Don't Miss the Talk on 'Leveraging Emotional Motivators'

02.09.24

If branding and packaging are your areas of expertise, don't miss this conference moderated by MSLK's founder Sheri Koetting.

One of the highlights of the conference track at MakeUp in LosAngeles and Luxe Pack Los Angeles is "Leveraging Emotional Motivators in Branding and Packaging."

On Feb. 14 at 3 pm, Sheri Koetting, Founder of MSLK, will moderate a discussion about the three key emotional motivators—trust, intrigue, and education.

Joining Koetting (above, far left) are the following speakers:
  • Krystina Wilson, Senior Packaging Development Manager at Versed (above, middle)
  • Hal Ethridge, Creative Director at Studio Ethur (above, far right)
Attendees will find out how emotional motivators play a pivotal role in guiding consumers toward making a purchase—and what might draw them to your brand. 

Take a look at the 2024 conference lineup here.