07.29.22
Sigma Beauty, known by makeup artists for its professional makeup brushes, is launching two new products in partnership with Sephora—the Sigma X Sephora 'SigMagic Brushampoo' and Brush Cleaning Mat.
Note: See Sigma's Bursh Cleaning Mat featured in the story—Rethinking Makeup Brushes & Beauty Applicators
Launching today, the Sigma X Sephora Brush Cleaning Mat allows you to swirl away makeup residue and build-up on seven patented textures that condition brushes for better performance and results.
The cleanser and mat each feature a sleek black finish exclusive to Sephora's collection.
"We are excited to expand our retail partnerships with two of the best shopping destinations for beauty products," said Dr. Simone Xavier, co-founder and Chief Creative Officer of Sigma Beauty.
"Sigma first partnered with Sephora in 2021, offering two exclusive brush care gadgets. In 2022, we are expanding our partnership with our two new products," says Xavier.
Sigma Expands Partnership with Amazon
Sigma is also expanding its relationship with Amazon. Sigma, which is based in Minnesota, is launching virtual storefronts in France, Spain, Italy, Sweden, Netherlands, Poland, Germany, and the UK.Xavier adds, "Sigma joined Amazon US in 2020 with a store front offering a varied assortment of brushes, brush care gadgets, and makeup. Our Amazon US business has experienced exponential growth with sales increasing 400% YOY."
He continues, We are thrilled to join Amazon EU, and to make our top selling products available to 8 new European countries. We expect our Amazon EU business to be as successful as our Amazon US business."
Shipping costs from the US are prohibitive for the brand's international customers, so the new virtual storefronts will eliminate that cost.
