07.21.21
With the average American adult spending approximately 17-plus hours per day looking at digital devices, WWP Beauty’s two new collections focus on blue light protection and at-home beauty rituals.
The BlueLight Collection, an overnight “digital-detox product line,” addresses the harmful effects of blue light— high-energy visible light or HEV light that penetrates deeper into the skin’s layers than UVA and UVB combined. Blue light induces oxidative stress and free radicals causing inflammation, protein carbonylation, hyperpigmentation, and premature skin aging.
The TwiLight collection focuses on self-care and promoting rest, relaxation and rejuvenation with at-home, overnight skincare treatments, and features relaxing aromatherapeutic scents, which are used for easing stress and anxiety. Also included are accessories such as a weighted sleep mask, a mask applicator and a travel bag.
All items in both collections are made with clean, compliant, vegan and cruelty-free formulas and sustainable packaging and accessory options using glass, PCR or PET material.
