02.05.20
Tori Belle Cosmetics has unveiled what they say is the “world’s first magnetic mascara false lash system: Magnetude Illusion Magnetic Eyelashes and Magnetude Magnetic Mascara. Just apply two coats of the magnetic mascara to natural lashes, let them dry, and the magnetic false lashes will “jump into place” onto natural lashes. There are full and light styles of eyelashes to choose from.
Tori Belle Cosmetics founder and CEO Laura Hunter, told Beauty Packaging about the packaging innovation: “The magnetic strips under the tray are an industry first and do more than just hold the lashes more securely than previous methods. They also shape the lashes so they are easier to apply. The bottle is unusual with a mascara wand at one end and a mascara brush at the other end that can also be used as an eyeliner brush. I suspect that our product is the first that is both mascara and eyeliner in one product.”
More info: shop.toribellecosmetics.com
Tori Belle Cosmetics founder and CEO Laura Hunter, told Beauty Packaging about the packaging innovation: “The magnetic strips under the tray are an industry first and do more than just hold the lashes more securely than previous methods. They also shape the lashes so they are easier to apply. The bottle is unusual with a mascara wand at one end and a mascara brush at the other end that can also be used as an eyeliner brush. I suspect that our product is the first that is both mascara and eyeliner in one product.”
More info: shop.toribellecosmetics.com
