Jamie Matusow, Editor-in-Chief04.26.23
Welcome to our Special Issue focused on sustainability! Not that every issue of Beauty Packaging, every brand and every supplier doesn’t also have this topic at its core, as our industry identifies new ways to meet today’s—and tomorrow’s—more carbon-friendly packaging solutions.
This month’s sustainability content features an in-depth look into the current state of the industry, what progress is being made by brands and suppliers, and how consumers are voicing their preferences. While packaging was once referred to as “the silent salesperson,” it has now also taken on the role of billboard, informing consumers right up-front, of Earth-conscious benefits from clean and sustainable formulations, to component content, and even social responsibility on the producer’s part.
One sentiment underlies nearly all of our interviews: The quest for Sustainable Packaging, from consumers to brands to suppliers—is accelerating, not slowing down. This is voiced by Aveda’s Jim Poland, executive director of packaging development, in his reveal of Aveda’s sustainable strategy, which you can read about in this issue.
In our annual Sustainable Conversation feature, you’ll hear from cosmetic industry execs, including packaging designers, brands and suppliers, on how they are addressing today’s challenges, as well as how they envision the future. Brands including e.l.f. Beauty, Westman Atelier, Beautycounter and Natura all weigh in on their approaches.
From alternative materials to refillable formats, much progress has already been made, but there remains a great need for wide-ranging innovation, including materials and formats, recycling facilities, energy usage in production, and education in all areas.
This month’s editorial features on Metal & Metallic Packaging and Brushes & Applicators also focus on consumers’ eco-conscious choices.
Columns from David Luttenberger, Mintel’s Global Packaging Director; Anna Mayo, VP of Beauty & Personal Care Thought Leadership at NIQ; Sean Ansett, Senior Director of Sustainability at John Paul Mitchell Systems; and John Nelson, Editor, Smithers, offer their viewpoints on sustainability trends and achievements.
One thing that especially stands out to me in this issue is a comment from packaging designer Nick Vaus, Partner and Creative Director, Free The Birds… “to make any changes we must act at lightning speed. Let’s act together—short-term pain for the brands, but with long-term gain.”
Beauty Packaging looks forward to helping you achieve all of the best that our industry offers.
We hope you enjoy this issue!
This month’s sustainability content features an in-depth look into the current state of the industry, what progress is being made by brands and suppliers, and how consumers are voicing their preferences. While packaging was once referred to as “the silent salesperson,” it has now also taken on the role of billboard, informing consumers right up-front, of Earth-conscious benefits from clean and sustainable formulations, to component content, and even social responsibility on the producer’s part.
One sentiment underlies nearly all of our interviews: The quest for Sustainable Packaging, from consumers to brands to suppliers—is accelerating, not slowing down. This is voiced by Aveda’s Jim Poland, executive director of packaging development, in his reveal of Aveda’s sustainable strategy, which you can read about in this issue.
In our annual Sustainable Conversation feature, you’ll hear from cosmetic industry execs, including packaging designers, brands and suppliers, on how they are addressing today’s challenges, as well as how they envision the future. Brands including e.l.f. Beauty, Westman Atelier, Beautycounter and Natura all weigh in on their approaches.
From alternative materials to refillable formats, much progress has already been made, but there remains a great need for wide-ranging innovation, including materials and formats, recycling facilities, energy usage in production, and education in all areas.
This month’s editorial features on Metal & Metallic Packaging and Brushes & Applicators also focus on consumers’ eco-conscious choices.
Columns from David Luttenberger, Mintel’s Global Packaging Director; Anna Mayo, VP of Beauty & Personal Care Thought Leadership at NIQ; Sean Ansett, Senior Director of Sustainability at John Paul Mitchell Systems; and John Nelson, Editor, Smithers, offer their viewpoints on sustainability trends and achievements.
One thing that especially stands out to me in this issue is a comment from packaging designer Nick Vaus, Partner and Creative Director, Free The Birds… “to make any changes we must act at lightning speed. Let’s act together—short-term pain for the brands, but with long-term gain.”
Beauty Packaging looks forward to helping you achieve all of the best that our industry offers.
We hope you enjoy this issue!
