Jamie Matusow, Editor -in-Chief02.26.24
Welcome to our annual Corporate Profiles issue! Here, you’ll find cosmetic industry suppliers who provide details about their competencies, capabilities, sustainability stances and more. This reference guide is a means to discover new suppliers, catch up on present contacts—and find new sources that can advise you as you develop your next products.
More than 55 companies are included in this year’s edition, so you’re bound to make some good connections.
We also take a close look in this issue at the booming Color Cosmetics category—and the inspiring packaging that’s leading the way forward.
A recent report from Markets and Markets found that the global cosmetic packaging market size is projected to grow from $49.4 billion in 2020 to $60.9 billion by 2025, at a CAGR of 4.03% from 2020 to 2025.
Both prestige and mass market beauty were two of the top five fastest growing areas across all of retail in 2023, according to Circana. Looking at unit sales performance, prestige beauty is the standout, but whether mass or prestige, Larissa Jensen, Senior Vice President, Global Beauty Industry Advisor at Circana—and a member of Beauty Packaging’s Board of Advisors—says while “designer makeup brands, which are priced about 75% higher than the rest of the category, have been growing at a faster rate than total makeup, there’s been a consumer shift to value, with less expensive yet fun segments like lip products.”
Mintel’s Joan Li, Senior Analyst, Beauty and Personal Care, has also seen the shift. “In a cost-conscious environment, value is the name of the game, and there are many ways to play. In a competitive landscape, brands shouldn’t forget that emotive benefits, too, can drive value, and strengthened ties to well-being themes will bolster the category as a whole.”
Color Cosmetics is also one of the hottest categories for innovative, fun packaging. Take Bobbi Brown’s tokidoki eye shadow palette that landed multiple NJPEC awards. Read about what went into this packaging launch in our exclusive interview with Jesse Chertoff, Vice President Global Packaging Design, La Mer and Bobbi Brown, The Estée Lauder Companies
.
Do you have a fabulous color cosmetics package to share? Please let us know.
We hope our Corporate Profiles connect you with some great cosmetic packaging suppliers!
More than 55 companies are included in this year’s edition, so you’re bound to make some good connections.
We also take a close look in this issue at the booming Color Cosmetics category—and the inspiring packaging that’s leading the way forward.
A recent report from Markets and Markets found that the global cosmetic packaging market size is projected to grow from $49.4 billion in 2020 to $60.9 billion by 2025, at a CAGR of 4.03% from 2020 to 2025.
Both prestige and mass market beauty were two of the top five fastest growing areas across all of retail in 2023, according to Circana. Looking at unit sales performance, prestige beauty is the standout, but whether mass or prestige, Larissa Jensen, Senior Vice President, Global Beauty Industry Advisor at Circana—and a member of Beauty Packaging’s Board of Advisors—says while “designer makeup brands, which are priced about 75% higher than the rest of the category, have been growing at a faster rate than total makeup, there’s been a consumer shift to value, with less expensive yet fun segments like lip products.”
Mintel’s Joan Li, Senior Analyst, Beauty and Personal Care, has also seen the shift. “In a cost-conscious environment, value is the name of the game, and there are many ways to play. In a competitive landscape, brands shouldn’t forget that emotive benefits, too, can drive value, and strengthened ties to well-being themes will bolster the category as a whole.”
Color Cosmetics is also one of the hottest categories for innovative, fun packaging. Take Bobbi Brown’s tokidoki eye shadow palette that landed multiple NJPEC awards. Read about what went into this packaging launch in our exclusive interview with Jesse Chertoff, Vice President Global Packaging Design, La Mer and Bobbi Brown, The Estée Lauder Companies
.
Do you have a fabulous color cosmetics package to share? Please let us know.
We hope our Corporate Profiles connect you with some great cosmetic packaging suppliers!
