08.23.21
Seven years post launch, an $80 million investment in Series E funding will likely speed Glossier ahead even further as the fully direct to consumer business (DTC) brand scales up its online and offline channels globally. Lone Pine Capital led the latest financing round, along with participation from existing investors Forerunner Ventures, Index Ventures, IVP, Sequoia Capital and Thrive Capital.
“When Glossier launched as a digitally native beauty company, we were an anomaly in our industry, which has been slow to innovate beyond brick and mortar,” said Emily Weiss, founder and CEO of Glossier. “Now, nearly seven years into Glossier’s journey, our strategy and the expectations of beauty consumers everywhere are aligned: Beauty discovery increasingly begins online as people look for inspiration from friends and strangers alike, and customers want to move fluidly between immersive and personalized e-commerce and retail experiences. This is the future we’ve always been building for.”
Glossier now touts 39 products, has more than 5 million customers globally—and continued to grow in 2020 despite the pandemic. It also has its own retail channel.
More info: BeautyPackaging.com
“When Glossier launched as a digitally native beauty company, we were an anomaly in our industry, which has been slow to innovate beyond brick and mortar,” said Emily Weiss, founder and CEO of Glossier. “Now, nearly seven years into Glossier’s journey, our strategy and the expectations of beauty consumers everywhere are aligned: Beauty discovery increasingly begins online as people look for inspiration from friends and strangers alike, and customers want to move fluidly between immersive and personalized e-commerce and retail experiences. This is the future we’ve always been building for.”
Glossier now touts 39 products, has more than 5 million customers globally—and continued to grow in 2020 despite the pandemic. It also has its own retail channel.
More info: BeautyPackaging.com
