09.01.18
Bliss says animal lovers can now rejoice. The leading spa and beauty brand has announced its partnership with PETA and acceptance into the organization’s Beauty Without Bunnies program.
Earlier this year, Bliss underwent a total brand relaunch—with new products and 100% cruelty-free, paraben-free skin and body care formulas—which are now officially certified as cruelty-free by PETA standards.
The Beauty Without Bunnies program makes it easy for shoppers to identify brands backed by PETA standards, as these brands have committed to not test on animals nor sell in markets where animal testing is required by local law and regulations.
As part of the rebrand, Bliss is also offering a collection of vegan skin and body care products as well as a new 100% cruelty-free spa menu debuting in spring 2019.
Earlier this year, Bliss underwent a total brand relaunch—with new products and 100% cruelty-free, paraben-free skin and body care formulas—which are now officially certified as cruelty-free by PETA standards.
The Beauty Without Bunnies program makes it easy for shoppers to identify brands backed by PETA standards, as these brands have committed to not test on animals nor sell in markets where animal testing is required by local law and regulations.
As part of the rebrand, Bliss is also offering a collection of vegan skin and body care products as well as a new 100% cruelty-free spa menu debuting in spring 2019.
