Prestige hair color brand Madison Reed has announced a growth capital raise of $51 million spearheaded by existing investors. Norwest Venture Partners and True Partners led the round, with participation from Comcast Ventures. New investor Meaningful Partners also joined the Series D funding.

To join her at the helm, Madison Reed CEO and founder Amy Errett has chosen two veteran executives with expertise at rapid expansion and strategic growth initiatives:

Brian Bouma is Madison Reed’s first-ever chief operating officer. Over the course of his career, Bouma has operated companies that sold for a combined $1.9 billion.

Carrie Kalinowski is Madison Reed’s new chief financial officer. Previously Kalinowski was CFO of NatureBox, where she played a critical role in scaling operations and achieving more than 100% annual revenue growth.