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JuE Wong has been appointed chief executive officer, at Moroccanoil. Wong brings a track record of propelling emerging brands to the mainstream while globalizing established brands including Cargill Inc., PepsiCo, Dial Corp., Murad Inc., NV Perricone MD Ltd., ZO Skin Health by Dr. Obagi, Astral Health and Beauty and StriVectin. Most recently, she served as president at Elizabeth Arden.
Wong will draw upon her experience to drive increased sales to the professional salon channel, the heart of the Moroccanoil business, as well as lead continued expansion in high-growth channels, such as Travel Retail and e-commerce. She will also spearhead research and innovation and drive the company’s digital transformation. In addition, Wong will lead the company’s Corporate Social Responsibility & Sustainability initiative to reduce the brand’s overall carbon footprint, including sustainable packaging, and distributing any excess personal care products to people in need around the world.
Wong will draw upon her experience to drive increased sales to the professional salon channel, the heart of the Moroccanoil business, as well as lead continued expansion in high-growth channels, such as Travel Retail and e-commerce. She will also spearhead research and innovation and drive the company’s digital transformation. In addition, Wong will lead the company’s Corporate Social Responsibility & Sustainability initiative to reduce the brand’s overall carbon footprint, including sustainable packaging, and distributing any excess personal care products to people in need around the world.
