Jamie Matusow and Marie Redding, Editor-in-Chief and Associate Editor07.25.16
The 14th annual edition of Luxe Pack New York, the creative packaging show focused primarily on the cosmetics and fragrance industry, opened at Manhattan’s Pier 92 on May 11 for a two-day run. An enthusiastic crowd filled the aisles, eager to visit hundreds of exhibitors and attend topical educational sessions held over the course of the event. According to Luxe Pack New York’s organizers, attendance reached 3,768 visitors, a 4.66% increase from 2015.
With a record 240 exhibitors this year, Nathalie Grosdidier, managing director, Luxe Pack, told Beauty Packaging that Luxe Pack “has become the event that shows know-how between Europe and the U.S.”
At the close of the show, Grosdidier commented: “We are thrilled to have developed the most successful Luxe Pack New York show yet. For this edition, our focus was to uphold the high caliber essence in all elements that Luxe Pack famously offers. Not only were the exhibitors impressed with the high level and record-breaking quantity of industry attendance, but the visitors were gripped with the level of innovation newness and creativity that was showcased.
“The new events this year, such as Turbo Talks and the Masterclass Sessions really brought true added value. It is quite important to us, that we continue to grow this platform successfully and offer the packaging industry the event that makes an impact to all those involved.”
Beauty Packaging toured the show and spoke to as many exhibitors as possible. Similar to Grosdidier’s impressions, nearly everyone had a favorable view of the event as well as the attendees. Over the two days, we heard: “Quite good, very busy the whole day.” “Quality of leads is great.” “Yesterday we had almost 60 leads.” “One of the better shows we’ve ever done.” “Nice flow.” and “This show is getting better and better.” Many suppliers emphasized the “top notch” quality of the attendees.
Grosdidier had relayed that one of the noteworthy trends this year was personalization of packaging. “It is growing, exploding, due to digital techniques,” she said.
We observed this to be quite true, and throughout the following review, you’ll see examples of digital’s impact on personalized and customized packages—in components from glass fragrance bottles to plastic tubes. Based on our conversations with LPNY exhibitors, you’ll also find examples of other key directions in packaging, including: new mechanisms and new gestures for skin care; mists & sprays; tamper-evident and anti-counterfeiting packaging; texture, texture, texture; shine, shine, shine; and more suppliers taking the turnkey route.
Custom FRont and Center
At World Wide Packaging (see video), Jim Farley, EVP global business development, told Beauty Packaging that they have seen increased interest in custom packaging from many of their customers. He commented on the trend back to metal lipstick tubes and compacts, and cited Arden, who is using these packages developed by WWP, as being one of the most creative beauty brands today. In addition to the luxe look and feel of the metal for these components, rather than anodized plastic, he popped the cap of a lipstick back into place, commenting, “It’s the sound that counts.” WWP is also increasingly focusing on turnkey services for cosmetics.
Mark Sng, director of marketing, Neenah Packaging (see video), also told Beauty Packaging about the rise in custom packaging. To accommodate requests for papers and boards that stand out and make an impact, he showed us Neenah’s many swatch books, with papers emulating luxe textural and tactile looks ranging from embossed reptile skins to smooth leathers; a wide selection of bright whites; and nearly every color and texture under the rainbow.
Stock packaging can also take on a custom look thanks to advanced decorative techniques. At ABA Packaging (see video), Michael S. Warford, director of sales, showed Beauty Packaging the wide array of glass and aluminum bottles—and a multitude of associated components—that the company provides for fragrances, skin care and cosmetics. All are readily available and can be customized to meet individual needs. They’re also ideal for raising the bar on products from masstige to premium.
Bill Armstrong, president/CEO, Whipsmart (see video), says custom solutions are in demand, based on product needs and package development, especially when it comes to smaller, indie brands, which are gaining ground. Startup brands are on the rise and are spending more on development and packaging, according to Armstrong, because, “The consumer is now more open to niche solutions.”
The majority of Bormioli Luigi’s glass bottles are custom, and deco often adds the finishing luxe touch. Olga Bursac, VP sales, said, “Deco is key on top of clear weighty bottles.” Beautiful flacons at Bormioli’s booth included the sculptural, footless bottle for CK2 and the texturally appealing Gucci Bamboo. (See video)
While packaging takes on a custom look and feel, so have many formulations, including fragrance and sprays.
WestRock has launched its Creative Studio for Fragrances, which is a new expanded range of fragrance decoration and customization options. The line represents a sampling of dispensing solutions for fragrance, pairing decorative overtubes, dip tubes, customized collars and actuators with new spray caps. WestRock’s Sinfonia Infinite is a fragrance dispensing system that delivers a higher output with a 200% more elongated spray, for a voluminous and enveloping experience with each use. It allows for greater adherence on skin with a drier, cloudlike spray that offers an experience of luxury and well-being, according to the supplier.
Spray It On
WestRock was not the only exhibitor at LPNY to feature spray as a luxurious consumer experience.
The Asian habit of periodically misting skin with cool water or light moisturizers to combat stress and pollution is spreading quickly in the West, and the experience lies in the spray.
At LPNY, Yonwoo/PKG (see video) introduced Tube Spray , which it calls “a new innovation in airless spray dispensing.” The dry, fine misty spray is available in convenient and cost-effective packaging, available in 25-, 30-, 35-, 40mm; and 3- and 5-ply sleeves.
Marketing director Curt Altmann told Beauty Packaging that the package has been industrialized in an airless tube spray with Benton Cosmetics in Korea. The fine mist allows Benton’s Honest TT product to be used over makeup, and the airless tube keeps the formula from oxidizing, maintaining the potency of the formulation’s compounds without chemical preservatives.”
Aptar Beauty + Home also focused on spray application with its recently launched Petite & Precious, a sensory innovation, which draws on the strengths of La Petite’s design enhanced by “long time spray” continuous diffusion technology. The spray is actuated with a very light press of the finger, gradually and continuously releasing the fragrance held within. It lasts three times longer with the same dose, and diffuses a delicate mist that envelops the user’s skin.
Tubular Solutions
Thanks to the capabilities gained through digital printing, tubes have also become a solution for customized packaging.
CTL Tubes was highlighting its digital offset technology, ideal for this purpose. Starting with just one initial design, a multitude of tubes can be printed, with up to 2 million different decorations. The process also works well for customizing a limited edition range. Along with closures, caps and airless pumps, CTL also offers decorating capabilities that include flexographic printing, 4-color processes and hot and cold stamping.
At Plastube, sales and marketing director Steve Macphail was demonstrating the company’s airless pump tubes, which he said feature 97% evacuation for an “excellent consumer experience.” He explained that an airless pump on a tube lends itself to an economical piece, thanks to the tube structure and more decorative choices.
Viva Packaging’s dual-chamber tubes have now gone commercial with Versa Spa. The two-in-one tubes are ideal for product combos such as body wash and exfoliator, and shampoo and conditioner.
Express Tubes highlighted its “internal logistics,” which includes a focus on providing excellent customer service and dependability while working with brand marketers and product development teams.
Two new tubes were in the spotlight at Essel Propack. The supplier’s new large laminate tube is designed for products that would typically require a large bottle. It has a 60mm diameter, and holds from 12 to 16 ounces. The tube can be decorated end-to-end, full-circumference, and can be made with a variety of barrier options. The supplier’s Code 2 Green Maple Leaf tube is an eco-friendly design made from HDPE material, so it is fully recyclable.
Eco-Friendly Options
At APC Packaging’s booth, a variety of glass and plastic bottles and jars in different sizes were covered in overshells made from bamboo and wood, giving them an eco-friendly look that felt prestige. This decoration can also be used as an accent on a collar or cap, and the supplier provides its customers with the entire package, turnkey.
Olcott Plastics displayed a wide range of 100% Made in the USA PET jars. The supplier recently expanded its offerings in low-profile jars with the addition of PET jars in 8oz 89mm sizes. According to Joe Brodner, president, low-profile jars are an excellent choice for packaging products with a puck-like appearance that allow the user access via a wide-mouth jar to creams or pastes, and easy multi-finger application. Complimentary closures are available for all sizes in smooth, ribbed and dome designs as well as full decorating services.
Deco Makes The Difference
Decorative techniques may provide the greatest possibilities when it comes to making packaging look customized and/or luxurious.
Richard Engel, president & COO of Decotech, told us, “In the past 18-24 months we have had several clients requesting sophisticated decoration processes for plastic bottles and jars that are normally used on glass.” While Decotech is primarily known for their glass decorating expertise, Engel explained, “All our equipment can run both glass and plastic, so we are able to deliver on requirements for complex plastic decoration.” He added: “Our clients are willing to put this kind of effort and money into plastic decoration because they are getting it back in the marketplace.”
At Kurz, which specializes in foil decoration, April Lytle explained a number of techniques for eye-catching results, including nano embossing, which does not need a back support. Lytle said this process will be available on plastic by the end of the year.
HCP Packaging highlighted a wide array of decorative techniques including its eye-catching Fireworks effect.
Decorative options were plentiful at Kaufman Container, which also offered new packages for dry shampoos and powders, as well as airless systems. The supplier’s package for Versa Spa Beyond Tan’s packaging recently won the Tube Council’s Gold prize for Best Innovative Component/Process.
Metals and Metallics
Custom development has also made its mark in metals.
Steven S. Rusch, VP marketing & business development, Anomatic (see video), highlighted the custom trend, saying, “Premiumization is elevating the packaging.” The anodized aluminum component supplier has introduced new iridescent finishes, as well as new technologies including hot foil stamping that can be applied to plastics. Anodized aluminum lipsticks for Dior were a knockout.
Liquid metallization on plastic bottles using a pouch system, for skin care and fragrance, were a highlight at PRP.
A Look At Glass
Advances in decorating have taken glass to new levels—and in many cases, made transparency a thing of the past. Here, too, customization and personalization can make subtle differences across a line of bottles so they are not exactly the same.
A variety of decorating options, along with what they call new technologies “to push the limits of decoration,” were showcased at SGD. For instance, the supplier’s Metal’in technique is a way to decorate the inside of a glass bottle using precious metals.
Stolzle Glass showcased beautiful deco techniques that they say “can change the way you look at debossing and embossing.” The reason: Inkjet printing mimics the engraving effects and makes it look like a pattern on the glass. There are lots of opportunities for gradation and iridescent effects as well. When it comes to customization, a special carbon effect looks different on each bottle. The same goes for the supplier’s spraying technique, which provides a crackling look, making every sample slightly unique.
Baralan USA featured its Opal Bottles and Jars. Bottle sizes range from 10- to 150ml. Jars are available in 30- to 50ml.
Customers can choose from a range of droppers, pumps and screw-on caps, designed to fit every option. According to Baralan, these packaging components provide brand marketers with ideal solutions for introducing a skin care line.
Heinz-Glas featured many innovative glass bottle shapes for luxe fragrances, as well as numerous eye-catching decorating techniques, which are representative of its technical expertise. On display were a few of the supplier’s custom projects, including Paco Rabanne Olympea for Puig, which is a glamorous design consisting of a clear, round glass bottle encased in a metal laurel wreath, for a look inspired by the Invictus Cup. The supplier also highlighted its new Standard Bottle Program, which includes new bottle shapes and rollerballs that are ready to ship.
Custom crystal bottles were a highlight at Pavisa. The glassmaker had produced the special, heavyweight line for LA-based mega florist Eric Buterbaugh, who, with perfume industry veteran Fabrice Croise, created EB Florals. The fragrances are based solely on pure flower essences, and are applied to the skin using the heavy glass stopper. At press time, Barcelona-based Puig had just announced they had taken a stake in EB in order to boost their presence in the U.S. market.
Coverpla, known for its quality components, says it is a one-stop shop for its customers’ primary packaging needs, including decoration. The supplier’s sales team was showing its new line of stock fragrance bottles and caps, including the stately Felix 50ml bottle.
Coverpla also showcased Coven Egidio, which featured its AP93L manual crimping machine at the show. It accommodates a range of different printing heads, and can also be fitted with a collar press.
Hightened Security
A number of suppliers were focused on ensuring security and guarding against counterfeiting, as well as protecting products from tampering. Many security features also add a decorative touch to the package.
Kurz discussed the ways in which a brand might combine decoration with communication, by using its latest innovative technologies and printing techniques. Some of the supplier’s newest technologies include Digital Heat Transfer, which was shown for the first time at Luxe Pack NewYork. Kurz’s decorative security features include Spatial FX and Deep Lens.
Thinfilm showcased its smart packaging solutions including printed electronic tags, which resemble thin, flexible labels. Each tag contains a permanently etched, unique ID that is linked to a specific product. The tag can be attached to a label and then applied to a bottle or box. When used with the supplier’s NFC OpenSense smart sensor technology, it enables luxury brands to stay engaged with consumers and strengthen brand loyalty. The tags make a product traceable, to combat counterfeiting.
When it came to protecting the formula, an assortment of protectant lids for skin care and cosmetic jars was on display at Madeline Blondman. While the company uses mostly PETG because it’s recyclable, they also offer a styrene-based recyclable material. Colored discs are also becoming more popular. Custom logo tooling is available.
Applicators/Dispensers/Airless
Applicators, dispensers and airless continue to add to the consumer’s experience, providing extra value and customized features.
At HCT Group multi-tasking designs were popular, with new options including a 2-in-1 brush set, double-ended airless bottle and airless compact. Their latest cutting-edge technology was exhibited via their new globally patented Gel Tip applicators. These applicators have an ultra-soft “skin” that applies a smooth, even layer of product every time. The Gel Tip offers several benefits over other materials commonly used in applicators including an application process that seems so natural, it feels as if you are applying the product with your own finger. The Gel Tip material is very durable, and stays smooth and matte through every application. Available in a wide range of sizes, these applicators are compatible with most formulas and are especially ideal for lip and eye products. HCT also specializes in complete turnkey services.
Taking droppers to the next level, Virospack said it had invested in new techniques, decoration and finishes, offering new customization for brands. Metallized bulbs have been one of the most important innovations, a premium finish developed and introduced by Virospack to celebrate its 60th anniversary. Metallized bulbs come in striking colors such as silver, gold, quartz, fuchsia, blue and green jewel hues. Bulbs are injected with microreliefs in different designs, natural or lacquered, for a great textured, tactile and luxurious look and feel. Virospack also presented molded glass bottles with different base finishes, including silver, iridescent, and soft touch, as well as high-definition decoration by screen printing, hot stamping or even with inks containing glitter. “It’s all about the texture and the feel,” said Joanna Milne, sales manager.
Alexander Kwapis, creative director, Fusion Packaging, demonstrated the supplier’s new dual-purpose Power Couples collection: Duet and The Hook Up. Duet, he said, is the first ever linear, dual-ended airless-to-rollerball concept for skin care and cosmetics, offering portability and protection in one stylish package. The Hook Up, available in 19- and 25mm airless bottles or 19mm tube-to-airless combinations, offers mix-and-match formula flexibility in one linear, on-the-go package.
Cosmogen followed up on last year’s popular and innovative Attract 1 applicator, this year, introducing Attract 1 Expert, an airtight tube with a ball-shaped dispensing tip. This rendition features the same concept, an applicator with a removable stainless steel magnetic ball, but now it’s exposed 3X more for a 360-degree rotation. When the ball is removed, it can be heated, cooled, and cleaned. Marianna Cilauro, business development director-East Coast said there was a lot of interest in the full skin-care ritual, which offers a new gesture.
Lips were in the limelight at The Penthouse Group, which featured numerous options in lip applicators and packaging solutions for all types of lip products, including what Steve Ostrower, president, described as “the finest flocked tip lipgloss applicators in the world” from Germany. Other options included an exclusive line of silicone lip applicators from Korea. Rounding out the global choices were lipstick cases from Japan and Thailand, which have patented mechanisms to deliver smooth, accurate movements.
3C presented a number of applicator options for brows, eyes, lips and skin, including a full range of dual brow pens. Three different brow applicator designs are available for one end. Add a mascara brush, eyeliner or lipgloss applicator on the other. The supplier also offered packaging for skin care products, including mini dropper bottles in 3- and 5ml sizes, ideal for serums.
Lumson introduced a new contour applicator for lipgloss, as well as a new elegant cap in its accessories range. The components are ergonomically designed to guarantee ease of use and deliver a perfect application of products to the face. The size of Lumson’s new Contour Applicator’s size is impressive. It is ideal for facial products, such as foundations, concealers and primers.
Nate Packaging showed off its new cosmetic pen package, saying it was a big hit among visitors. The pen was first designed for eyeliner, and has now been engineered for brow and lip products. The pen’s applicator tip was inspired by the shape of a calligraphy pen. The innovative tip allows a user to apply makeup precisely, and with ease.
MYC Packaging introduced visitors to its Apply & Go compact, which offers users a one-handed application. Just push the top, and twist to lift off the cap. The cap has a sponge attached to the back and a handle on the top. It’s an ideal solution for compact foundation, as well as highlighting or finishing powder.
Cartons, Paper & Board
HLP Klearfold highlighted its Duofold plastic and paperboard components, which can be combined with Soft Crease scoring to precisely align a carton for very efficient filling on high-speed lines. According to Pat McGee, vice president of marketing, Duofold combines the best attributes of clear, box-grade plastic and paperboard to produce packaging that has a truly distinctive visual look, and makes an impact on shelf.
Creative solutions for plastic folding cartons and packaging were top of mind at EnVision Packaging, which specializes in packaging designs and unique printing techniques for plastic. EnVision showcased three new applications designed to enhance a package: Chrome Technology, a technique applied to a printed substrate to create eye-catching dimension on outer packaging; Shimmer Print, which is a special coating that will make a design’s offset inks on a package shimmer in the light; and Soft Touch, for a tactile sensation.
Edelmann’s team spoke to visitors about its global manufacturing capabilities, which include 14 sites, plus two new locations in the U.S. to complement the company’s global footprint. The supplier specializes in creating custom folding cartons in innovative shapes. Several of those on display had contoured edges or concave surfaces. Eye-catching decorating techniques include optical and haptic effects, holographs and metallic looks.
At Allstate Packaging Group, Howard Greenberg, sales manager, spoke to visitors about the company’s expertise in delivering quality packaging in large volumes. In addition to rigid boxes, Allstate designs and manufactures folding cartons in innovative shapes, as well as special die-cut and vacuum-formed inserts.
Atlantic Packaging Group featured all types of folding cartons in innovative shapes, ideal for a prestige fragrance or gift set. The cartons featured die-cut windows and vivid decorative effects, using hot-stamping and silk-screening.
Cypress Packaging had many of its luxe cartons on display. One of its new decorating techniques is called “Tinper,” which was developed by combining various decorating means as a way to make a folding carton look luxurious. The decoration is achieved by using three different special treatments and five production procedures. It results in a heavy, metallic look and feel, in a lighter weight material according to the supplier.
Accessories/Novelties
At Diamond Wipes International, marketing director Moto Okawa told Beauty Packaging that the market for facial sheet masks continues at an explosive rate. He said the masks make up about 30% of new inquiries. Wildly popular since the K-Beauty trend, Diamond Wipes offers premium sheet masks that are made in California.
In an effort to merge categories and draw new excitement to beauty brands, TwelveNYC specializes in combining lifestyle integration into packaging. One of the design trends featured at the Brooklyn-based product development company’s booth was holograms, which covered compacts, cosmetic bags, hard shell cases, brush handles, and more. The supplier often creates accessories, gift-with-purchases and promotional items for luxury beauty brands. Camille Martinez, director, creative development, told Beauty Packaging they have one eye on trends and another on business. In addition, she said, “Many of our beauty customers come to us for packaging that will have a second life, and can be reused by the consumer.”
Sampling
Never perhaps has consumers’ penchant for small sizes and “try-before-you-buy samples been greater, and specialists in this category continue to fill small packages with huge value.
The “heart of Identipak,” is flexible packaging, and at this year’s Luxe Pack New York, the first-time LPNY exhibitor presented a multitude of sampling solutions. Identipak also introduced its filling capabilities for “minis,” which include tubes and vials, some with mini applicators.
Sari Sternshein, director of marketing for Qosmedix showed Beauty Packaging two new 5ml travel-friendly fragrance bottles featuring a refillable base that allows you to transfer liquids without using a traditional funnel or pipette. Available in two styles, the refillable spray bottle and refillable roller ball bottle allow consumers to easily create their own travel size version of their favorite scent. These fragrance bottles can also be used in a retail setting to create travel size promotional giveaways during special events.
Klocke took a hands-on approach to sampling, encouraging booth visitors to experiment and try six different types of blisters from breakable to membrane to peelable. One sophisticated blister featured components that enable the consumer to mix two products together at time of use.
While many of these suppliers touted custom packaging and capabilities, one supplier pointed out that nearly every package is custom in some way.
Stay Tuned to Luxe Pack Monaco
In addition to her insights regarding the New York event, Luxe Pack’s Grosdidier provided a glimpse into what can be expected at Luxe Pack Monaco, which this year moves up on the calendar to September 21-23. Among several additions will be a new Connect to Luxury area, which will feature digital solutions dedicated to luxury markets.
View all Luxe Pack NY videos
With a record 240 exhibitors this year, Nathalie Grosdidier, managing director, Luxe Pack, told Beauty Packaging that Luxe Pack “has become the event that shows know-how between Europe and the U.S.”
At the close of the show, Grosdidier commented: “We are thrilled to have developed the most successful Luxe Pack New York show yet. For this edition, our focus was to uphold the high caliber essence in all elements that Luxe Pack famously offers. Not only were the exhibitors impressed with the high level and record-breaking quantity of industry attendance, but the visitors were gripped with the level of innovation newness and creativity that was showcased.
“The new events this year, such as Turbo Talks and the Masterclass Sessions really brought true added value. It is quite important to us, that we continue to grow this platform successfully and offer the packaging industry the event that makes an impact to all those involved.”
Beauty Packaging toured the show and spoke to as many exhibitors as possible. Similar to Grosdidier’s impressions, nearly everyone had a favorable view of the event as well as the attendees. Over the two days, we heard: “Quite good, very busy the whole day.” “Quality of leads is great.” “Yesterday we had almost 60 leads.” “One of the better shows we’ve ever done.” “Nice flow.” and “This show is getting better and better.” Many suppliers emphasized the “top notch” quality of the attendees.
Grosdidier had relayed that one of the noteworthy trends this year was personalization of packaging. “It is growing, exploding, due to digital techniques,” she said.
We observed this to be quite true, and throughout the following review, you’ll see examples of digital’s impact on personalized and customized packages—in components from glass fragrance bottles to plastic tubes. Based on our conversations with LPNY exhibitors, you’ll also find examples of other key directions in packaging, including: new mechanisms and new gestures for skin care; mists & sprays; tamper-evident and anti-counterfeiting packaging; texture, texture, texture; shine, shine, shine; and more suppliers taking the turnkey route.
Custom FRont and Center
At World Wide Packaging (see video), Jim Farley, EVP global business development, told Beauty Packaging that they have seen increased interest in custom packaging from many of their customers. He commented on the trend back to metal lipstick tubes and compacts, and cited Arden, who is using these packages developed by WWP, as being one of the most creative beauty brands today. In addition to the luxe look and feel of the metal for these components, rather than anodized plastic, he popped the cap of a lipstick back into place, commenting, “It’s the sound that counts.” WWP is also increasingly focusing on turnkey services for cosmetics.
Mark Sng, director of marketing, Neenah Packaging (see video), also told Beauty Packaging about the rise in custom packaging. To accommodate requests for papers and boards that stand out and make an impact, he showed us Neenah’s many swatch books, with papers emulating luxe textural and tactile looks ranging from embossed reptile skins to smooth leathers; a wide selection of bright whites; and nearly every color and texture under the rainbow.
Stock packaging can also take on a custom look thanks to advanced decorative techniques. At ABA Packaging (see video), Michael S. Warford, director of sales, showed Beauty Packaging the wide array of glass and aluminum bottles—and a multitude of associated components—that the company provides for fragrances, skin care and cosmetics. All are readily available and can be customized to meet individual needs. They’re also ideal for raising the bar on products from masstige to premium.
Bill Armstrong, president/CEO, Whipsmart (see video), says custom solutions are in demand, based on product needs and package development, especially when it comes to smaller, indie brands, which are gaining ground. Startup brands are on the rise and are spending more on development and packaging, according to Armstrong, because, “The consumer is now more open to niche solutions.”
The majority of Bormioli Luigi’s glass bottles are custom, and deco often adds the finishing luxe touch. Olga Bursac, VP sales, said, “Deco is key on top of clear weighty bottles.” Beautiful flacons at Bormioli’s booth included the sculptural, footless bottle for CK2 and the texturally appealing Gucci Bamboo. (See video)
While packaging takes on a custom look and feel, so have many formulations, including fragrance and sprays.
WestRock has launched its Creative Studio for Fragrances, which is a new expanded range of fragrance decoration and customization options. The line represents a sampling of dispensing solutions for fragrance, pairing decorative overtubes, dip tubes, customized collars and actuators with new spray caps. WestRock’s Sinfonia Infinite is a fragrance dispensing system that delivers a higher output with a 200% more elongated spray, for a voluminous and enveloping experience with each use. It allows for greater adherence on skin with a drier, cloudlike spray that offers an experience of luxury and well-being, according to the supplier.
Spray It On
WestRock was not the only exhibitor at LPNY to feature spray as a luxurious consumer experience.
The Asian habit of periodically misting skin with cool water or light moisturizers to combat stress and pollution is spreading quickly in the West, and the experience lies in the spray.
At LPNY, Yonwoo/PKG (see video) introduced Tube Spray , which it calls “a new innovation in airless spray dispensing.” The dry, fine misty spray is available in convenient and cost-effective packaging, available in 25-, 30-, 35-, 40mm; and 3- and 5-ply sleeves.
Marketing director Curt Altmann told Beauty Packaging that the package has been industrialized in an airless tube spray with Benton Cosmetics in Korea. The fine mist allows Benton’s Honest TT product to be used over makeup, and the airless tube keeps the formula from oxidizing, maintaining the potency of the formulation’s compounds without chemical preservatives.”
Aptar Beauty + Home also focused on spray application with its recently launched Petite & Precious, a sensory innovation, which draws on the strengths of La Petite’s design enhanced by “long time spray” continuous diffusion technology. The spray is actuated with a very light press of the finger, gradually and continuously releasing the fragrance held within. It lasts three times longer with the same dose, and diffuses a delicate mist that envelops the user’s skin.
Tubular Solutions
Thanks to the capabilities gained through digital printing, tubes have also become a solution for customized packaging.
CTL Tubes was highlighting its digital offset technology, ideal for this purpose. Starting with just one initial design, a multitude of tubes can be printed, with up to 2 million different decorations. The process also works well for customizing a limited edition range. Along with closures, caps and airless pumps, CTL also offers decorating capabilities that include flexographic printing, 4-color processes and hot and cold stamping.
At Plastube, sales and marketing director Steve Macphail was demonstrating the company’s airless pump tubes, which he said feature 97% evacuation for an “excellent consumer experience.” He explained that an airless pump on a tube lends itself to an economical piece, thanks to the tube structure and more decorative choices.
Viva Packaging’s dual-chamber tubes have now gone commercial with Versa Spa. The two-in-one tubes are ideal for product combos such as body wash and exfoliator, and shampoo and conditioner.
Express Tubes highlighted its “internal logistics,” which includes a focus on providing excellent customer service and dependability while working with brand marketers and product development teams.
Two new tubes were in the spotlight at Essel Propack. The supplier’s new large laminate tube is designed for products that would typically require a large bottle. It has a 60mm diameter, and holds from 12 to 16 ounces. The tube can be decorated end-to-end, full-circumference, and can be made with a variety of barrier options. The supplier’s Code 2 Green Maple Leaf tube is an eco-friendly design made from HDPE material, so it is fully recyclable.
Eco-Friendly Options
At APC Packaging’s booth, a variety of glass and plastic bottles and jars in different sizes were covered in overshells made from bamboo and wood, giving them an eco-friendly look that felt prestige. This decoration can also be used as an accent on a collar or cap, and the supplier provides its customers with the entire package, turnkey.
Olcott Plastics displayed a wide range of 100% Made in the USA PET jars. The supplier recently expanded its offerings in low-profile jars with the addition of PET jars in 8oz 89mm sizes. According to Joe Brodner, president, low-profile jars are an excellent choice for packaging products with a puck-like appearance that allow the user access via a wide-mouth jar to creams or pastes, and easy multi-finger application. Complimentary closures are available for all sizes in smooth, ribbed and dome designs as well as full decorating services.
Deco Makes The Difference
Decorative techniques may provide the greatest possibilities when it comes to making packaging look customized and/or luxurious.
Richard Engel, president & COO of Decotech, told us, “In the past 18-24 months we have had several clients requesting sophisticated decoration processes for plastic bottles and jars that are normally used on glass.” While Decotech is primarily known for their glass decorating expertise, Engel explained, “All our equipment can run both glass and plastic, so we are able to deliver on requirements for complex plastic decoration.” He added: “Our clients are willing to put this kind of effort and money into plastic decoration because they are getting it back in the marketplace.”
At Kurz, which specializes in foil decoration, April Lytle explained a number of techniques for eye-catching results, including nano embossing, which does not need a back support. Lytle said this process will be available on plastic by the end of the year.
HCP Packaging highlighted a wide array of decorative techniques including its eye-catching Fireworks effect.
Decorative options were plentiful at Kaufman Container, which also offered new packages for dry shampoos and powders, as well as airless systems. The supplier’s package for Versa Spa Beyond Tan’s packaging recently won the Tube Council’s Gold prize for Best Innovative Component/Process.
Metals and Metallics
Custom development has also made its mark in metals.
Steven S. Rusch, VP marketing & business development, Anomatic (see video), highlighted the custom trend, saying, “Premiumization is elevating the packaging.” The anodized aluminum component supplier has introduced new iridescent finishes, as well as new technologies including hot foil stamping that can be applied to plastics. Anodized aluminum lipsticks for Dior were a knockout.
Liquid metallization on plastic bottles using a pouch system, for skin care and fragrance, were a highlight at PRP.
A Look At Glass
Advances in decorating have taken glass to new levels—and in many cases, made transparency a thing of the past. Here, too, customization and personalization can make subtle differences across a line of bottles so they are not exactly the same.
A variety of decorating options, along with what they call new technologies “to push the limits of decoration,” were showcased at SGD. For instance, the supplier’s Metal’in technique is a way to decorate the inside of a glass bottle using precious metals.
Stolzle Glass showcased beautiful deco techniques that they say “can change the way you look at debossing and embossing.” The reason: Inkjet printing mimics the engraving effects and makes it look like a pattern on the glass. There are lots of opportunities for gradation and iridescent effects as well. When it comes to customization, a special carbon effect looks different on each bottle. The same goes for the supplier’s spraying technique, which provides a crackling look, making every sample slightly unique.
Baralan USA featured its Opal Bottles and Jars. Bottle sizes range from 10- to 150ml. Jars are available in 30- to 50ml.
Customers can choose from a range of droppers, pumps and screw-on caps, designed to fit every option. According to Baralan, these packaging components provide brand marketers with ideal solutions for introducing a skin care line.
Heinz-Glas featured many innovative glass bottle shapes for luxe fragrances, as well as numerous eye-catching decorating techniques, which are representative of its technical expertise. On display were a few of the supplier’s custom projects, including Paco Rabanne Olympea for Puig, which is a glamorous design consisting of a clear, round glass bottle encased in a metal laurel wreath, for a look inspired by the Invictus Cup. The supplier also highlighted its new Standard Bottle Program, which includes new bottle shapes and rollerballs that are ready to ship.
Custom crystal bottles were a highlight at Pavisa. The glassmaker had produced the special, heavyweight line for LA-based mega florist Eric Buterbaugh, who, with perfume industry veteran Fabrice Croise, created EB Florals. The fragrances are based solely on pure flower essences, and are applied to the skin using the heavy glass stopper. At press time, Barcelona-based Puig had just announced they had taken a stake in EB in order to boost their presence in the U.S. market.
Coverpla, known for its quality components, says it is a one-stop shop for its customers’ primary packaging needs, including decoration. The supplier’s sales team was showing its new line of stock fragrance bottles and caps, including the stately Felix 50ml bottle.
Coverpla also showcased Coven Egidio, which featured its AP93L manual crimping machine at the show. It accommodates a range of different printing heads, and can also be fitted with a collar press.
Hightened Security
A number of suppliers were focused on ensuring security and guarding against counterfeiting, as well as protecting products from tampering. Many security features also add a decorative touch to the package.
Kurz discussed the ways in which a brand might combine decoration with communication, by using its latest innovative technologies and printing techniques. Some of the supplier’s newest technologies include Digital Heat Transfer, which was shown for the first time at Luxe Pack NewYork. Kurz’s decorative security features include Spatial FX and Deep Lens.
Thinfilm showcased its smart packaging solutions including printed electronic tags, which resemble thin, flexible labels. Each tag contains a permanently etched, unique ID that is linked to a specific product. The tag can be attached to a label and then applied to a bottle or box. When used with the supplier’s NFC OpenSense smart sensor technology, it enables luxury brands to stay engaged with consumers and strengthen brand loyalty. The tags make a product traceable, to combat counterfeiting.
When it came to protecting the formula, an assortment of protectant lids for skin care and cosmetic jars was on display at Madeline Blondman. While the company uses mostly PETG because it’s recyclable, they also offer a styrene-based recyclable material. Colored discs are also becoming more popular. Custom logo tooling is available.
Applicators/Dispensers/Airless
Applicators, dispensers and airless continue to add to the consumer’s experience, providing extra value and customized features.
At HCT Group multi-tasking designs were popular, with new options including a 2-in-1 brush set, double-ended airless bottle and airless compact. Their latest cutting-edge technology was exhibited via their new globally patented Gel Tip applicators. These applicators have an ultra-soft “skin” that applies a smooth, even layer of product every time. The Gel Tip offers several benefits over other materials commonly used in applicators including an application process that seems so natural, it feels as if you are applying the product with your own finger. The Gel Tip material is very durable, and stays smooth and matte through every application. Available in a wide range of sizes, these applicators are compatible with most formulas and are especially ideal for lip and eye products. HCT also specializes in complete turnkey services.
Taking droppers to the next level, Virospack said it had invested in new techniques, decoration and finishes, offering new customization for brands. Metallized bulbs have been one of the most important innovations, a premium finish developed and introduced by Virospack to celebrate its 60th anniversary. Metallized bulbs come in striking colors such as silver, gold, quartz, fuchsia, blue and green jewel hues. Bulbs are injected with microreliefs in different designs, natural or lacquered, for a great textured, tactile and luxurious look and feel. Virospack also presented molded glass bottles with different base finishes, including silver, iridescent, and soft touch, as well as high-definition decoration by screen printing, hot stamping or even with inks containing glitter. “It’s all about the texture and the feel,” said Joanna Milne, sales manager.
Alexander Kwapis, creative director, Fusion Packaging, demonstrated the supplier’s new dual-purpose Power Couples collection: Duet and The Hook Up. Duet, he said, is the first ever linear, dual-ended airless-to-rollerball concept for skin care and cosmetics, offering portability and protection in one stylish package. The Hook Up, available in 19- and 25mm airless bottles or 19mm tube-to-airless combinations, offers mix-and-match formula flexibility in one linear, on-the-go package.
Cosmogen followed up on last year’s popular and innovative Attract 1 applicator, this year, introducing Attract 1 Expert, an airtight tube with a ball-shaped dispensing tip. This rendition features the same concept, an applicator with a removable stainless steel magnetic ball, but now it’s exposed 3X more for a 360-degree rotation. When the ball is removed, it can be heated, cooled, and cleaned. Marianna Cilauro, business development director-East Coast said there was a lot of interest in the full skin-care ritual, which offers a new gesture.
Lips were in the limelight at The Penthouse Group, which featured numerous options in lip applicators and packaging solutions for all types of lip products, including what Steve Ostrower, president, described as “the finest flocked tip lipgloss applicators in the world” from Germany. Other options included an exclusive line of silicone lip applicators from Korea. Rounding out the global choices were lipstick cases from Japan and Thailand, which have patented mechanisms to deliver smooth, accurate movements.
3C presented a number of applicator options for brows, eyes, lips and skin, including a full range of dual brow pens. Three different brow applicator designs are available for one end. Add a mascara brush, eyeliner or lipgloss applicator on the other. The supplier also offered packaging for skin care products, including mini dropper bottles in 3- and 5ml sizes, ideal for serums.
Lumson introduced a new contour applicator for lipgloss, as well as a new elegant cap in its accessories range. The components are ergonomically designed to guarantee ease of use and deliver a perfect application of products to the face. The size of Lumson’s new Contour Applicator’s size is impressive. It is ideal for facial products, such as foundations, concealers and primers.
Nate Packaging showed off its new cosmetic pen package, saying it was a big hit among visitors. The pen was first designed for eyeliner, and has now been engineered for brow and lip products. The pen’s applicator tip was inspired by the shape of a calligraphy pen. The innovative tip allows a user to apply makeup precisely, and with ease.
MYC Packaging introduced visitors to its Apply & Go compact, which offers users a one-handed application. Just push the top, and twist to lift off the cap. The cap has a sponge attached to the back and a handle on the top. It’s an ideal solution for compact foundation, as well as highlighting or finishing powder.
Cartons, Paper & Board
HLP Klearfold highlighted its Duofold plastic and paperboard components, which can be combined with Soft Crease scoring to precisely align a carton for very efficient filling on high-speed lines. According to Pat McGee, vice president of marketing, Duofold combines the best attributes of clear, box-grade plastic and paperboard to produce packaging that has a truly distinctive visual look, and makes an impact on shelf.
Creative solutions for plastic folding cartons and packaging were top of mind at EnVision Packaging, which specializes in packaging designs and unique printing techniques for plastic. EnVision showcased three new applications designed to enhance a package: Chrome Technology, a technique applied to a printed substrate to create eye-catching dimension on outer packaging; Shimmer Print, which is a special coating that will make a design’s offset inks on a package shimmer in the light; and Soft Touch, for a tactile sensation.
Edelmann’s team spoke to visitors about its global manufacturing capabilities, which include 14 sites, plus two new locations in the U.S. to complement the company’s global footprint. The supplier specializes in creating custom folding cartons in innovative shapes. Several of those on display had contoured edges or concave surfaces. Eye-catching decorating techniques include optical and haptic effects, holographs and metallic looks.
At Allstate Packaging Group, Howard Greenberg, sales manager, spoke to visitors about the company’s expertise in delivering quality packaging in large volumes. In addition to rigid boxes, Allstate designs and manufactures folding cartons in innovative shapes, as well as special die-cut and vacuum-formed inserts.
Atlantic Packaging Group featured all types of folding cartons in innovative shapes, ideal for a prestige fragrance or gift set. The cartons featured die-cut windows and vivid decorative effects, using hot-stamping and silk-screening.
Cypress Packaging had many of its luxe cartons on display. One of its new decorating techniques is called “Tinper,” which was developed by combining various decorating means as a way to make a folding carton look luxurious. The decoration is achieved by using three different special treatments and five production procedures. It results in a heavy, metallic look and feel, in a lighter weight material according to the supplier.
Accessories/Novelties
At Diamond Wipes International, marketing director Moto Okawa told Beauty Packaging that the market for facial sheet masks continues at an explosive rate. He said the masks make up about 30% of new inquiries. Wildly popular since the K-Beauty trend, Diamond Wipes offers premium sheet masks that are made in California.
In an effort to merge categories and draw new excitement to beauty brands, TwelveNYC specializes in combining lifestyle integration into packaging. One of the design trends featured at the Brooklyn-based product development company’s booth was holograms, which covered compacts, cosmetic bags, hard shell cases, brush handles, and more. The supplier often creates accessories, gift-with-purchases and promotional items for luxury beauty brands. Camille Martinez, director, creative development, told Beauty Packaging they have one eye on trends and another on business. In addition, she said, “Many of our beauty customers come to us for packaging that will have a second life, and can be reused by the consumer.”
Sampling
Never perhaps has consumers’ penchant for small sizes and “try-before-you-buy samples been greater, and specialists in this category continue to fill small packages with huge value.
The “heart of Identipak,” is flexible packaging, and at this year’s Luxe Pack New York, the first-time LPNY exhibitor presented a multitude of sampling solutions. Identipak also introduced its filling capabilities for “minis,” which include tubes and vials, some with mini applicators.
Sari Sternshein, director of marketing for Qosmedix showed Beauty Packaging two new 5ml travel-friendly fragrance bottles featuring a refillable base that allows you to transfer liquids without using a traditional funnel or pipette. Available in two styles, the refillable spray bottle and refillable roller ball bottle allow consumers to easily create their own travel size version of their favorite scent. These fragrance bottles can also be used in a retail setting to create travel size promotional giveaways during special events.
Klocke took a hands-on approach to sampling, encouraging booth visitors to experiment and try six different types of blisters from breakable to membrane to peelable. One sophisticated blister featured components that enable the consumer to mix two products together at time of use.
While many of these suppliers touted custom packaging and capabilities, one supplier pointed out that nearly every package is custom in some way.
Stay Tuned to Luxe Pack Monaco
In addition to her insights regarding the New York event, Luxe Pack’s Grosdidier provided a glimpse into what can be expected at Luxe Pack Monaco, which this year moves up on the calendar to September 21-23. Among several additions will be a new Connect to Luxury area, which will feature digital solutions dedicated to luxury markets.
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