07.20.22
K-beauty products are gaining popularity in Indonesia, Amorepacific says, so the company is expanding its presence in the region. Indonesia is one of the beauty brand's key markets, due to its many young, tech-savvy consumers that are demanding quick access to new trends from around the world.
Skin care demand is strong in Indonesia, as consumers devoted more time to personal care regimens during the pandemic.
Online shopping activities through digital platforms also increased dramatically during this period, according to the Indonesian E-Commerce Association (idEA). E-commerce growth in Indonesia increased by more than 40% in 2021, according to Euromonitor's Beauty and Personal Care in Indonesia Country Report, May 2022.
Amorepacific Indonesia says it is actively widening its digital presence while also introducing new products and experiences that cater to those that appreciate self-care routines.
Eun-san Jeong, General Manager of Amorepacific Indonesia, said, "We will continue to provide new and original beauty products for Indonesian consumers. In addition to serving our customers who are investing in taking care of themselves, we will carry out campaigns that support a sustainable future and the co-growth for the local community."
Sulwhasoo, which opened its first store in Seibu, Grand Indonesia, Jakarta in 2013, has been actively expanding its stores across Indonesia and plans to open its latest new store in the Island of the Gods later this year.
Laneige, trusted by Indonesian customers for their deeply hydrating solutions, recently celebrated its "Cosmo Reader's Choice Awards 2021" win for its Water Bank Hydro Cream EX.
Innisfree will be reopening its Senayan City store later this year with a new eco-friendly theme. Visitors will be able to participate in earth-caring initiatives like the innisfree Green Forest Campaign and upcycling programs.
Amidst growing interest in Indonesia for innovative products that K-beauty is well known for, Amorepacific continued its research throughout the pandemic to enhance its global best-selling formulas.
