07.21.22
Laneige has ranked number one for Amazon Prime Day sales, reaching a new milestone this year, the brand reports. Its iconic bestsellers inlcude the Lip Sleeping Mask and Water Sleeping Mask.
Laneige topped the Beauty & Personal care category for Amazon Prime Day sales, ranking as one of the bestselling brands of the global shopping event.
Laneige Lip Sleeping Mask in Berry was the #1 sold product in the Beauty & Personal care category—and its Lip Glowy Balm in Berry came in at #3.
Water Sleeping Mask was also among the top 100 products sold in this category.
Robin Na, President & General Manager of Amorepacific North America Regional Headquarters says, "The impressive performance we made during this year's Amazon Prime Day is the direct result of our efforts in expanding our interactions with customers through a 360° omnichannel strategy.”
Laneige has strengthened its presence in the North American market through an expanded investment to raise brand awareness resulting in a 100% YoY sales growth in the first half of the year.
Sulwhasoo and innisfree of Amorepacific US have also shown incredible performance during Amazon Prime Day this year.
Sulwhasoo's most recognized First Care Activating Serum sold out enitrely, and innisfree's beloved Daily UV Defense Sunscreen with Broad Spectrum 36, ranked 34th in the Beauty & Personal Care category.
