Marie Redding, Senior Editor07.22.24
Luxe Pack New York (LPNY) celebrated its 21st anniversary as it returned to Manhattan’s Jacob Javits Center on May 8-9 with what organizers say “was its largest crowd of attendees ever,” topping 5,300 (up 11% over 2023).
Personnel from both legacy and indie brands crowded the show floor to engage with over 200 exhibitors who showcased their latest primary and secondary packaging solutions for all sectors of the beauty industry, including cosmetics, fragrances, skincare, hair care, and wellness products.
There was a large number of solution providers to visit. In addition to the “regulars,” LPNY reported a 25% increase in new exhibitors on the show floor. The two days also featured packaging award programs and a vibrant educational program.
As expected, from Luxe Pack’s prestigious Green Awards competition to the conferences, to the show floor, the focus was on sustainability, with innovative solutions offered in glass, metals, PET, compostables, mono-materials, refillables, decorative capabilities, and more, as packaging suppliers continue to invest in “green” goals.
Talk on the Show Floor
It’s always interesting for Beauty Packaging’s publisher Jay Gorga and I to survey the exhibitors—and attendees—in person, for insight on the latest trends and packaging developments—not to mention taking the pulse of the industry in general.
One thing of note at LPNY: Instead of developing sustainable solutions aimed mostly at prestige brands, some suppliers are looking more to satisfying the growing mass market. Many include both categories in their developments, often substituting materials, deco, or components with fewer parts to lower costs.
Another trend: A noticeable increase in suppliers that are opening plants in the U.S./NA, for full or partial production. One supplier told Beauty Packaging: “You can’t meet lead times without regional manufacturing. It’s also difficult to ship from Europe to China or the U.S.”
There was an uptick in packaging launches using non-plastic materials such as pulp, made from either paper or food sources, with an emphasis on industrial or home composting. Some packs, pulp and otherwise, conveyed a clean, futuristic look.
Similar to what I’ve heard at other recent events, some packaging suppliers told me: “People want to hear ‘refillable’ even if they don’t refill.”
Sustainability ‘Problem Solvers’
In a wave of customization, recycle-ready, mono-materials, metal-free pumps, refillables, and paper-based components are leading the way as potential sustainability “problem solvers.” Ease of refilling and recycling have become an important tipping point for consumer adherence.
The premiumization of labels was also apparent at LPNY. Decorative upgrades, material usage, and new label printing techniques offer a wide range of seemingly quick, affordable, and “wow” solutions, especially for transforming the look of stock packaging, or giving a luxe look to mass.
Many of the most outstanding examples of sustainable packaging are developed in sync with brands with big price tags such as Chanel, YSL, Stella McCartney, and others whose customers are committed to the cause.
One thing is for sure. From CSA to plastics, to pulp, to metals, and glass, the possibilities for sustainable operations and packaging continue to grow.
Up Close with Exhibitors
Following is a rundown on some exhibitors and highlights that Beauty Packaging spotted on the show floor. Companies are arranged in alphabetical order.
ABA
At Luxe Pack New York, ABA Packaging was celebrating its 40th year in business. According to Michael Warford, ABA’s Director of Business Development, one of the LPNY highlights was showcasing their wide variety of sustainable aluminum packaging solutions. This included threaded-neck aluminum bottles and crimp-necked cans from their Envases line, which can now be printed with exclusive technology “to take a brand to the next level.”
Aluminum jars, caps, tubes, disc fitments, and seals were also on display. As always, ABA had a large display of stock glass bottles and jars on display along with many mating accessories. A new line of plastic ampoule products also brought lots of interest from visitors to the stand.
Albéa
Albéa Cosmetics & Fragrance team introduced their North America Collection, a wide range of solutions “answering brands and consumers’ demand for performance, esthetics, and sustainability,” with lipsticks, mascara packs and brushes, refillable compacts and jars, droppers, and bottles.
Included at their stand were fiber brushes, plastic brushes, and lip gloss. All these solutions can be produced in the Albéa plant in Matamoros, Mexico, which the company says is “the largest cosmetics packaging manufacturing site in North America.” Albéa Tubes featured a range of recycle-ready caps made in America, enabling the complete tube to be produced with mono HDPE materials if combined with a PE/PBL web. Albéa also premiered its paper-based cosmetic tube Metamorphosis, combined with Albéa Tubes’ EcoFusion Top.
Allstar Packaging
There was an emphasis on tottles at Allstar Packaging. The wide variety included HDPE materials, various sizes and shapes (including rectangular and oval), and caps and bodies in matching or contrasting colors. These tottles are ideal for travel and everyday use. They are made of PCR and are recyclable.
Anomatic
New Albany, Ohio—based Anomatic specializes in metals, and Eric Leray, CEO, told Beauty Packaging that their exclusive 100% recycled next generation evercycle™ boasts a minimum of 94% PCR aluminum, 6% PIR, which can be recycled (“a dramatic increase from the first edition’s 60% PCR content”). He added that metallization is being brought back to the U.S. from China. The 100% recycled alloy is SCS-certified.
Greg Beeman, Vice President of Supply Chain at Anomatic, said next generation evercycle™ is available for production now and “meets the existing high standards of quality, color, and finish that customers can depend on from Anomatic.”
APC Packaging
APC Packaging introduced ERAJ: the EcoReady Refillable Airless Jar. It blends “elegance and sustainability” for modern beauty packaging. With a center dispensing design and airtight, double-wall structure, APC says ERAJ preserves product integrity and extends shelf life.
ERAJ is tailored for high-viscosity formulations and delivers precise doses while maintaining cleanliness. ERAJ includes refillable inner cups and offers pressure-sensitive closure or service cap options.
Arcade Beauty
Arcade Beauty showcased cosmetic packaging solutions, from samples to full-size products. There was also a wide selection of fragrance solutions. The supplier spoke about everything from blending and filling to assembly, catering to all product sizes—from samples to full-size products.
Also featured was Arcade’s newest innovation in sampling—paper-based samples, designed with up to 90% paper.
Be Mad - LPF Groupe
Be Mad introduced a concept they defined as “a new way of thinking packaging.” Material is at the heart of the structure with colorful boards. The closure is by friction between the base and the lid; there is no magnet, no sticker. The packaging is a double display to highlight the perfume bottle that goes inside, and offers “a new consumer opening experience.”
Bormioli Luigi
The Italian Group Bormioli Luigi returned to Luxe Pack New York to showcase its latest innovations and luxe packaging options for fragrance and skincare, including glass cosmetic jars—and the lightweight options in its “ecoLine” range. Its glass offerings include makeup packaging (mascara, lip gloss, and refillable lipstick) and cosmetics jars.
As for deco, Bormioli Luigi’s internal lacquering technique and sputtering decoration technique is “sophisticated and recyclable.”
Bosk Bioproducts/Regen
Bosk Bioproducts introduced a bioplastic jar, made with ‘Regen,’ a 100% plastic-free compostable jar. It is made in North America with Bosk’s trademarked material, Regen. Regen is a proprietary PHA bio-resin derived from industrial carbon sources such as pulp and paper sludges. According to Éva Thouvenot-Hébert, Vice President Sales & Marketing, the high-quality resin offers superior performance and boasts a significantly reduced carbon footprint compared to traditional virgin plastics.
Cameo Metal
Cameo Metal Products, a NY-based family company with over 50 years of experience in design, engineering, manufacturing, finishing, and decorating, debuted a new sustainable packaging innovation—its G-Closure.
The 100% colored aluminum cap is fully recyclable. Available in 38-, 53- and 70ml, a 58ml will be offered soon. The company’s three-point commitment to sustainability means it uses sustainable materials with eco-conscious manufacturing processes—and has an ongoing mission to continue to develop sustainable packaging options.
Case Makes
Case Makes showcased LuMet—a laminated paperboard product made using plastic-free metallized film. The company says it is an eco-friendly alternative to conventional foil- and film- laminated products.
The new Herculean thermal sheet-fed laminators at the Case Makes facility in Osgood, IN, “significantly increase” Case’s rate of production. These machines accentuate brilliantly vibrant colors, offer more durable and printable films, and even apply tactile surfaces like soft touch, grit, linen, or leather.
Cosmogen
France-based Cosmogen featured its latest innovations, including tubes paired with newly designed applicator caps in its Cosmo Care collection. One tube featured its removable Squeeze’N Massage cap, ideal for skincare treatment products. Cosmogen also offers tubes with applicators for hair care and body products. The supplier says its innovations are in line with the 3Rs: Reduce, Reuse, Recycle. This means packaging and applicators that can be dismantled, recycled and/or refilled, and made from recycled materials.
Cosmopak
Cosmopak introduced its new line of accessories, including bio-based polyurethane-based bags, ideal for gift-with-purchase—or on their own.
Walter Dwyer, Cosmopak’s President, also showed us a new “unfolding” compact, made of one piece of PP plastic. It has no metal or glue. You can just snap the cover in—and re-tooling the top makes it customizable. He said it’s all part of Cosmopak’s “eco-forward thinking.”
Curtis Packaging
Curtis Packaging’s Don Droppo, President and CEO, spoke to us about the company’s new larger press, which increases the number of cartons a company can run on a sheet. The company says it has invested nearly $26 million in the last seven years on its innovations.
“Our new press is extremely efficient,” said Droppo. “We can handle larger cartons and larger volumes.” Curtis has the capability to produce die-cut designs. The company can decorate cartons using tactile finishes that resemble fabric and leather.
Eastman
Recently, Eastman opened their molecular recycling facility in Kingsport, TN. This facility will recycle hard-to-recycle plastic waste bound for a landfill or incineration. This waste is then transformed using Eastman’s technology into virgin-quality material “without compromising on aesthetics or performance.” This is the first of three plants, with one in development in France.
Eastman’s Kennedy Peacock, MarCom Project Manager, Specialty Plastics & Circular Economy, spoke to visitors about the company’s molecular recycling technology, Renew Circular Solutions. “After recycling, the plastic offers the same performance characteristics as virgin materials,” she explained.
Eastman partnered with Pact Collective to “certify” its molecular process, proving that after recycling, its materials have all the clarity, luster, and durability as virgin material.
“They sent us colored PET, and we proved we can turn it into this,” Peacock said, as she picked up a lip gloss package as an example. It was crystal-clear, showcasing the product color inside.
Elcos
At Elcos, Howard Kim, International Sales & Marketing/Product Development, showed Beauty Packaging their new sustainable glass airless bottle and jar. The standard airless pump easily separates so the consumer can simply pop in the refill.
Epopack
Epopack featured its Single Material Jar, in opaque white, and clear. “Every component—the lid, cap, and base—is PET,” said Amber MacDonald, Customer Success Team at Epopack. “So it’s very easy for curbside recycling, and anything that we make in PET, we can do in 100% PCR,” she explained.
Epopack also displayed its Dual Seal Function Cap, designed with a leak-proof plug, to “stop leaks before they start.” Its collection of ultra-clear glass-like PET dropper packs features bulbs, collars, and stems in various color combinations. The bottles can also be decorated in a frosted finish. “They’re shatterproof and endlessly customizable,” said MacDonald.
Eska
Eska featured its paperboard innovation, Eska Pure. Sophie Greff, Marketing Manager at Eska, showed us its beautifully colored solid board made from 100% recycled fibers. Eska Pure paperboard is designed to lie flat and stay flat, even on boxes with razor-sharp, 90-degree angle edges. “There’s no need to use paper over it, and our boards can be printed on directly,” says Greff.
Fedrigoni
At Fedrigoni, Gary Bernstein, Commercial Senior Vice President of Fedrigoni Special Paper North America, explained, “The acquisition of certain assets of Mohawk has helped cement Fedrigoni’s position as a global player capable of serving our clients with a local-to-local approach.”
Through this new capacity, Fedrigoni has accelerated its domestic penetration in the U.S., “combining Italian-made excellence with production directly in North America,” says Bernstein. He added that Fedrigoni will now be better positioned to cater to the needs of luxury brands, “which increasingly favor a strategy of nearshoring to lessen exposure to the risk of supply chain disruption.”
This year, Fedrigoni aims to continue its expansion plans, particularly in NA and Asia.
FusionPKG
Brady Bacchus, Marketing Manager, FusionPKG, pointed out Fusion’s Jumbo Hair + Body Care packaging. She said the sustainable style and jumbo-size packaging collection is ideal for hair and body products with high-performance dispensing solutions. Customers can choose from Fusion’s wide variety of airless and atmospheric pumps, sprayers, jars, and more, with a diverse selection available in plastic and glass options up to 250ml.
New on the scene, is Fusion’s Everyday Foamer bottle, which dispenses product into a cloud-like foam, available in sizes up to 200ml with “endless” decoration possibilities.
Glaspray
Glaspray offers refills and other sustainable solutions for fragrance and skincare packaging. Their range of twist-up packages has a cartridge refill system with airless, glass, or plastic inner bottles that can be easily replaced once empty. The refillable bottle has an airless pump dispenser—and the package is 100% PET, so it’s easily recyclable.
Canaan Chen, Glaspray’s Vice General Manager, demonstrated the bottle’s user-friendly design. Twist to lift out the empty cartridge, pop a refill in, and twist the actuator to lock it in place. A brand can customize the reusable part of this package by spraying the canister in any color, including metallized finishes, for a luxe look.
Groupe Pochet
Groupe Pochet was back at LPNY, exhibiting some striking sustainable packages, especially from high-end brands going all out to keep their premium position and allure within a sustainable framework. Yves Bouquier, Vice President, Groupe Pochet, said “a trend toward premiumization in refill continues.”
He showed us an exquisite Chanel refillable jar with a double wall and aluminum shell. The heavyweight multi-material metal-glass-plastic jar made a luxe statement. A twist-off cap on the refill allows easy replacement; or the customer can carry the refill separately as a nomadic product.
John Marsden, Sales Director at Pochet du Courval, showed us a few highlights, including Estée Lauder’s Desert Eden fragrance with its laser decoration, and Flower Ikebana by Kenzo, featuring an intricate cherry blossom design beautifully etched onto the glass.
Hana
At Hana, Renaud Baker, General Manager, told Beauty Packaging how they are continuing to grow their ECO pump line—pumps that are “truly mono-material.” Using just one type of plastic, they have developed options for both prestige and mass markets.
Baker said they are looking at “how to render an eco-pump to a wider market—reducing the number of components, with the same function, while adding aesthetics. Hana’s new 100% PP Eco-Pure pumps are available in 1- and 2cc dosage with standard thread. “We’re pushing the envelope on recyclable mono-material pumps,” Baker said.
HCP Packaging
HCP Packaging presented a wide selection of packaging options. The ‘Color Capsule’ is a lightweight and flexible tottle. In contrast to the cool touch of the aluminum cap, it creates a visually striking and tactile combination that’s convenient—and ideal for on-the-go use.
HCP’s Twist Tottle for liquid cosmetics and skincare products features one-handed dispensing. Its unique twist opening function eliminates the need for a separate over cap, reducing overall component parts.
As a refillable format, the ‘Twist Tottle’ features a two-piece cap that can be easily retained. When empty, a new refill base bottle can be screwed in place. The cap can be customized with color-matching, spraying, or metallization.
Inoac
Inoac offered new “high-quality” shrink sleeves to meet brand needs “as the industry requests more complicated decorations.” In other words, shrink sleeves can now have a luxe look, with finishes including soft-touch and metallic. Inoac has also developed a cold stamping foil that allows thin-wall PE bottles to be stamped.
James Alexander
At LPNY, James Alexander Corporation (JAC) featured a new injection-molded tip for its unit-dose ampoules. The ergonomic design features an unusual “rocketship” shape—complete with “wings” on both sides of the vial that the user squeezes, to easily open it. “We can produce it in any shape, using different materials—plus, the brand owns the mold, so we won’t ever sell the same shape to someone else,” said Carol Gamsby, Director of Sales.
Gamsby also showed us the company’s single-use glass swab packages and patented single-use plastic ampoules. One new item was The Activator for easy activation of JAC’s glass ampoule packages. Another item is JAC’s latest line of customizable tips.
K Laser Technology
K Laser Technology, specialists in holographic and metallized printing materials, highlighted its Viridian holographic packaging solution.
Viridian Eco-Paperboard is a zero-plastic film and a modern alternative to holographic paperboard. It is 100% recyclable and re-pulpable, and recognized as recyclable by most local MRFs (municipal recycling facilities).
It is available in a large selection of wallpaper patterns, and is a customizable registered hologram pattern. According to K-Laser, every sheet and roll of Viridian Eco-Paperboard is over-printable and as simple to print as any other substrate or paper.
Kurz
Kurz displayed tubes, labels, caps, compacts, and cartons, glistening with decorations made using its foils. Metallic decorations are not often thought of as eco-friendly, but the team at Kurz aimed to clear up confusion about this.
“We’re reminding everyone that our foil is fully sustainable,” said Zoe Hambley, Marketing and Design Specialist at Kurz.
The amount of aluminum in Kurz foils is so low that it doesn’t affect recycling, and they’ve got the test results to prove it. “We apply our foil materials using a transfer process in the thinnest layer possible,” said Hambley.
Libo
Always at the top of its decorating/packaging design game, Libo introduced a number of shapely and eye-catching products.
The Clio series, a line of fully mono-material packs for lip products is refillable. The Moana series for lipstick offers different effects on glass. It is ribbed on the top and on the glass—in many iterations. The Olive series is a group of striking elongated pyramids, with a wider base than cap. The top can be customized.
Lumson
Lumson focused on “the art of cosmetic packaging,” and its eco-friendly airless packages featured luxe designs. Its “Essential” aluminum collection, shown in gold, features bottles that can be paired with its PP or PCR PP pumps, and are ideal for both skincare and body care products.
Lumson’s TAG (Techno Airless Glass) Deluxe package is another striking design. The glass bottle features an airless system that has an extra thick base for maximum product protection, and an elegant look.
McLean Packaging
McLean Packaging featured luxe boxes in all shapes and sizes, ideal for a fragrance gift set. Stephanie Deisley, Senior Account Manager, showed us its new shape—a six-sided hexagon. “We now produce these domestically, in the U.S.,” she said.
MDI
MDI told Beauty Packaging that they were having “an outstanding experience at LPNY.” This year, the company’s primary focus was on showcasing its innovative and sustainable manufacturing techniques, “which garnered a great deal of interest and positive feedback from attendees.” A major highlight of MDI’s presentation was the unveiling of the company’s new aluminum die-casting capabilities.
MDI introduced its “cutting-edge mono-material,” 100% recyclable fragrance caps, which are designed to seamlessly interact with any rice bead pump.
Matthew Adelstein, Account Executive, said, “These fragrance caps not only demonstrate our commitment to sustainability, but also our dedication to producing high-quality, functional, and aesthetically pleasing packaging solutions.” He said this new product line represents “a significant advancement in eco-friendly packaging, aligning with the growing industry trend towards sustainability and environmental responsibility.”
Montebello
Montebello Packaging offers a wide selection of sleek laminate tubes, elegant aluminum packaging, and sustainable options. Steven McPhail, Vice President Sales & Marketing at Montebello—and the newly elected President of The Tube Council—showed us the Silver Pearl Blue Loop tube which is fully recyclable, and has a pearlized finish. Neo-Seam is their no-seam tube. McPhail said the tubes are 100% PCR aluminum. Standards can be used and they can be decorated differently.
Neopac
Neopac introduced a new cosmetics tube line from its Wilson, NC plant. This state-of-the-art tube line, according to Neopac, will enable the production of an additional 70 million tubes per year, ranging in size from 25-40mm in diameter and 15-150ml in volume. Installation is scheduled to begin in June 2024, with production slated for August 2024.
New High Glass
New High Glass featured jars in all sizes, some with frosted finishes that looked luxe.
Estefania Comella, Product Engineering Manager at New High Glass, showed us their packaging options for home fragrances. “A brand can use the same components from our skincare collection for a home fragrance line,” Comella explained. “For example, a brand can easily develop a cohesive collection that includes bottles for reed diffusers, fragrance mists, and skincare serums. Mix and match our different components, such as caps and pumps, with one bottle—and we have everything in stock,” she said.
NUON Medical Technologies
One of the most interesting new exhibitors at LPNY was NUON Medical Technologies, a Dutch company with R&D Labs in Holland, and factories in India and China. Known for large-scale medical devices, the company has “shrunk” them to cosmetic form—technology-based applicators—that add clinical benefits to cosmetic packaging—all with FDA-cleared claims.
Alain Djkystra, CEO and Founder, says the medical-technology-based products increase the efficiency of cosmetics, in areas from skincare to hair care; with technology from phototherapy to ultrasonic vibrations to advanced heating elements. Various charging methods are available.
Packtory
Packtory showcased its airless bottles made with bio resins, metal-free pumps, refillable jars, and more sustainable packaging solutions. One standout is its Biomass line of bottles and jars made with biodegradable resin.
Paper Tube
“No plastic” is the guideline at Paper Tube, where David Molo, Founder and Chief Product Officer, showed Beauty Packaging one of their newest innovations—a paper bottle with a metal top. He said the package will be airtight, and can replace pill bottles, powder bottles, and more. He explained you can just stomp on it, and it breaks apart into metal and paper components.
Parcome
Parcome displayed an attractive gift set for Tata Harper’s lip collection. It is 100% sustainable and uses FSC paper. The cover slides up to reveal the lip products, each with a color-coordinated “well” that matches the products.
Victoria Espineira, Account Manager, Parcome USA, said, “Within the cosmetic industry, our clients know that they can rely on us to bring their ideas to life, as everything we do is 100% customized and made in our own factories. She added, “We encourage our clients to make their packaging more sustainable thus offering a wide variety of alternative solutions with natural recycled materials.”
PKG Group/YonwooPKG
PKG Group/YonwooPKG offered its newest innovation in sustainable airless squeezable tubes—the Eco Shut-Off tube. According to PKG, “This tube has evolved into an eco-friendly choice for brands who wish to use advanced dispensing technology in addition to producing more sustainable products.” The pack is available in a PE tube with PCR options for the tube head and sleeve. The Eco Shut-Off tube, including the nozzle, is fully customizable using the supplier’s in-house design facilities.
Procos
Procos featured bags and boxes, including its latest eco-innovation—a luxe box made from pulp that resembles wood. The recyclable box has the look and feel of wood, complete with a wood-grain decoration. Procos also offers luxe bags that feel soft to the touch, made from Tencel, a sustainable fiber sourced from wood pulp.
The Procos Grace Box is an elegant mono-material box that combines the fineness of the FSC paper and the strength of wood in a lighter version. It embodies the perfect fusion of strength and lightness, “offering an incomparable experience every time it’s opened.”
Quadpack
According to Quadpack, new trends in liquid formulations are influencing beauty brands to look for packs that allow perfect application. At LPNY, Quadpack showed a range of dip-in packs with matching applicators to fill the need.
The luxury, thick-wall bottles are made of recyclable materials. They can be mixed and matched with applicators, both functional and sensorial.
Quadpack’s Regula Airless Refill is now ‘Made in USA’ “for greater reactivity and a reduced carbon footprint.” It’s available in 15-, 30- and 50ml, and offers all the benefits of airless technology combined with eco-design.
Saphired
Saphired featured an extensive lineup of custom fragrances in unique packaging, including Anna Sui's ice cream sundae-shaped bottles. MCM's handbag-shaped fragrances were also on display, and Saphired produced the innovative spray-through cap system that this bottle design required.
Philippe Gozlan, Saphired's founder, showed us the ergonomically shaped cap developed for Donna Karan Cashmere Collection Cashmere & Wild Fig fragrance. “It has a zamac collar with an engraved logo,” he said. The magnetic closure is oriented to ensure the cap is placed back on the bottle with the right part facing front.
SGD Pharma
SGD Pharma highlighted several eco-friendly glass packaging innovations, including its lightweight glass and ultra-clear 20% PCR glass. Several types of packages, including refillable bottles, made using these materials, were on display.
Sheherazade Chamlou, Vice President of Sales, Beauty-Americas, at SGD Pharma, said the company excels in delivering eco-conscious designs without compromising the luxe look that prestige beauty brands expect.
SR Packaging North America
At Luxe Pack New York, SR Packaging’s focus was on “Made-in-America Tube & Bottle Supply.” The supplier has a factory in Allentown, PA, with capabilities for tube extruding, heading, capping, assembling, and decorating. SR also does custom PET bottle design, including tooling, screen printing, labeling, and more. Tube types include needle-nose, slanted tip, and many more.
TPC Packaging
TPC Packaging specializes in rigid presentation boxes made in the U.S. The family-owned carton manufacturer based in Tennessee is celebrating its 100th anniversary this year, and says it specializes in “printing excellence.”
Its booth featured boxes that said “100 Years,” decorated using its digital polymer finish. The decoration featured a vibrant mix of colors with a matte finish, contrasted with a shiny, raised pattern for a tactile effect.
Tubex
Tubex offered a wide range of aluminum tubes that are recyclable and have low emissions.
They come in a wide range of sizes, with eye-catching decorations, and practical closures. Tubex says its aluminum tubes are infinitely recyclable and 100% recycled and have lower emissions for a smaller carbon footprint. They are designed for a closed packaging-to-packaging loop and offer excellent barrier properties and high quality.
Verescence
Verescence is known for innovative in-house glass and decoration capabilities, specializing in crafting tailor-made creations in its Georgia factories. Among many designs at LPNY, the company showcased its ‘Twirl’ refillable 50ml glass jar with a biobased material lid, and glass dropper bottles featuring ‘The Last Drop’ technology.
Virospack
Virospack highlighted its new roll-on vials range, “a practical design with easy application” for liquid-based cosmetics products, including 5-, 10- (with a round base option), and 15ml. The glass vials not only offer a sophisticated appearance, but also ensure the content that’s within.
The roll-on ball can be made of plastic (PP) and steel, based on customer needs. Clients can create unique and personalized decorations and colors for the vial and plastic components, for identity and positioning in the market.
Virospack also introduced the Ribbed Texture Cap, which Joanna Milne, Key Account Manager, Virospack, explained, is “a simple style and reliable functionality addition to elevate the cosmetic dropper solutions.”
Viva Healthcare Packaging
Viva unveiled an expanded range of whole-body deodorant packaging, showcasing over 20 options of oval and round sticks, top and bottom fill, solid and semi-solid formats, standard and refillable configurations. Crafted with a commitment to sustainability, sticks feature up to 100% recycled resin and are made in North America.
Viva also launched new water-transfer decoration, done in Toronto, and a D48.5 tube that is 30% lighter with options for PCR.
Wheaton
Wheaton’s new Crystal Effect Painting is “an innovation in packaging decoration,” a technique achieved via the application of a special varnish that presents a unique crystallization around the painting, giving each bottle a unique aesthetic. The company says this process raises the standard of sophistication for glass packaging, and provides “an unparalleled tactile experience, captivating consumers’ senses.”
Wheaton’s new 200ml bottle from the Ecoglass line was developed as a refill option for luxury fragrances, aiming to promote circular economy with refillable packaging.
Wista
Wista Packaging, based in Brazil and serving the worldwide market, was focused on 100% mono-material, recyclable tubes, including the 30ml Aquamarine. Unlabeled, unprinted rigid tube packaging with an airless system is made of mono-material PE for cosmetic formulas. Tubes are certified by a third-party German lab.
LPNY Names Green Award Winners
The prestigious Luxe Pack in Green Awards—honoring the best in sustainable packaging and CSR initiatives—were announced in a ceremony on the show floor. Winners were: AJG Packaging for its Folded Molded Coated Container Solutions; and Heinz Glass for its initiative to Reduce Scope 1 & 2 Greenhouse Gas Emissions by 2030.
The Green Awards Jury members were: Liz Morris, Director, Sustainable Products, Packaging, & Circularity, Anthesis Group; Carly Snider, Program Director, Pact Collective; Jana Arden, General Manager, Strategy and Operations for Luxury Brands; Jamie Matusow, Editor-in-Chief, Beauty Packaging.
For details on the awards and the winners, please see Beauty Packaging's Online Exclusive.
On the Show Floor with Packaging Designer Marc Rosen
Written by Marc Rosen, President, Marc Rosen Associates
This year’s Luxe Pack New York show was filled with suppliers offering new ideas to package our beauty products responsibly and sustainably. Stand-outs spanned from Pochet’s ultra-luxe glass and aluminum skincare jar for Chanel, with its chic refill, to a plethora of options from Asia and the U.S. featuring refills made of recycled plastic to bamboo.
Of particular interest were the unique offerings in the fragrance category: Glass distribution, decorating, metal and recycled plastic fittings, and total metallization. For designers like me, they presented many new options for creating special bottles.
Companies like Wheaton Brazil, Amfora from Peru and Saphired were international vendors that presented many new ideas in a category where one would have thought we had seen it all.
Overall, the show continued its legacy of presenting the industry with new suppliers as well as the classic ones that give us new ways to present our products, entice consumers, and challenge creativity.
