Whether made of natural materials or not, there was a visible nod to organic forms, in both wood and plastic. Rounded and sanddollar-shaped plastic bottles and tottles at Vetronaviglio offered an unconventional aesthetic. Available in a soft touch finish, they felt especially good when held.
Quadpack’s smooth wooden caps, currently in development for fragrance bottles, resembled smooth stones or honed pieces of birch. Beautiful purse sprays appeared to be hand-carved and artsy. According to Sarah Eaves, marketing team leader, Quadpack Group, they had been developed to show the possibilities for personalization. “Everyone wants personalized, bespoke versions,” said Eaves.
UA Packaging uses water transfer decoration to make plastic caps look like real wood. The technique can also be used to create more decorative patterns for cosmetics.
Fragrance in the Air
Fragrance has experienced a surge in the past year, particularly as a growing global phenomenon, and brand representatives from all over the world gravitated to suppliers that offered attractive options from caps to novelties.
Coverpla celebrates its 70th anniversary this year and, to mark the occasion, revealed some new attention-getting caps in Bologna. The Gator is an aluminum shell over a PP inner and the other two caps—Ovale and Log—are made of Surlyn.
With the majority of people seemingly attached to their mobile phones, Corpack presented a solution for incorporating your favorite fragrance—the new Perphone. The German supplier can supply brands with a fragrance in a pack that clips on to an i-Phone case. When used up, it can be refilled.
Family-owned Egidia, from Italy, demonstrated its crimping and filling solutions for the fragrance industry.
Compact Forms
Since the cushion compact phenomenon exploded in the beauty world a couple of years ago, there have been a number of fine-tuned iterations and new technologies based on carrying a liquid foundation in a handy on-the-go compact. Cosmopack suppliers revealed a variety of new options.
While compacts in the past have held lighter formulations, there’s a new breed that holds everything from lightweight formulas to viscous foundations.
At HCT Group, Erma Estrella, senior director, product sales and product development, showed us the supplier’s many turnkey collections, including Effortless Beauty’s slim airless compacts with different numbers of holes in the plates for various fluidities of on-the-go applications. The compacts are available in matte and soft touch finishes. As one of its turnkey solutions, HCT offered its 4K Complexion Perfector (a super-high coverage perfecting foundation/concealer all in one) in the convenient on-the-go airless compact.
Yonwoo’s “Next Cushion” is an air cushion compact that works in an airless system, “so you can work with a wider texture range,” according to Curt Altmann, marketing director, Yonwoo International/PKG. The compact features a refillable system, with a clear bottom so you can see the color of the formulation. The piston moves down rather than up, so you can keep tabs on how much of the formulation remains.
Helen Minn, vice president, Nest Filler, explained how their airless compact handles heavier viscosities of foundation necessary for full coverage. An airtight jar contains a piston that also provides a satisfactory feeling and sound as it opens and closes.
At Elcos, airless compacts had been fitted with stainless steel metal plates with holes. According to the supplier, the material is more hygienic than plastic and it also has a cooling effect.
Applicator Tips & Sticks
The applicator has become a key element in nearly every color cosmetics packaging story, and Cosmopack had lots to offer from brushes to bullets.
HCT Group’s Get the Beauty Tip turnkey collection featured the supplier’s zamac tips, ceramic tips and cooling tip technology. It was the first time they were offering the ceramic tip for serum, eye care and concealers. The ceramic tips can be customized and are available in several different colors.
A new nail polish bottle at Baralan housed a long tapered brush in an octagonal bottle. Slowey explained: “We’re always looking to create something elegant.”
Also available was a new, flocked tip applicator to apply serums and foundations to the face. “We’re continually trying to come up with new shapes and sizes so that each brand can add a unique personality,” said Slowey.
Color Cosmetics
Color Cosmetics has been the hot category of late, and at Cosmoprof/Cosmopack, brilliant shades and advanced decorating techniques for the packaging lit up the many pavilions.
HCP Packaging was presenting its global trends predictions for Spring/Summer 2017, showcasing a number of molded plastic packaging collections for color cosmetics. The various designs highlight HCP’s capabilities in decorative techniques. For instance, the Beachcomber, one of three of the supplier’s trends for Spring, includes 3D looks achieved with a silk screening process and multi-pass spray on top of metallization. Commenting on some of the brand requests at Cosmopack, Damien Dossin, president HCP Packaging USA, Inc., noted that kits and palettes are hot—as are minis. Dossin said he had had five requests for full mini lines on the first day of the show.
Lipsticks, eyeliners and mascaras, all with very colorful, cool decorations and in a wide variety of shapes and sizes took front and center at E’FA Packaging. Sales director Baoxia Zhuang explained some of the lines of metallized plastics.
One, in an ergonomic shape for lipstick—not round or square—had an industrial feel—to appeal to millennials, said Zhuang. Available in just about any color, the lip package feels so light, but looks luxe. Now in development, E’FA will add some weight for substance. Zhuang told Beauty Packaging that creating luxury looking products, such as this, for mass market, is a specialty of the company.
Restampit.it introduced an avant-garde effect for color cosmetics at Cosmoprof 2016: bulk formulations with 3D images in them, molded and stamped by machine. The company is also now offering 3D printing for 3-color lipsticks.
Mix and Match Palettes went along with consumers’ desire for customization in choosing which colors they want to wear at various times.
In this vein, Libo Cosmetics premiered MagnaMatch—a magnetic matchbox of sorts in which the user selects various palettes to customize colors and products. Palettes are available in three sizes—small, medium and large—and can be inserted in various combinations, such as three small or one small and one medium magnetic “tray.” Patents are pending; one has been issued in Taiwan.
New Gestures
Beauty brands are always on the lookout for new gestures, and there were several suppliers touting these innovations at Cosmopack.
At Yonwoo, Altmann showed us the first foamer in a tube. He said it offers a much lower cost, and is more efficient than a traditional system, which has lots of parts. Yonwoo’s introduction has reduced the number of parts—so it’s easier and more cost-effective to fill. Plans are for the foamer to be industrialized this year. Good for hand soap, shaving cream and the like, Altmann described it as a new gesture for foam. It’s also lighter weight—and more ergonomic.
Derik Industrial also claimed a new gesture with a lipgloss that can be twisted up. There’s no dripping, no unscrewing—just pull out the applicator with a flocked head.
Albéa Cats’Eyes mascara family of extra slim fiber brushes targeted “a wide eyed look.” Key to the range is the agility in application thanks to its extra slim fiber brushes. The Panther Brush, one of two in the range, claims the difference lies in the gesture: the ergonomic curved comb brush simultaneously pushes and curls all the lashes from the root.
Coming Next Year
Next year—2017—will mark the 50th anniversary of Cosmoprof Bologna. Stay tuned for updates on all the festivities.
In the meantime, don’t miss Cosmopack NY (May 11-12) and Cosmoprof North America in Las Vegas (July 24-26).BP
This is especially true in the dedicated halls of Cosmopack, where industry manufacturers hosted thousands of cosmetic brand executives from all over the world, interested in creative, attractive and functional packages from tubes to cartons, as well as the latest decorating techniques, multi-material combinations and machinery efficiencies.
According to the organizers, Cosmopack grew by 5.42% this year and drew nearly 22,000 professional visitors from the industry. Cosmopack ran for one full day before the rest of the multi-pavilion exhibition opened.
As usual, Beauty Packaging focused much of its attention at the show on exhibitors in the Cosmopack pavilions, in particular, those offering cosmetic packaging. Following are some of the highlights Beauty Packaging’s publisher, Jay Gorga, and I spotted as we made our way around the labyrinthine show floor comprised of Pavilions 15-20.
General Observations
Many suppliers we spoke to said this year’s event seemed even more upbeat and busier than those in years’ past, indicating renewed optimism in the beauty industry. They also told us there were lots of American brands in attendance. One exhibitor pointed out that a number of companies had invested in larger booth spaces with elaborate graphics and layouts.
HCT Group’s sizable booth even accommodated visitors in an adjacent “Italian bistro” right on the show floor, complete with a pizza oven, salad bar and kebab carving area.
Baralan’s booth could have doubled as a chic mid-century design salon, with cool displays that used the supplier’s new images—a series of vintage-modern posters—as well as wall clocks, chandeliers and flatware all made of glass bottles available from the company.
General trends noted at this year’s Cosmopack included a rise in double-duty products, an expansion of green packaging choices, use of organic forms in component design, special decorative effects and increased turnkey services. With focus on the quality of the water used in formulations, one supplier was offering water purification machinery—“as clean water is key to effective skin care.” Airless compacts that dispense a wider range of textures—from sheer, light liquids to more viscous formulations—stood out at several stands. And whether for mass or prestige brands, a number of suppliers stressed increased demand for customization “to add a unique personality to every brand.”
Double Down
Double-duty products have been increasing in popularity, and a number of suppliers offered cool solutions for packaging two products in one component—for on-the-go convenience and simplification of makeup bags.
As part of its new turnkey Effortless Beauty Collection, HCT Group introduced Double the Fun double-ended jars, designed for two products that complement each other, such as the Lip Smoothie Balm. Each side of the jar twists off; one side features a lip scrub with beads that disappear after exfoliating the lips, and the other holds a unique jelly textured lip coat. The jars offer a multitude of dual-acting combos.
Another of HCT Group’s featured turnkey packages, called Let the Beauty Flow, featured formulas available in double-ended airless pumps, with a retractable brush. Push on one end; pump on the other. A new and unique feature is a sleeve, which protects the brush. What’s more, the brush can be removed and cleaned—so it’s a hygienic choice. The package is ideal for primers, serums and more.
One of the featured packages at Corpack was Twin Pack, a double-ended tube with caps on both sides. The two-in-one solution is ideal for products such as shampoo and conditioner or lotion and gel.
Gina Lin, general manager, Libo Cosmetics, showed us one of their newest innovations: a double-ended tool with interchangeable heads. Lin explained that this can be used for multiple eye and lip products, such as eyebrow definer, eye shadow or lip pencils. Or one side can be mascara or lipgloss.
At Baralan, marketing manager Jim Slowey pointed out the Italian supplier’s double-duty nail polish package. Two half-size nail polish bottles fit together to become one full-sized bottle, fitting together beneath one cap.
One of the many interesting products at HCP Packaging was its double-ended Push & Pull lipstick, featuring a full-size bullet on each side. The bullets are interchangeable, so the consumer can buy lots of different shades and pop them in and out. The supplier also offers a dual-ended mascara.
Derik Industrial offered a jumbo chubby pencil with a small crayon embedded in the other end (or it can be a sponge).
The word “double” took on new meaning at UA Packaging, which featured double-wall bottles that combine PET and Surlyn. First they blow the PET bottle and decorate it; then they blow the Surlyn around for a double layer of deco.
Wearing of the Green
Cosmopack opened on St. Patty’s day, and “green” was in the air in more ways than one. Cosmoprof organizers reported a rise in brands and suppliers showing “green products” this year, and there were many bottles, caps and jars that met the criteria.
Vexel was exhibiting 100% recycled packaging produced in PET. The 100% PET is comprised of 95-98% mineral water bottles and 2% industrial waste. The components can be decorated in a multitude of ways.
MAV, a company based in Bologna, highlighted Made in Italy PET jars with a wide variety of caps. While the majority of their product line is PP, they are also developing a new line in PET, with 5-1000ml bottles, jars and caps. According to a MAV spokesperson, “Lightweight, transparent, recyclable and compatible mark the standards of this incredible high-performance material.”
Located in France, near Lyon, Actipack offers a standard range of PET bottles and jars that have a mix of 25% recycled materials. According to the company’s management and export assistant, Corinne Rivali, “More and more people are requesting recycled PET.” In fact, she said one booth visitor had asked for 60% recycled PET.
MC & Co developed a new line for hair care products, housed in new shapes, and with 100- and 200ml jars, intended to stand out from other brands on shelf. Most of the family is made of PET—and can be recycled.
It was Tokyo-based Takemoto’s first time exhibiting at Cosmoprof Bologna. The manufacturer specializes in large packaging families for luxury cosmetics brands, including bottles, caps and jars made from bio PET and recycled PET. They also create additional sustainable packs such as replacement refills and refillable bottles. Their manufacturing processes come with reduced carbon dioxide emission claims. While headquartered in Tokyo, components are manufactured in Japan and China.
At ALCE, eco-friendly components revolved around multi-material packaging design. Bottles and caps for diffusers, fragrance, skin care and more combined cork, wood and glass for a look and feel that evoked nature.
Lorenzo Dembech, design engineer at Cosmei Cosmetic Packaging, based in Italy, showed us eco-friendly, compression-molded compacts made of bamboo mixed with PLA (and colored with pigments), which he had created for the company. At the moment, only compacts are available, but Dembech said he is also working on making other components in PLA. The two sides of the compact use small magnets rather than hinges to hold together, but they are working on making it fully compostable—with the consumer being able to easily remove the mirrors and magnets. “We think this is the future,” said Dembech.
Organic Forms
Whether made of natural materials or not, there was a visible nod to organic forms, in both wood and plastic. Rounded and sanddollar-shaped plastic bottles and tottles at Vetronaviglio offered an unconventional aesthetic. Available in a soft touch finish, they felt especially good when held.
Quadpack’s smooth wooden caps, currently in development for fragrance bottles, resembled smooth stones or honed pieces of birch. Beautiful purse sprays appeared to be hand-carved and artsy. According to Sarah Eaves, marketing team leader, Quadpack Group, they had been developed to show the possibilities for personalization. “Everyone wants personalized, bespoke versions,” said Eaves.
UA Packaging uses water transfer decoration to make plastic caps look like real wood. The technique can also be used to create more decorative patterns for cosmetics.
Fragrance in the Air
Fragrance has experienced a surge in the past year, particularly as a growing global phenomenon, and brand representatives from all over the world gravitated to suppliers that offered attractive options from caps to novelties.
Coverpla celebrates its 70th anniversary this year and, to mark the occasion, revealed some new attention-getting caps in Bologna. The Gator is an aluminum shell over a PP inner and the other two caps—Ovale and Log—are made of Surlyn.
With the majority of people seemingly attached to their mobile phones, Corpack presented a solution for incorporating your favorite fragrance—the new Perphone. The German supplier can supply brands with a fragrance in a pack that clips on to an i-Phone case. When used up, it can be refilled.
Family-owned Egidia, from Italy, demonstrated its crimping and filling solutions for the fragrance industry.
Compact Forms
Since the cushion compact phenomenon exploded in the beauty world a couple of years ago, there have been a number of fine-tuned iterations and new technologies based on carrying a liquid foundation in a handy on-the-go compact. Cosmopack suppliers revealed a variety of new options.
While compacts in the past have held lighter formulations, there’s a new breed that holds everything from lightweight formulas to viscous foundations.
At HCT Group, Erma Estrella, senior director, product sales and product development, showed us the supplier’s many turnkey collections, including Effortless Beauty’s slim airless compacts with different numbers of holes in the plates for various fluidities of on-the-go applications. The compacts are available in matte and soft touch finishes. As one of its turnkey solutions, HCT offered its 4K Complexion Perfector (a super-high coverage perfecting foundation/concealer all in one) in the convenient on-the-go airless compact.
Yonwoo’s “Next Cushion” is an air cushion compact that works in an airless system, “so you can work with a wider texture range,” according to Curt Altmann, marketing director, Yonwoo International/PKG. The compact features a refillable system, with a clear bottom so you can see the color of the formulation. The piston moves down rather than up, so you can keep tabs on how much of the formulation remains.
Helen Minn, vice president, Nest Filler, explained how their airless compact handles heavier viscosities of foundation necessary for full coverage. An airtight jar contains a piston that also provides a satisfactory feeling and sound as it opens and closes.
At Elcos, airless compacts had been fitted with stainless steel metal plates with holes. According to the supplier, the material is more hygienic than plastic and it also has a cooling effect.
Applicator Tips & Sticks
The applicator has become a key element in nearly every color cosmetics packaging story, and Cosmopack had lots to offer from brushes to bullets.
HCT Group’s Get the Beauty Tip turnkey collection featured the supplier’s zamac tips, ceramic tips and cooling tip technology. It was the first time they were offering the ceramic tip for serum, eye care and concealers. The ceramic tips can be customized and are available in several different colors.
A new nail polish bottle at Baralan housed a long tapered brush in an octagonal bottle. Slowey explained: “We’re always looking to create something elegant.”
Also available was a new, flocked tip applicator to apply serums and foundations to the face. “We’re continually trying to come up with new shapes and sizes so that each brand can add a unique personality,” said Slowey.
Color Cosmetics
Color Cosmetics has been the hot category of late, and at Cosmoprof/Cosmopack, brilliant shades and advanced decorating techniques for the packaging lit up the many pavilions.
HCP Packaging was presenting its global trends predictions for Spring/Summer 2017, showcasing a number of molded plastic packaging collections for color cosmetics. The various designs highlight HCP’s capabilities in decorative techniques. For instance, the Beachcomber, one of three of the supplier’s trends for Spring, includes 3D looks achieved with a silk screening process and multi-pass spray on top of metallization. Commenting on some of the brand requests at Cosmopack, Damien Dossin, president HCP Packaging USA, Inc., noted that kits and palettes are hot—as are minis. Dossin said he had had five requests for full mini lines on the first day of the show.
Lipsticks, eyeliners and mascaras, all with very colorful, cool decorations and in a wide variety of shapes and sizes took front and center at E’FA Packaging. Sales director Baoxia Zhuang explained some of the lines of metallized plastics.
One, in an ergonomic shape for lipstick—not round or square—had an industrial feel—to appeal to millennials, said Zhuang. Available in just about any color, the lip package feels so light, but looks luxe. Now in development, E’FA will add some weight for substance. Zhuang told Beauty Packaging that creating luxury looking products, such as this, for mass market, is a specialty of the company.
Restampit.it introduced an avant-garde effect for color cosmetics at Cosmoprof 2016: bulk formulations with 3D images in them, molded and stamped by machine. The company is also now offering 3D printing for 3-color lipsticks.
Mix and Match Palettes went along with consumers’ desire for customization in choosing which colors they want to wear at various times.
In this vein, Libo Cosmetics premiered MagnaMatch—a magnetic matchbox of sorts in which the user selects various palettes to customize colors and products. Palettes are available in three sizes—small, medium and large—and can be inserted in various combinations, such as three small or one small and one medium magnetic “tray.” Patents are pending; one has been issued in Taiwan.
New Gestures
Beauty brands are always on the lookout for new gestures, and there were several suppliers touting these innovations at Cosmopack.
At Yonwoo, Altmann showed us the first foamer in a tube. He said it offers a much lower cost, and is more efficient than a traditional system, which has lots of parts. Yonwoo’s introduction has reduced the number of parts—so it’s easier and more cost-effective to fill. Plans are for the foamer to be industrialized this year. Good for hand soap, shaving cream and the like, Altmann described it as a new gesture for foam. It’s also lighter weight—and more ergonomic.
Derik Industrial also claimed a new gesture with a lipgloss that can be twisted up. There’s no dripping, no unscrewing—just pull out the applicator with a flocked head.
Albéa Cats’Eyes mascara family of extra slim fiber brushes targeted “a wide eyed look.” Key to the range is the agility in application thanks to its extra slim fiber brushes. The Panther Brush, one of two in the range, claims the difference lies in the gesture: the ergonomic curved comb brush simultaneously pushes and curls all the lashes from the root.
Coming Next Year
Next year—2017—will mark the 50th anniversary of Cosmoprof Bologna. Stay tuned for updates on all the festivities.
In the meantime, don’t miss Cosmopack NY (May 11-12) and Cosmoprof North America in Las Vegas (July 24-26).BP
