09.09.16
Technavio has announced the leading vendors in their recent mass beauty care market in the US 2016-2020 report. This research report also lists other prominent vendors that are expected to impact the market during the forecast period.
According to the report, the mass beauty care market in the U.S. is marked by the presence of both national and international vendors. The key vendors in the space in the U.S. are L’Oréal, Procter & Gamble, Unilever, Johnson & Johnson, Coty, and Estée Lauder. Apart from L’Oréal and Unilever, all of them are U.S.-based multinational beauty players. L’Oréal is based in France and Unilever is based in the Netherlands. All these retailers also have an online presence in the market.
Arushi Thakur, an industry expert at Technavio for cosmetics and toiletry research, says, “The three major players, namely, P&G, L’Oréal, and Unilever, dominate the mass beauty care market in the U.S. in terms of the wide range of product lines and top-ranked beauty brands.” However, says Thakur, “these three players are gradually losing market share to the rising niche brands and small players of the mass beauty category, particularly as the demand for organic and herbal beauty products grows.”
According to the report, the mass beauty care market in the U.S. is marked by the presence of both national and international vendors. The key vendors in the space in the U.S. are L’Oréal, Procter & Gamble, Unilever, Johnson & Johnson, Coty, and Estée Lauder. Apart from L’Oréal and Unilever, all of them are U.S.-based multinational beauty players. L’Oréal is based in France and Unilever is based in the Netherlands. All these retailers also have an online presence in the market.
Arushi Thakur, an industry expert at Technavio for cosmetics and toiletry research, says, “The three major players, namely, P&G, L’Oréal, and Unilever, dominate the mass beauty care market in the U.S. in terms of the wide range of product lines and top-ranked beauty brands.” However, says Thakur, “these three players are gradually losing market share to the rising niche brands and small players of the mass beauty category, particularly as the demand for organic and herbal beauty products grows.”
