Andrew Ross has been promoted to executive vice president, Strategy and New Business Development at The Estée Lauder Companies. Ross will continue jointly reporting to Fabrizio Freda, president and chief executive officer and Tracey T. Travis, executive vice president and chief financial officer and will remain a member of the company’s executive leadership team.

Since joining the company in September 2016 as senior vice president, Strategy and New Business Development, Ross has played an integral role, in close partnership with the CEO and CFO, in developing both the company’s 10-Year Strategic Compass and its corporate strategy. Ross was critical in developing and leading many of the strategic choices that helped the company achieve its strong track record of performance.

Under Ross’s leadership of New Business Development, the company acquired two of its fast-growing brands: BECCA, and the company’s largest acquisition to date, Too Faced.

Lisa Sequino has been appointed to senior vice president, global general manager, BECCA, reporting to Fabrice Weber, president, Prestige and Artisanal Fragrances and New Brands Empowerment Group. She will join the company’s Extended Executive Leadership team.

Sequino will be responsible for continuing to build and amplify BECCA’s global brand equity, developing and executing the brand strategy, and advancing the global business.

In her most recent position as senior vice president, general manager, Estée Lauder and AERIN Beauty–North America, Sequino oversaw the development and execution of the North America go-to-market strategy for the company’s namesake brand, and has been responsible for AERIN Beauty as it continues to grow its luxury fragrance and beauty business in North America.