Jamie Matusow, Editor-in-Chief06.04.21
It’s been a long stretch in lockdown (and semi-lockdown) since the pandemic changed our way of life—and purchasing habits—in early 2020. But good news updates are now being announced daily, including the full re-opening of New York City and many other areas.
At press time, The NPD Group reported that U.S. prestige beauty sales topped $4.2 billion in Q1 2021, even as many U.S. retail doors marked a one-year closure; in fact, brick-and-mortar sales are picking up, rising +3% YoY, driven in large part by impressive growth in fragrance and hair.
Larissa Jensen, beauty industry advisor, The NPD Group—and a member of Beauty Packaging’s Board of Advisors—says, “Strong growth across most categories is being fueled by the anniversary of sales during a period of lockdown in March. This will accelerate over the next quarter before somewhat stabilizing over the latter half of the year.” She adds: “A reenergized consumer has emerged, fueled by the optimism of warming temperatures, lower case counts, and widespread vaccinations providing the promise of a return to normalcy.”
Despite global shutdowns, supply chain calamities and other serious distractions, beauty industry news arrived daily—from brands large and small—detailing everything from new product launches to M&A announcements, to breakthroughs in sustainable packaging. Our industry proceeded with great fortitude, which was inspiring for all.
During this time, Beauty Packaging was determined to keep suppliers and brands in touch with one another, and kept in close contact through our usual in-depth editorial coverage, as well as increased online content, numerous video interviews, newsletters and more.
In addition, this Spring, with the absence of trade shows and in-person visits, we launched our premier B2B Beauty Sampling Box—focused on Sustainable Packaging Solutions—providing packaging suppliers with the opportunity to deliver innovative, sustainable components direct to the doorsteps of packaging professionals who had opted in to receive them.
Enthusiasm has been strong, and we plan to continue to serve this B2B need, even as things open up—offering various Box editions going forward. (Here are the details of the ongoing program.)
Happy Spring—and I look forward to seeing you soon!
At press time, The NPD Group reported that U.S. prestige beauty sales topped $4.2 billion in Q1 2021, even as many U.S. retail doors marked a one-year closure; in fact, brick-and-mortar sales are picking up, rising +3% YoY, driven in large part by impressive growth in fragrance and hair.
Larissa Jensen, beauty industry advisor, The NPD Group—and a member of Beauty Packaging’s Board of Advisors—says, “Strong growth across most categories is being fueled by the anniversary of sales during a period of lockdown in March. This will accelerate over the next quarter before somewhat stabilizing over the latter half of the year.” She adds: “A reenergized consumer has emerged, fueled by the optimism of warming temperatures, lower case counts, and widespread vaccinations providing the promise of a return to normalcy.”
Despite global shutdowns, supply chain calamities and other serious distractions, beauty industry news arrived daily—from brands large and small—detailing everything from new product launches to M&A announcements, to breakthroughs in sustainable packaging. Our industry proceeded with great fortitude, which was inspiring for all.
During this time, Beauty Packaging was determined to keep suppliers and brands in touch with one another, and kept in close contact through our usual in-depth editorial coverage, as well as increased online content, numerous video interviews, newsletters and more.
In addition, this Spring, with the absence of trade shows and in-person visits, we launched our premier B2B Beauty Sampling Box—focused on Sustainable Packaging Solutions—providing packaging suppliers with the opportunity to deliver innovative, sustainable components direct to the doorsteps of packaging professionals who had opted in to receive them.
Enthusiasm has been strong, and we plan to continue to serve this B2B need, even as things open up—offering various Box editions going forward. (Here are the details of the ongoing program.)
Happy Spring—and I look forward to seeing you soon!
