Susan L. Jurevics has been appointed president of Bare Escentuals Beauty, Inc., reporting to Marc Rey, president and CEO of Shiseido Americas. She will be responsible for the development and implementation of the strategic vision and growth plan for bareMinerals, one of the largest brands in Shiseido Group’s global portfolio. She will lead all aspects of the bareMinerals brand in close coordination with the bareMinerals team as well as other regions across the globe.

Jurevics holds more than 25 years of general management, marketing and brand-building experience at leading entertainment, media and technology companies. Prior to joining bareMinerals, she served as CEO and board director of J.K. Rowling’s Pottermore, the digital publishing, entertainment, e-commerce and news company for Harry Potter and J.K. Rowling’s Wizarding World, from 2013 to 2017. Before this, Jurevics held several leadership positions across Sony Corporation, Mattel and Nickelodeon.