06.01.16
Research market analyst Technavio has announced the top five leading vendors in their recent global facial care products market report, which looks at the period from 2016 to 2020.
This research report also lists 15 other prominent vendors that are expected to impact the market during the forecast period.
According to Technavio, the global facial care products market is highly competitive, with a number of vendors competing on the basis of product differentiation, product portfolio, quality, and pricing. Many vendors are also expanding their businesses to emerging markets such as Latin America and APAC. The growth of the market is primarily driven by the increasing demand from the emerging middle-class population, especially for premium products.
Vendors are currently focusing on expanding their businesses inorganically, says Technavio. To ensure growth, companies are relying on a number of strategies from brand acquisitions to social media blitzes.
The five leaders named in the report are: Estée Lauder, L’Oréal, Procter & Gamble, Shiseido and Unilever.
This research report also lists 15 other prominent vendors that are expected to impact the market during the forecast period.
According to Technavio, the global facial care products market is highly competitive, with a number of vendors competing on the basis of product differentiation, product portfolio, quality, and pricing. Many vendors are also expanding their businesses to emerging markets such as Latin America and APAC. The growth of the market is primarily driven by the increasing demand from the emerging middle-class population, especially for premium products.
Vendors are currently focusing on expanding their businesses inorganically, says Technavio. To ensure growth, companies are relying on a number of strategies from brand acquisitions to social media blitzes.
The five leaders named in the report are: Estée Lauder, L’Oréal, Procter & Gamble, Shiseido and Unilever.
