06.05.17
As brands look to expand their sales via online and brick and mortar outlets, Walgreens has announced the addition of NYX Professional Makeup products to its cosmetics selection. The retailer says this is its latest enhancement as part of Walgreens’ beauty differentiation program, a multi-year, multi-phase initiative to provide an elevated beauty experience to Walgreens customers.
NYX Professional Makeup products will be available in nearly 2,000 Walgreens stores across the U.S. and Puerto Rico by this fall, and are currently available on Walgreens.com.
In addition to carrying a selection of NYX Professional Makeup products, select Walgreens stores will also offer testers for NYX Professional Makeup, L’Oréal and Maybelline branded products by the end of the year.
NYX Professional Makeup products will be available in nearly 2,000 Walgreens stores across the U.S. and Puerto Rico by this fall, and are currently available on Walgreens.com.
In addition to carrying a selection of NYX Professional Makeup products, select Walgreens stores will also offer testers for NYX Professional Makeup, L’Oréal and Maybelline branded products by the end of the year.
