05.01.17
Angelina Jolie has signed on as the muse for the new Mon Guerlain fragrance for women, and has donated her entire salary from the Guerlain campaign to charity. The partnership reportedly has its roots in Jolie’s childhood memory of her mother’s love of a Guerlain powder.
“The fragrance is inspired by a woman with different facets,” said Laurent Boillot, chairman and chief executive officer of the brand. The streamlined flacon with a quadrilobe stopper dates from 1908 references in brand archives. “It’s so modern because of the pure lines, the pure design,” said Boillot of the bottle, which has the name “Guerlain” appearing directly on it; there is no label.
The fragrance is expected to be a global blockbuster with sales in the first year reaching as high as $70 million.
“The fragrance is inspired by a woman with different facets,” said Laurent Boillot, chairman and chief executive officer of the brand. The streamlined flacon with a quadrilobe stopper dates from 1908 references in brand archives. “It’s so modern because of the pure lines, the pure design,” said Boillot of the bottle, which has the name “Guerlain” appearing directly on it; there is no label.
The fragrance is expected to be a global blockbuster with sales in the first year reaching as high as $70 million.
