04.30.18
Andrea Blieden has been named U.S. general manager for The Body Shop, now owned by Natura & Co. Blieden joined The Body Shop in 2016 as VP, marketing, and has since played a critical role in the success of the business. In her new role, she will oversee the strategy and performance of The Body Shop’s U.S. market business across retail, wholesale, commercial, marketing and e-commerce. Blieden is also charged with re-establishing The Body Shop as a prominent retailer in the U.S. market and acquiring new millennial customers and loyal activists to the brand. She oversaw double-digit growth for the brand within the skincare category in 2017.
Prior to joining The Body Shop, Blieden began her career in the fashion industry. A graduate from UC Berkeley
Prior to joining The Body Shop, Blieden began her career in the fashion industry. A graduate from UC Berkeley
