Marie Redding, Senior Editor10.17.24
Visitors came out in droves to attend the 21st edition of Cosmoprof North America in Las Vegas during the city’s hottest summer on record. The pool at the Mandalay Bay, steps away from the Convention Center, was an after-work oasis. Surprisingly, the heat was hardly noticeable due to the connected indoor walkways and air-conditioned Ubers on standby.
The beauty industry’s leading packaging trade show and B2B exhibition welcomed over 26,000 visitors from 105 countries on July 23-25, 2024. Nearly 1,200 exhibitors from 45 countries showcased a diverse range of finished products and packaging. Eco-friendly packaging solutions were the overall focus—for both exhibiting brands and packaging suppliers in the Cosmopack section.
“The success of our 21st edition is a testament to our dedication to the flourishing beauty industry and its ever-changing landscape. We are incredibly proud to bring together such a diverse group of exhibitors and visitors, connecting them and serving as a launchpad for business networking and collaboration from all angles,” said Antonio Bruzzone, CEO of BolognaFiere Group, which co-organizes the show as a part of USA Beauty LLC, with Informa Markets and The Professional Beauty Association.
Daniela Ciocan managing the Melbourne Australia Pavilion
Cosmoprof NA draws retail buyers, beauty brands, and packaging executives. “As a beauty buyer who has attended many Cosmoprof shows over the years, this was my favorite one. There were many cool brands to discover, and the fun energy on the floor was infectious,” commented Elena Severin, VP of Bleu Beauty.
Exhibitors capitalized on the opportunity to network on a global level. “We connected with brands and distributors from across the U.S., Canada, Mexico, as well as Central and South America. It was an invaluable experience for expanding our network and showcasing our innovations,” said Wilton Wen, Manager of Delma Global Inc., an exhibitor in the Skincare section.
The Melbourne Australia Beauty Pavilion, presented by Global Victoria, debuted at the show this year. Access Beauty Insiders’ Daniela Ciocan hosted and managed the pavilion.
Representatives from six trendsetting Australian brands were on display—Muk Professional Haircare, Australian Glow, Booby Tape, BYS Cosmetics, Botany Essentials, and Etoile. Each Aussie brand defined sustainability differently, with different types of eco-friendly packaging—and many showcased natural formulas or clean ingredients.
“As consumers increasingly prioritize organic, clean ingredients and packaging’s environmental impact, Victorian companies are well-positioned to meet these market demands,” said Mildred Ruiz, U.S. Trade Manager for Consumer Goods at Global Victoria.
Anna Mayo, Vice President of NIQ’s Beauty Vertical.
The Estee Lauder Companies (ELC) presented a value chain-focused CosmoTalks session, discussing why synchronicity is critical to ensure all team members’ priorities are aligned at the start of the product development process. The panel (shown below) included Ukachi Anonyuo, Jill Tomandl, Chloe Green-Vamos, Sumit Bhasin, and Scott Miselnicky.
From ideation to formulation, packaging, and manufacturing, ELC’s speakers revealed a consumer-first mindset is key. “Consumers are an exciting key driver of disruption—and how we innovate. Whether it’s sustainability through reformulations, identifying ways to reduce packaging, or social impact initiatives, our consumers’ preferences and needs keep us at the forefront of innovation,” shared Jill Tomandl, who leads product development for ELC’s West Coast brands.
The Estee Lauder Companies presented a value chain-focused CosmoTalks session.
“We are thrilled to establish Beauty New York as the beauty industry’s flagship annual event across the globe...we are eager to enter this new chapter,” said Liza Rapay, Vice President of Cosmoprof North America. The new event aims to bring together consumers, influencers, brands, and retailers for a week of networking opportunities and education.
(L-R): IBA’s Meredith Petillo, Eber Bodmer, Dr. Akemi Ooka.
The Independent Beauty Association (IBA) held its 50th-anniversary celebration on July 24th, honoring the achievements and contributions of both IBA members and the beauty entrepreneurs who have shaped the industry.
Read on for a round-up of the latest packaging innovations from the show floor. (Packaging suppliers are listed in alphabetical order.)
Allstar’s refillable airless packaging.
APC Packaging’s Mono-Material Color Cosmetics Collection
The collection includes a PET Lip Stick, Lip Balm, and bottom-fill Stick Package that comes in two sizes. A Twist Pen and Lip Stick, both in PP, are also available. APC also offers a variety of sustainable packaging solutions for all types of cosmetic products.
Baralan showcased decorating techniques.
Baralan also decorates packaging, and showcased its 3D-printing effect on glass. “We offer this at very low MOQs, in different colors and textures.” The decoration has a raised look.
Coverpla displayed a range of bottles and this marble effect cap.
“We keep a lot of packaging in inventory so it’s a fast turnaround,” says Gilda Cutri, VP of Operations and Business Development at Coverpla. Various decorations are also available, with matching caps, including the green lacquer bottle shown. Coverpla's team often partners with brands to design and produce bottles, caps, jars, and more.
Elcos’ Refillable Airless Glass Collection
Elcos Group’s refillable and recyclable airless bottles are designed with a metal-free pump. The company also offers a new refillable Dual-Chamber Jar.
Fiabila’s eco-friendly glitter effect nail lacquer.
Identipak’s refillable compact.
Related Video: Identipak's Margery Woodin talks about the supplier's sampling capabilities
ISGC’s printing effects on paperboard.
The supplier offers innovative solutions using mosaic printing, texture printing, and more decorating techniques to create stunning, personalized designs.
The supplier’s best-selling lip oils were on display, including three new colors. “Lip oils are a trend that’s not going anywhere,” said Burd, “so we keep extending our color line.”
Lady Burd’s Lip Oils.
Sample products were on display and ready to test, including lotions in dozens of scents, including Sugar Cookie, Pumpkin Spice, Apple Pie, and Gingerbread. Lady Burd’s skincare offerings include and an Anti-Aging Moisturizer with Duo Peptides, a Glycolic Toner with Aloe Vera and Chamomile, and a Glycolic Acid 10% Serum. The company often works with small brands and offers low MOQs.
The supplier showcased its latest innovation at Cosmoprof NA—the blueloop Pearl One tube. “It combines exquisite design with eco-conscious materials, reflecting our unwavering commitment to quality and the planet,” the company stated.
Montebello’s trademarked blueloop laminate “sets new standards in sustainability.” The luxurious laminate tube provides ultra-high barrier properties. It is recyclable in rigid HDPE recycling streams—and is available in pristine white, transparent, and elegant Pearl Silver finishes.
Moquin Press featured its earth-conscious, tree-free paperboard.
“We just broke the record for the most printed sheets in a 24-hour period,” said John Campbell, Business Development, at Moquin Press. The company has evolved from a small, family-run print shop to a full-service print and packaging partner focused on innovation and sustainability.
NF Beauty’s Ambit Tottle
NF Beauty Group also displayed compacts with concealer, highly pigmented eye shadows, and serum foundation in dropper bottles.
Related: A Q&A with Andrea Greff, design manager, NF Beauty Group
Nuon featured its high-tech applicators.
Nuon’s advanced applicators can be placed directly onto standard cosmetic tubes, allowing for precise and effective application of eye creams and serums. The company’s Eye Cream Applicator is an innovative light therapy tool that combines cream extraction and facial wrinkle reduction functionalities. The Facial Firming and Lifting Cap is a contouring tool with a v-shape for effective chin and cheekbone lifting. It contains two liquid outlets for product distribution and dual rollers to aid in lifting—plus three LEDs to enhance skin results.
Nuon Medical Technologies says its groundbreaking solutions will revolutionize beauty—see our Q&A with Nuon's CEO Alain Dijkstra.
Pretium Packaging produces jars with up to 100% PCR
QRS’s faux wood collection.
The supplier also featured its refillable airless bottles, in plastic. The double-walled bottle features an outer canister that screws off to insert a refill. A brand can decorate both the inner and outer parts for maximum shelf appeal.
“Refillable packaging has to be intuitive, or the consumer won’t get it. And then they won’t do it. It has to be designed to be simple and effortless—or they’ll call the brand to say it’s not working,” McCarthy explained. SamHwa also featured its refillable airless skincare packaging solution, designed to ensure users have complete control over the dosage.
SeaCliff Beauty’s Ocean Bound Packaging collection is available in refillable options.
The supplier sources its plastic exclusively from #tide, which offers beauty brands full transparency. The consumer can scan a QR code, which reveals the resin’s origins. The “material passport” shows tracking data, including the date of collection, volumes, processing steps, and pictures.
“PCR, in general, is growing in demand because it’s one of the most sustainable types of plastic to use—and our ocean-bound plastic is a step above that,” said Rachel Mataska, Sr. Sourcing and Project Manager at SeaCliff.
A few of its latest brand partnerships were on display, including a refillable round stick package, which Sol de Janeiro chose for its Rio Deo. Viva also worked with Kao brands to produce a tube with a spot-velvet varnish and silicone dispensing cap for Ban Whole Body Deodorant.
Viva’s soft-touch finish for tubes and sticks.
Melanie Gaudun, marketing for Viva, showed us a light green deodorant tube with a dispensing cap made in TPE for Ban’s Underboob Sweat Shield Stay Dry Lotion. “We decorated the tube with a spot velvet varnish, and the TPE cap mimics the soft feel of the tube,” says Gaudun.
Viva Packaging specializes in all types of decorations, including soft-touch finishes and a water transfer decoration that can resemble a faux wood grain or marble effect. Dr. Squatch Deodorant was on display, with a faux wood grain decoration and logo embossed on the cap.
Cosmoprof North America Las Vegas’s 22nd edition will return to the Mandalay Bay Convention Center from July 15–17, 2025.
Luxe Pack New York Draws Most Attendees in 20 Years
The beauty industry’s leading packaging trade show and B2B exhibition welcomed over 26,000 visitors from 105 countries on July 23-25, 2024. Nearly 1,200 exhibitors from 45 countries showcased a diverse range of finished products and packaging. Eco-friendly packaging solutions were the overall focus—for both exhibiting brands and packaging suppliers in the Cosmopack section.
“The success of our 21st edition is a testament to our dedication to the flourishing beauty industry and its ever-changing landscape. We are incredibly proud to bring together such a diverse group of exhibitors and visitors, connecting them and serving as a launchpad for business networking and collaboration from all angles,” said Antonio Bruzzone, CEO of BolognaFiere Group, which co-organizes the show as a part of USA Beauty LLC, with Informa Markets and The Professional Beauty Association.
Daniela Ciocan managing the Melbourne Australia Pavilion
Cosmoprof NA draws retail buyers, beauty brands, and packaging executives. “As a beauty buyer who has attended many Cosmoprof shows over the years, this was my favorite one. There were many cool brands to discover, and the fun energy on the floor was infectious,” commented Elena Severin, VP of Bleu Beauty.
Exhibitors capitalized on the opportunity to network on a global level. “We connected with brands and distributors from across the U.S., Canada, Mexico, as well as Central and South America. It was an invaluable experience for expanding our network and showcasing our innovations,” said Wilton Wen, Manager of Delma Global Inc., an exhibitor in the Skincare section.
The Melbourne Australia Beauty Pavilion, presented by Global Victoria, debuted at the show this year. Access Beauty Insiders’ Daniela Ciocan hosted and managed the pavilion.
Representatives from six trendsetting Australian brands were on display—Muk Professional Haircare, Australian Glow, Booby Tape, BYS Cosmetics, Botany Essentials, and Etoile. Each Aussie brand defined sustainability differently, with different types of eco-friendly packaging—and many showcased natural formulas or clean ingredients.
“As consumers increasingly prioritize organic, clean ingredients and packaging’s environmental impact, Victorian companies are well-positioned to meet these market demands,” said Mildred Ruiz, U.S. Trade Manager for Consumer Goods at Global Victoria.
Presenting the Latest Trends & Insights
The CosmoTalks conference sessions featured speakers discussing the latest beauty industry innovations, offering attendees useful insights. BeautyStreams presented its newest CosmoTrends Report, naming five beauty industry trends—and the types of products representing each. They are:
- You Inclusivity: beauty products for textured hair and melanin-rich skin
- Youth Vota: skincare and makeup for the younger consumers
- Private Matter: elevated intimate care and sexual wellness products
- Life in Motion: skincare and body care for active lifestyles
- Sensescape: sensorial and ‘feel-good’ formulas.
Anna Mayo, Vice President of NIQ’s Beauty Vertical.
The Estee Lauder Companies (ELC) presented a value chain-focused CosmoTalks session, discussing why synchronicity is critical to ensure all team members’ priorities are aligned at the start of the product development process. The panel (shown below) included Ukachi Anonyuo, Jill Tomandl, Chloe Green-Vamos, Sumit Bhasin, and Scott Miselnicky.
From ideation to formulation, packaging, and manufacturing, ELC’s speakers revealed a consumer-first mindset is key. “Consumers are an exciting key driver of disruption—and how we innovate. Whether it’s sustainability through reformulations, identifying ways to reduce packaging, or social impact initiatives, our consumers’ preferences and needs keep us at the forefront of innovation,” shared Jill Tomandl, who leads product development for ELC’s West Coast brands.
The Estee Lauder Companies presented a value chain-focused CosmoTalks session.
Celebrating the Award Winners
The winners of the Cosmoprof and Cosmopack Awards were on display at the show. They are:- Makeup & Nail: Never Have I Ever’s Press-On Nails, Art-Licensed: a set of 24 reusable press-on nails featuring designs from nail artists.
- Skin & Body Care: Oren Medical’s LushLips Transformation: a silicone lip-shaped mask with 38 LEDs to trigger skin cell regeneration and deliver a plumping effect, packaged in a pink-faceted compact.
- Green & Organic—Le Rouge Français’ Le Rouge Alizarine: a matte-to-satin lipstick and 84.5% of its ingredients are sourced from organic farms. It is Cosmos Organic Certified by Ecocert Greenlife, according to the Cosmos standard.
- Hair—Small Wonder’s Signature Shampoo: a powder-to-lather formula in a plastic bottle with an elongated dispensing cap, which makes the product easy to use in the shower. The user shakes the powder into their hands and adds water to lather.
- Formulation—Solésence Beauty Science’s Lip Oil SPF 40+ featuring Solésence Kleair: a twelve-shade range powered by Solésence Kleair technology. It delivers non-nano, mineral-based, broad-spectrum SPF 40+ sunscreen. Its formula helps prevent premature skin aging, while reducing the appearance of wrinkles.
- Packaging—Coradin’s Greenis Dispenser: originally developed for Dermalogica, it’s an alternative to a traditional dropper, featuring a side push-button. It has an intuitive design and optimizes recyclability. The three-component pack is made with over 75% PCR.
Announcing ‘Beauty New York’— & IBA Celebrates 50 Years
Events after the show ended each day offered more opportunities to network. Cosmoprof North America held a Welcome Party on July 23rd, revealing Beauty New York—a new annual event launching in New York City in October 2025.“We are thrilled to establish Beauty New York as the beauty industry’s flagship annual event across the globe...we are eager to enter this new chapter,” said Liza Rapay, Vice President of Cosmoprof North America. The new event aims to bring together consumers, influencers, brands, and retailers for a week of networking opportunities and education.
(L-R): IBA’s Meredith Petillo, Eber Bodmer, Dr. Akemi Ooka.
The Independent Beauty Association (IBA) held its 50th-anniversary celebration on July 24th, honoring the achievements and contributions of both IBA members and the beauty entrepreneurs who have shaped the industry.
Cosmopack Exhibitors Showcase Sustainable Solutions
We covered the Cosmopack section of the show extensively, where leading packaging suppliers showcased their latest innovations. Eco-friendly packaging and sustainable innovations were a highlight, at nearly every stand. There are a multitude of options aligned with the different ways beauty brands are defining sustainability—whether it’s using glass, PCR plastic, or refillable packaging.Read on for a round-up of the latest packaging innovations from the show floor. (Packaging suppliers are listed in alphabetical order.)
Allstar Packaging Corp.
Allstar Packaging Corp. featured a wide variety of eco-friendly packaging options, including refillable airless solutions in plastic. The user can easily unscrew the bottom to replace the product with a refill.Allstar’s refillable airless packaging.
APC Packaging
APC Packaging’s team spoke to visitors about its Mono-Material Color Cosmetics packaging collection, which is designed to ensure easy recycling. A brand can incorporate PCR to minimize its carbon footprint.APC Packaging’s Mono-Material Color Cosmetics Collection
The collection includes a PET Lip Stick, Lip Balm, and bottom-fill Stick Package that comes in two sizes. A Twist Pen and Lip Stick, both in PP, are also available. APC also offers a variety of sustainable packaging solutions for all types of cosmetic products.
Baralan
Baralan embraced eco-friendly innovation, featuring its tubular airless glass refillable package. It is designed without a dip tube, and is available in 15 ml, 30 ml, and 50 ml sizes. Robert Lopez, Sales Manager at Baralan, said, “It creates a vacuum so it preserves the product up to 50% more than a package with a dip tube.” Demonstrating how easy it is for consumers to refill the bottle, Lopez twisted the bottom and said, “This is a game changer.”Baralan showcased decorating techniques.
Baralan also decorates packaging, and showcased its 3D-printing effect on glass. “We offer this at very low MOQs, in different colors and textures.” The decoration has a raised look.
Coverpla
Coverpla showed visitors all types of packaging necessary to create a cohesive look across multiple product categories. Coordinating packaging designs included glass bottles for skincare, perfume bottles, glass candle holders, and glass diffusers.Coverpla displayed a range of bottles and this marble effect cap.
“We keep a lot of packaging in inventory so it’s a fast turnaround,” says Gilda Cutri, VP of Operations and Business Development at Coverpla. Various decorations are also available, with matching caps, including the green lacquer bottle shown. Coverpla's team often partners with brands to design and produce bottles, caps, jars, and more.
Elcos
Howard Kim, International Sales & Marketing at Elcos Group, showed us the new refillable airless glass collection, which was a finalist in the Cosmopack Awards.Elcos’ Refillable Airless Glass Collection
Elcos Group’s refillable and recyclable airless bottles are designed with a metal-free pump. The company also offers a new refillable Dual-Chamber Jar.
Fiabila’s eco-friendly glitter effect nail lacquer.
Fiabila
Fiabila spoke to visitors about its eco-friendly nail product innovations, including its new Happy Glitter Special Effect, which contains biodegradable glitter. The company’s new Magic-In Moisture Oil is a nail care treatment in a dropper bottle. The company provides formulations and packaging, turnkey. Fiabila is known for its clean formulas, which are “21-free” or “25-free.”Identipak’s refillable compact.
Identipak
Identipak featured a refillable compact—and all types of sampling solutions. Die-cut packets, pouches, cards, mini tubes, and blisters featured innovative ways for a brand to sample all types of products.Related Video: Identipak's Margery Woodin talks about the supplier's sampling capabilities
ISGC’s printing effects on paperboard.
ISGC Packaging
ISGC featured paperboard printed in vibrant colors and decorations, using a combination of matte and shiny finishes. Artwork with intricate lines popped on gift boxes.The supplier offers innovative solutions using mosaic printing, texture printing, and more decorating techniques to create stunning, personalized designs.
Lady Burd
Lady Burd’s Samantha Burd spoke to visitors about its turnkey services, which include working with brands on-site in its lab to develop a formula—and then collaborating on design and packaging.The supplier’s best-selling lip oils were on display, including three new colors. “Lip oils are a trend that’s not going anywhere,” said Burd, “so we keep extending our color line.”
Lady Burd’s Lip Oils.
Sample products were on display and ready to test, including lotions in dozens of scents, including Sugar Cookie, Pumpkin Spice, Apple Pie, and Gingerbread. Lady Burd’s skincare offerings include and an Anti-Aging Moisturizer with Duo Peptides, a Glycolic Toner with Aloe Vera and Chamomile, and a Glycolic Acid 10% Serum. The company often works with small brands and offers low MOQs.
Montebello
Montebello Packaging specializes in premium aluminum and laminate tubes, and the company is known for its Neoseam technology, which ensures seamless 360-degree printing.The supplier showcased its latest innovation at Cosmoprof NA—the blueloop Pearl One tube. “It combines exquisite design with eco-conscious materials, reflecting our unwavering commitment to quality and the planet,” the company stated.
Montebello’s trademarked blueloop laminate “sets new standards in sustainability.” The luxurious laminate tube provides ultra-high barrier properties. It is recyclable in rigid HDPE recycling streams—and is available in pristine white, transparent, and elegant Pearl Silver finishes.
Moquin Press
Moquin Press, which offers various types of paperboard, including its Tree Free Upcycled Packaging, says it’s the only packaging manufacturer in the U.S. offering a paper made from 100% sugarcane bagasse fibers. A brand can pair the company’s paperboard with inks made from renewable resin and vegetable oils for a complete eco-friendly packaging solution.Moquin Press featured its earth-conscious, tree-free paperboard.
“We just broke the record for the most printed sheets in a 24-hour period,” said John Campbell, Business Development, at Moquin Press. The company has evolved from a small, family-run print shop to a full-service print and packaging partner focused on innovation and sustainability.
NF Beauty Group
NF Beauty Group showcased its Ambit Tottle. “The benefit is ease of application,” said Lina Park, Director of Operations & Global Sourcing. The tottle is designed to easily open with one hand. The user clicks the cap down. “It’s easy to dispense and its slim design helps brands maximize shelf space,” Park said.NF Beauty’s Ambit Tottle
NF Beauty Group also displayed compacts with concealer, highly pigmented eye shadows, and serum foundation in dropper bottles.
Related: A Q&A with Andrea Greff, design manager, NF Beauty Group
Nuon
Nuon featured its cutting-edge technology and advanced applicators. The ‘beauty tech’ tools on display combine LED light therapy with micro-current massaging effects to optimize product absorption. “We focus on creating ‘active applicators’ for any brand, and any type of cosmetic that is out there in the world today—to enhance the product’s results,” said Max Farrow, Nuon’s representative.Nuon featured its high-tech applicators.
Nuon’s advanced applicators can be placed directly onto standard cosmetic tubes, allowing for precise and effective application of eye creams and serums. The company’s Eye Cream Applicator is an innovative light therapy tool that combines cream extraction and facial wrinkle reduction functionalities. The Facial Firming and Lifting Cap is a contouring tool with a v-shape for effective chin and cheekbone lifting. It contains two liquid outlets for product distribution and dual rollers to aid in lifting—plus three LEDs to enhance skin results.
Nuon Medical Technologies says its groundbreaking solutions will revolutionize beauty—see our Q&A with Nuon's CEO Alain Dijkstra.
Pretium Packaging
Pretium Packaging, which acquired Alpha Packaging in 2021, featured its plastic bottles and jars, highlighting its PCR options. The company says PCR is its most popular request. Pretium offers PCR jars made in up to 100% PCR.Pretium Packaging produces jars with up to 100% PCR
QRS
QRS showcased multiple collections, including its show-stopping faux wood packaging line. It looks luxe, with bottles, jars, and caps that resemble wood and have an eco-friendly vibe.QRS’s faux wood collection.
The supplier also featured its refillable airless bottles, in plastic. The double-walled bottle features an outer canister that screws off to insert a refill. A brand can decorate both the inner and outer parts for maximum shelf appeal.
SamHwa
Vincent McCarthy, Senior Sales Director at SamHwa USA, showed us a refillable stick package, which was a finalist in the Cosmopack Awards. McCarthy demonstrated how easy it is for the consumer to lift up the empty cartridge and click the refill in place.“Refillable packaging has to be intuitive, or the consumer won’t get it. And then they won’t do it. It has to be designed to be simple and effortless—or they’ll call the brand to say it’s not working,” McCarthy explained. SamHwa also featured its refillable airless skincare packaging solution, designed to ensure users have complete control over the dosage.
SeaCliff Beauty
SeaCliff Beauty spoke to visitors about its Ocean Bound Packaging collection, available in airless refillable bottles and jars. There are also matching tubes and stick packaging.SeaCliff Beauty’s Ocean Bound Packaging collection is available in refillable options.
The supplier sources its plastic exclusively from #tide, which offers beauty brands full transparency. The consumer can scan a QR code, which reveals the resin’s origins. The “material passport” shows tracking data, including the date of collection, volumes, processing steps, and pictures.
“PCR, in general, is growing in demand because it’s one of the most sustainable types of plastic to use—and our ocean-bound plastic is a step above that,” said Rachel Mataska, Sr. Sourcing and Project Manager at SeaCliff.
Verla International
Verla International, a turnkey manufacturer, featured its clean beauty formulas for makeup, fragrances, and hair care. The supplier offers everything from lip gloss and foundation to travel-size fragrances and perfume solids.Viva
Viva showcased all types of tubes, stick deodorant cases, and heavy-wall PET jars. The company offers an expanded roll-on deodorant range, including a mono-material option in 100% recyclable polypropylene. It can be made using up to 100% PCR.A few of its latest brand partnerships were on display, including a refillable round stick package, which Sol de Janeiro chose for its Rio Deo. Viva also worked with Kao brands to produce a tube with a spot-velvet varnish and silicone dispensing cap for Ban Whole Body Deodorant.
Viva’s soft-touch finish for tubes and sticks.
Melanie Gaudun, marketing for Viva, showed us a light green deodorant tube with a dispensing cap made in TPE for Ban’s Underboob Sweat Shield Stay Dry Lotion. “We decorated the tube with a spot velvet varnish, and the TPE cap mimics the soft feel of the tube,” says Gaudun.
Viva Packaging specializes in all types of decorations, including soft-touch finishes and a water transfer decoration that can resemble a faux wood grain or marble effect. Dr. Squatch Deodorant was on display, with a faux wood grain decoration and logo embossed on the cap.
Stay Tuned—Save the Dates
Cosmoprof North America’s second showcase in Miami Beach takes place at the Miami Beach Convention Center from January 21–23, 2025. The first Miami edition in January “proved pivotal for the beauty industry in the Americas.”Cosmoprof North America Las Vegas’s 22nd edition will return to the Mandalay Bay Convention Center from July 15–17, 2025.
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