05.01.17
In a display that incorporates beauty with art, luxury skin care brand La Prairie has announced “a first-of-its-kind” partnership, joining with Art Basel, the world’s leading art platform. The renowned art fair will take place June 15-18, in Basel, Switzerland.
La Prairie will have a presence in Art Basel’s Collectors Lounge throughout the duration of the fair, where VIPs will have the opportunity to experience La Prairie and enjoy customized La Prairie treatments.
“We are very excited about the partnership between La Prairie and Art Basel, which we feel perfectly represents our quest for timeless beauty and our passion for audacity,” said Patrick Rasquinet, president and CEO of La Prairie Group. “Indeed, from the painstaking research behind our scientific breakthroughs to the opulent formulations that envelop the senses, from the jewel-like packaging to the high-touch service, art is not just what La Prairie is, it is what we do,” he added.
La Prairie will have a presence in Art Basel’s Collectors Lounge throughout the duration of the fair, where VIPs will have the opportunity to experience La Prairie and enjoy customized La Prairie treatments.
“We are very excited about the partnership between La Prairie and Art Basel, which we feel perfectly represents our quest for timeless beauty and our passion for audacity,” said Patrick Rasquinet, president and CEO of La Prairie Group. “Indeed, from the painstaking research behind our scientific breakthroughs to the opulent formulations that envelop the senses, from the jewel-like packaging to the high-touch service, art is not just what La Prairie is, it is what we do,” he added.
