Anisa International is celebrating 25 years of brush-making and cosmetic tool design. CEO Anisa Telwar-Kaicker founded Anisa International as a marketing and distribution partner for cosmetic brushes at a time when interest in makeup artistry tools was first flourishing. With rapid growth and key partnerships with some of the biggest names in the beauty world, Kaicker launched a state-of-the-art manufacturing facility in Tianjin, China.

“It is the friendships and partnerships I have garnered over the years that have given my company the support and encouragement to keep going,” said Kaicker. “It was a very humble startup 25 years ago as I was not formally trained to build a business; but with the assistance and shared opportunities of my peers within the industry—I learned a way to grow this global organization that I truly take pride in.”

Over the past year, Anisa International has been in the process of ending all use of animal hair while providing synthetic fiber replacements, and launching three patent-pending fibers—and is also developing a range of brush care products.