Marie Redding, Senior Editor06.07.23
Cosmoprof North America will be celebrating a milestone anniversary at its 20th edition on July 11-13 at the Las Vegas Convention Center (LVCC)—and visitors can expect a few new changes.
Cosmoprof NA began in 2003, quickly becoming the premier launch pad for new and up-and-coming beauty brands. “While the beauty industry has evolved tremendously over the past two decades, we are proud that Cosmoprof North America has been able to adapt and provide forward-thinking programs that benefit exhibitors and attendees alike,” said Enrico Zannini, general manager of BolognaFiere Cosmoprof.
The 20th edition will return to a one-hall format in the LVCC’s West Hall, easing navigation between product sectors. The show will feature finished products for retail in three sectors—Hair Care, Skin Care & Makeup, and Nails. There will also be Country Pavilions and special areas, including Discover Beauty, Discover Beauty Spotlights, Discover Black-Owned Beauty, Discover Green, and The Beauty Vanities.
Cosmopack is the show-within-the show and the only event that features solutions for the entire beauty supply chain. It showcases raw materials and ingredients, private label and contract manufacturing, primary and secondary packaging, machinery, and other solutions.
New Partnerships
BolognaFiere is partnering with Informa Markets and the Professional Beauty Association (PBA) this year to leverage the power of the two industry-leading brands. Visitors can expect more robust digital offerings and data enrichment opportunities. The joint venture combines the industry-leading brands under the USA Beauty Portfolio, headquartered in Orlando, Florida.“As a new partner, Informa Markets is excited to add to the legacy of Cosmoprof North America for its twentieth edition for what will be an impressive showcase of product and supply chain innovation—and networking opportunities,” added Ed McNeill, SVP of USA Beauty LLC.
Nina Daily, executive director of the Professional Beauty Association, shares, “We know the 20th installment of Cosmoprof North America will continue to provide unparalleled customer experience while setting the tone for trends, innovation, and excellence in the beauty industry.”
An Exciting Lineup of Speakers
An exciting lineup of speakers will participate in CosmoTalks this year. A few highlights include “How Sexy Are Your Claims?”The Benchmarking Company’s co-founders, Denise Herich and Jennifer Stansbury, will discuss the how-to’s of garnering strong consumer perception performance, using targeted claims to drive sales. This session is on July 11, 3:30 pm - 4:45 pm.
NielsenIQ’s Beauty Vertical vice president Anna Mayo will present “The Rise of Indie Beauty” on July 12, 3:45 pm - 4:45 pm. Indie brands can move quickly and adapt, and Mayo will explore how they have changed the beauty landscape. She will discuss the DTC distribution model, social media awareness, a focus on ingredients, and more.
Cosmopack Education will return with free sessions on the beauty supply chain. “The Evolution of Suncare: How Sunscreen Reinvented Itself,” on July 11, 1:30 pm - 2:15 pm, is one program highlight. BeautyStat’s founder, Ron Robinson, is a speaker on the panel.
Cosmoprof & Cosmopack NA Awards & More Events
The Cosmoprof & Cosmopack North America Awards will honor the best in beauty products, packaging design, and formulation among exhibitors. Winners will be announced across several categories during a ceremony at the show.CPNA will also feature more special events, including The Buyer Program. Exhibitors from all show sectors are invited to network with top beauty buyers in private one-on-one meetings. Each year, buyers from leading retailers participate, such as Macy’s, SalonCentric, and SpaceNK.
Register—And Save the Date for a New Miami Event
Register for Cosmoprof North America for free online, and save time waiting on line at the show.Registration is also open for the show’s new East Coast edition in Florida at the Miami Beach Convention Center on January 23 - 25, 2024. See CPNA's website for more details.
