Get Set for Luxe Pack LA & MakeUp in LosAngeles

Luxe Pack Los Angeles and MakeUp in LosAngeles will welcome visitors on February 14-15 at the Los Angeles Convention Center—and guests will have the opportunity to meet with 240 exhibitors showcasing their latest innovations. 

Visitors will network with a packed roster of speakers that include executives from Ulta, Versed Skincare, Credo Beauty and more.

Exhibitors at Luxe Pack LA showcasing luxury packaging solutions for the beauty industry include APC Packaging, Colt’s Plastics, Cosmogen, Neenah, New High Glass, Samhwa, Verescence—and more.

Exhibitors at MakeUp in LosAngeles, specializing in ingredients, formulation, packaging, accessories and turnkey services for skincare and makeup, will include Anisa International, Cosmopak USA, Geka, Lady Burd, Lumson, NF Beauty Group, Roberts Beauty, Texen, and Verla International.

Ana Allen To Host the IT Awards

Ana Allen will serve as the MakeUp in LosAngeles Ambassador, for the second consecutive year. A renowned beauty guru and product developer, Allen launched three indie cosmetic brands after transitioning from a career in film and television.

As chair of "The Beauty Tank," Allen will introduce candidates as they present their skincare and makeup projects in front of jury members.

Not-To-Miss Conferences

Highlights from the conference track include the following sessions focused on packaging:

Beauty Uncharted: Unlocking & Navigating the White Space

On Feb. 14 at 12pm, Daniela Ciocan, Founder, Elixir Beauty, will moderate a discussion about identifying white space in the beauty realm. The discussion will highlight how innovation in science shapes trends to reveal untapped opportunities.

The speakers are Xin Shui, Founder of Filterbaby; Dan Salain, CEO/chairman of Arnasi Group; and David Berkman, CEO/co-owner of Allta International.

Leveraging Emotional Motivators in Branding and Packaging

On Feb. 14 at 3pm, Sheri Koetting, Founder of MSLK, will moderate a discussion about the three key emotional motivators, trust, intrigue, and education. These play a pivotal role in guiding consumers towards making their first purchase.

Joining Koetting are speakers Krystina Wilson, Senior Packaging Development Manager at Versed and Hal Ethridge, Creative Director at Studio Ethur.

Reducing Beauty Packaging Waste—The Real Story Behind Collecting Hard-to-Recycle Beauty Material and Designing Better Packaging from the Start

On Feb. 15 at 12 noon, Carly Snider, Program Director, PACT Collective will moderate a discussion about beauty retailers’ collection programs—and how beauty brands can design beauty packaging to be more optimal for both collection programs and curbside recycling.

The speakers are Alexandra Lanphier, Senior Manager of Sustainability at Ulta; Desta Raines, Director of Sustainability at Sephora; Carly Snider, Program Director at Pact; and Boma Brown-West, VP of Sustainability & Impact at Credo Beauty.

Scan QR Codes at the Show— & Request a Badge Today

There will be a new way to stay updated at the show. Scan QR codes on stands to retrieve each company's contact information, website, and more.

Plus—you'll receive a personalized visit report after the show.

Request a badge to pre-register here at MakeUp In LosAngeles or Luxe Pack Los Angeles.