Jamie Matusow, Editor-in-Chief07.26.17
The 7th edition of MakeUp in NewYork will take place September 19th and 20th at the heart of Manhattan in a new venue called Center415, on 5th Avenue between 37th and 38th Streets. Organizers say visitors from around the world are expected to attend.
One hundred exhibitors in the makeup and skin care sectors will participate, with 22 new companies to be discovered this year. CEW and CIBS are collaborating on this event.
Sandra Maguarian, co-manager of the MakeUp In events, says, “The IT products animation, revealing the most innovative makeup products, is set to be the super trendy event within the event.”
12 conferences and more than 35 speakers
Once again, MakeUp in NewYork will show its strength in the educational realm, with a range of industry speakers participating in a dozen conferences and roundtables.
Here’s a preview of some of the offerings over the two days:
Tuesday September 19
Day 1: The U.S. Beauty Industry – Trends & Strength of a Growing Market That Shines Internationally
10:15am - 10:20am: Morning Sessions Welcome Speech
Speaker: Lisa Klein, Senior VP of CEW
10:20am - 11:00am: State of the U.S. Beauty Industry
Keynote speaker: Amanda R. Gonzales, specialist, Makeup Industry Analyst, Beauty, The NPD Group
11:15am – 12:45pm: How New Technologies & Sciences Are Driving the Beauty Industry Conferences moderated by Leila Rochet Podvin, Cosmetics Inspiration & Creation, with Guive Balooch, Global VP of L’Oréal’s Technology Incubator; Norah Lewin, Global Brand Lead - Beauty, Google; Charlotte van der Smeede, Brand Lead, Google
1:05pm - 1:10am: Afternoon Sessions Welcome Speech
Speaker: Benny Calderone, Vice President, CIBS
1:10pm-3:00pm: The New Innovative Paths – The Rise of the Creative Brands: How are Indie Brands redistributing the cards of creativity? How are Legacy Brands accelerating their innovation?
Speakers: Leila Rochet Podvin; Karen Young
2:15 pm-3:00pm: Legacy Brands – New Paths of Innovation
Roundtable moderated by Leila Rochet Podvin, with panelists Laura de Metz, GM America at MakeUp Forever (LVMH); Trisha Ayyagari, Sr. VP Global Marketing at Maybelline; and Nicole Masson, VP, Global Product Development, M•A•C Cosmetics
3:30pm – 5:00pm: Products Made in The USA – How American suppliers are shining and innovating to be at the forefront of international competitiveness.
Wednesday September 20
Day 2: International Trends and Next Challenges for the U.S. Beauty Industry
10:15am - 10:45am: Danny Sanz, Founder and Makeup Artist at Make Up Forever
11:00am - 11:45am: State of the Global Beauty Industry
Keynote speaker: Sarah Jindal, Senior Innovation and Insight Analyst, Beauty and Personal Care at Mintel
2:00pm - 2:45pm: The Rise of China Beauty Brands and Their Ambitions Abroad Including in the U.S.
4:00pm – 5:00pm: The K-Beauty Trend: The growing influence of Korean brands in the U.S.
More info: www.makeup-in-newyork.com
One hundred exhibitors in the makeup and skin care sectors will participate, with 22 new companies to be discovered this year. CEW and CIBS are collaborating on this event.
Sandra Maguarian, co-manager of the MakeUp In events, says, “The IT products animation, revealing the most innovative makeup products, is set to be the super trendy event within the event.”
12 conferences and more than 35 speakers
Once again, MakeUp in NewYork will show its strength in the educational realm, with a range of industry speakers participating in a dozen conferences and roundtables.
Here’s a preview of some of the offerings over the two days:
Tuesday September 19
Day 1: The U.S. Beauty Industry – Trends & Strength of a Growing Market That Shines Internationally
10:15am - 10:20am: Morning Sessions Welcome Speech
Speaker: Lisa Klein, Senior VP of CEW
10:20am - 11:00am: State of the U.S. Beauty Industry
Keynote speaker: Amanda R. Gonzales, specialist, Makeup Industry Analyst, Beauty, The NPD Group
11:15am – 12:45pm: How New Technologies & Sciences Are Driving the Beauty Industry Conferences moderated by Leila Rochet Podvin, Cosmetics Inspiration & Creation, with Guive Balooch, Global VP of L’Oréal’s Technology Incubator; Norah Lewin, Global Brand Lead - Beauty, Google; Charlotte van der Smeede, Brand Lead, Google
1:05pm - 1:10am: Afternoon Sessions Welcome Speech
Speaker: Benny Calderone, Vice President, CIBS
1:10pm-3:00pm: The New Innovative Paths – The Rise of the Creative Brands: How are Indie Brands redistributing the cards of creativity? How are Legacy Brands accelerating their innovation?
Speakers: Leila Rochet Podvin; Karen Young
2:15 pm-3:00pm: Legacy Brands – New Paths of Innovation
Roundtable moderated by Leila Rochet Podvin, with panelists Laura de Metz, GM America at MakeUp Forever (LVMH); Trisha Ayyagari, Sr. VP Global Marketing at Maybelline; and Nicole Masson, VP, Global Product Development, M•A•C Cosmetics
3:30pm – 5:00pm: Products Made in The USA – How American suppliers are shining and innovating to be at the forefront of international competitiveness.
Wednesday September 20
Day 2: International Trends and Next Challenges for the U.S. Beauty Industry
10:15am - 10:45am: Danny Sanz, Founder and Makeup Artist at Make Up Forever
11:00am - 11:45am: State of the Global Beauty Industry
Keynote speaker: Sarah Jindal, Senior Innovation and Insight Analyst, Beauty and Personal Care at Mintel
2:00pm - 2:45pm: The Rise of China Beauty Brands and Their Ambitions Abroad Including in the U.S.
4:00pm – 5:00pm: The K-Beauty Trend: The growing influence of Korean brands in the U.S.
More info: www.makeup-in-newyork.com
