04.26.23
In tune with the well-loved American fashion brand, comes the launch of a new “playful and feminine” perfume, Chérie (“Dearest” in French; 3.3oz $95), inspired by the brand’s signature color combination and spirit of pop art, and incorporating the allure of Paris, “The City of Love.”
The floral, fruity and musky notes are contained in a red and hot pink round bottle “that evokes the unapologetic style of the global brand.” The complementary outer pack is described as “graphic and bold.” Model and actress Margaux Van Kommer was chosen to embody the “effervescent spirit” of Chérie. The fragrance was created by master perfumer Louise Turner of Givaudan; bottle and packaging design are by Baschmakoff.
