04.28.21
WWP Beauty has appointed veteran senior-level global marketing executive Musa Dias as the company’s new global chief marketing officer. Dias brings an extensive track record of driving and accelerating growth globally, both on the brand and supplier sides of the beauty industry, a multi-cultural background and a Luxury Brand Management MBA from ESSEC, France.
In her new role, Dias will be responsible for driving future-focused innovation through WWP Beauty’s marketing, creative and innovations teams and initiatives globally. Her leadership is expected to bring forth continued growth for the company, with “new innovations and inspiring product launches” from every category of the WWP Beauty business including packaging, formulation and accessories.
Additionally, she will be responsible for upholding the newly established WWP Beauty pillars which promises that the company will provide their customers service in partnership and future-focused innovation at the global scale.
