Jamie Matusow, Editor-in-Chief07.26.16
Caveat Emptor is a Latin legal term that cautions buyers to beware of the goods or services they are purchasing, and to use caution in discerning quality and value. This is especially important when choosing packaging for a cosmetic or fragrance product, where a faulty component could cause the loss of brand loyalty or perhaps, even worse, open up a floodgate of negative comments on social media.
With this month’s issue of Beauty Packaging—and our special annual edition of our International Buyers’ Guide—we’re once again making beauty brand packaging buyers aware of our comprehensive resource for easy access to components and services. In this, our 2016 edition, you can quickly access sources of packaging solutions, decorative techniques and lots of other options, either in print—or online, where information is updated on a constant basis.
Packaging continues to play an increasingly powerful role in attracting consumer attention, as evidenced at many recent industry trade shows, including Luxe Pack NY and MakeUp in Paris, both covered in detail in this issue. From cute shapes to sophisticated silhouettes, stark, classic good looks to flamboyant shades, soft touch finishes to snakeskin textures, suppliers are always working with brands determined to make their products stand out.
Advances in Stock Packaging have led to components that can be mistaken for custom. Lids, Caps and Closures have become of vital importance to brands as ways to introduce tactile effects or unique or convenient dispensing options. Meanwhile, Cartons maintain their powerful role as Silent Salespersons with paper, board and printing capabilities designed to wow and capture attention at first glance.
No matter how subtle, every element plays an influential role, as you’ll see in guest columns from Marc Rosen and Pierre Katz.
As you page—or scroll—through this issue (at BeautyPackaging.com), be aware: You’ll have a vast array of examples, products and services to choose from, and to guide you.
Publisher Jay Gorga and I hope this 2016 Buyers’ Guide helps lead you to continued success.
Enjoy the summer, and we’ll see you at the roster of Fall shows in New York and Monaco.
With this month’s issue of Beauty Packaging—and our special annual edition of our International Buyers’ Guide—we’re once again making beauty brand packaging buyers aware of our comprehensive resource for easy access to components and services. In this, our 2016 edition, you can quickly access sources of packaging solutions, decorative techniques and lots of other options, either in print—or online, where information is updated on a constant basis.
Packaging continues to play an increasingly powerful role in attracting consumer attention, as evidenced at many recent industry trade shows, including Luxe Pack NY and MakeUp in Paris, both covered in detail in this issue. From cute shapes to sophisticated silhouettes, stark, classic good looks to flamboyant shades, soft touch finishes to snakeskin textures, suppliers are always working with brands determined to make their products stand out.
Advances in Stock Packaging have led to components that can be mistaken for custom. Lids, Caps and Closures have become of vital importance to brands as ways to introduce tactile effects or unique or convenient dispensing options. Meanwhile, Cartons maintain their powerful role as Silent Salespersons with paper, board and printing capabilities designed to wow and capture attention at first glance.
No matter how subtle, every element plays an influential role, as you’ll see in guest columns from Marc Rosen and Pierre Katz.
As you page—or scroll—through this issue (at BeautyPackaging.com), be aware: You’ll have a vast array of examples, products and services to choose from, and to guide you.
Publisher Jay Gorga and I hope this 2016 Buyers’ Guide helps lead you to continued success.
Enjoy the summer, and we’ll see you at the roster of Fall shows in New York and Monaco.
