06.07.23
Where My Heart Beats Eau de Parfum ($380) is the latest fragrance in Gucci’s The Alchemist’s Garden collection. The fragrance uses CarbonSmart alcohol from LanzaTech, which Coty partnered with in 2021.
This novel technology process captures carbon from industrial emissions and transforms it into alcohol for use in fine fragrances.
Where My Heart Beats is encased in a lacquered white glass flacon, gilded with a decorative rose gold foliage loosely shaped like a heart. At the top of this pattern is the scent’s unique symbol —the bewitching butterfly—while a green bow is tied at its base. At its center are the Gucci logo and the name of the scent. The flacon is held in an accented white box and presented within a delicate white pouch.
This novel technology process captures carbon from industrial emissions and transforms it into alcohol for use in fine fragrances.
Where My Heart Beats is encased in a lacquered white glass flacon, gilded with a decorative rose gold foliage loosely shaped like a heart. At the top of this pattern is the scent’s unique symbol —the bewitching butterfly—while a green bow is tied at its base. At its center are the Gucci logo and the name of the scent. The flacon is held in an accented white box and presented within a delicate white pouch.
