Beauty Packaging Staff12.06.21
Berry Global Group, Inc. has teamed up with Ingreendients to launch shampoo and conditioner bottles made from 100% recycled plastic. Ingreendients’ brand founder, Rajat Sharma, had a goal to be at the forefront of reducing the amount of plastic waste from personal care products entering the landfill by repurposing existing plastic and not creating any new plastic.
“The beauty industry is responsible for a third of the landfill waste in America,” says Sharma. “One of the core pillars for Ingreendients is sustainable packaging so that we are not creating virgin plastic and adding to the pollution problem. Hence our focus was on having the product packaged only in bottles made fully from PCR plastic.”
The HDPE bottle is made with 100% PCR, produced at Berry’s manufacturing facility in Winchester, VA. A flip-top polypropylene closure, made with 100% PCR, creates a total container system made completely from recycled plastic that aligns with Ingreendients’ commitment to sustainability.
In addition to the container elements, the brand formula is made with 100% plant-derived ingredients to formulate a salon-grade haircare product line.