11.02.20
WWP Beauty has launched its first “virtual collection,” called Intentional Beauty. The collection was designed and developed to help consumers navigate stress, anxiety, and a rapidly changing beauty landscape. The product packaging features motivational and positive quotes intended to uplift, while the formulations are focused on protecting and bringing balance. The collection features color, skin, body and personal care products. each packed with “skin-loving” ingredients and benefits.
Showcased as a hero item is the Rehydrate Moisturizer in WWP Beauty’s award-winning Eco-Pac tube. The packaging was recently awarded top honors in the Sustainable Development category during the 2020 MakeUp in New York Innovation Awards. The Eco-Pac tube is made from 100% bio-PE and features a lightweight design that utilizes up to 19% less plastic, and produces 93% fewer emissions per piece.
Also featured is one of WWP Beauty’s newest packaging innovations—the Glow Effect liquid highlighter, which is showcased in the Side Effect Dropper—a package designed to deliver a precise dosage of formula with the simple push of a button on the side of the cap.
The collection also includes sexual wellness and intimate care products, a gem-infused baked bronzer, fruity lip scrub, and hand sanitizer.
Showcased as a hero item is the Rehydrate Moisturizer in WWP Beauty’s award-winning Eco-Pac tube. The packaging was recently awarded top honors in the Sustainable Development category during the 2020 MakeUp in New York Innovation Awards. The Eco-Pac tube is made from 100% bio-PE and features a lightweight design that utilizes up to 19% less plastic, and produces 93% fewer emissions per piece.
Also featured is one of WWP Beauty’s newest packaging innovations—the Glow Effect liquid highlighter, which is showcased in the Side Effect Dropper—a package designed to deliver a precise dosage of formula with the simple push of a button on the side of the cap.
The collection also includes sexual wellness and intimate care products, a gem-infused baked bronzer, fruity lip scrub, and hand sanitizer.
