Jamie Matusow, Editor-in-Chief06.10.24
At this year’s Cosmoprof Bologna—where sustainable packaging was the overarching theme—it surprised me to hear from a few exhibitors that “eco-friendly” is not always at the top of brands’ purchasing criteria for packaging.
Some said buyers are more cost-conscious and are sacrificing “green” for even small differences in pricing, while others envision a specific look, deco, or design that points them to other choices.
Several packaging suppliers I spoke with said sustainable packaging is more of a “must-have” criterion for European customers than for those in the U.S., noting stricter EU legislation deadlines coming down the track.
Recently, ESW (a DTC e-commerce company) released its Global Voices survey, which reveals that U.S. consumers’ 2024 “sustainability score” has declined from last year’s and that the U.S. trails the global average. In addition, the findings show that many developing countries—including India, UAE, China, and Mexico—are more sustainably-minded than the U.S.
Martim Avillez Oliveira, Chief Revenue Officer, ESW, says “The data suggests that while U.S. consumers have been encouraged to make environmentally responsible choices for years, perhaps the intensity of that messaging, along with the increasing strain that inflation places on households, may have consumers at a tipping point.”
Still, many consumers prioritize sustainability and embrace brands’ packaging compliance. New market research from Global Market Estimates predicts that the global green cosmetics market will grow at a CAGR of 5.1% from 2024 to 2029.
Many of the exhibitors in Bologna—and throughout the world—will continue to contribute to the uptick of sustainable formulation and packaging advances that will surely benefit the greening of the planet.
Read about some of the latest innovative advancements spotted in Bologna from suppliers in our Cosmoprof Bologna Show Review:
Here's what else is in our June 2024 issue:
Some said buyers are more cost-conscious and are sacrificing “green” for even small differences in pricing, while others envision a specific look, deco, or design that points them to other choices.
Several packaging suppliers I spoke with said sustainable packaging is more of a “must-have” criterion for European customers than for those in the U.S., noting stricter EU legislation deadlines coming down the track.
Recently, ESW (a DTC e-commerce company) released its Global Voices survey, which reveals that U.S. consumers’ 2024 “sustainability score” has declined from last year’s and that the U.S. trails the global average. In addition, the findings show that many developing countries—including India, UAE, China, and Mexico—are more sustainably-minded than the U.S.
Martim Avillez Oliveira, Chief Revenue Officer, ESW, says “The data suggests that while U.S. consumers have been encouraged to make environmentally responsible choices for years, perhaps the intensity of that messaging, along with the increasing strain that inflation places on households, may have consumers at a tipping point.”
Still, many consumers prioritize sustainability and embrace brands’ packaging compliance. New market research from Global Market Estimates predicts that the global green cosmetics market will grow at a CAGR of 5.1% from 2024 to 2029.
Many of the exhibitors in Bologna—and throughout the world—will continue to contribute to the uptick of sustainable formulation and packaging advances that will surely benefit the greening of the planet.
Read about some of the latest innovative advancements spotted in Bologna from suppliers in our Cosmoprof Bologna Show Review:
Here's what else is in our June 2024 issue:
- A Rise in Consumer-Friendly Cosmetic Tubes
- Making Connections Through Cartons
- Harnessing the Advantages of Airless Packaging
- Get Set for the 21st Edition of Cosmoprof North America in Las Vegas
- Maggie Kervick Talks About Kiehl’s Sustainable Packaging Strategy
