07.26.19
According to P&G, in October 2019 to year-end, in a move “that could dramatically reduce the amount of plastic used in the beauty category,” Olay will offer its best-selling Olay Regenerist Whip moisturizer with a refill pod that fits right in the jar. If adopted, and the brand moves a significant portion of Olay Regenerist moisturizer jars to refillable pods (e.g., 5MM jars’ worth), that would save over 1,000,000 lbs. of plastic.
Consumers will be able to purchase the refillable Olay Regenerist Whip package that contains one full jar of Olay Regenerist Whip and one refill pod. The package will be sold and shipped in a container made of 100% recycled paper and will not contain an outer carton in order to reduce the use of paperboard. The pods themselves are also recyclable.
According to Olay, this breakthrough refillable product concept is just one step in the brand’s commitment to making more of its packages recyclable or reusable and is part of P&G’s larger sustainability initiatives. P&G was the first CPG company to respond to TerraCycle’s innovative Loop concept, where its leading brands will redesign packaging and supply chain processes.
More info: www.BeautyPackaging.com
Consumers will be able to purchase the refillable Olay Regenerist Whip package that contains one full jar of Olay Regenerist Whip and one refill pod. The package will be sold and shipped in a container made of 100% recycled paper and will not contain an outer carton in order to reduce the use of paperboard. The pods themselves are also recyclable.
According to Olay, this breakthrough refillable product concept is just one step in the brand’s commitment to making more of its packages recyclable or reusable and is part of P&G’s larger sustainability initiatives. P&G was the first CPG company to respond to TerraCycle’s innovative Loop concept, where its leading brands will redesign packaging and supply chain processes.
More info: www.BeautyPackaging.com
